Oral B-Braun Display Featured At Wal-Mart
The Gillette Co. is using the Oral B-Braun display to create a category outpost for Braun electric toothbrush products in Wal-Mart stores.
The entire display is designed to set up in minutes. Materials include an injection molded pallet and 4 styrene modules screwed on to the pallet with sheet metal brackets. Each module is composed of an injection molded base, shelves and header as well as a die cut heat bent wall. Each module has stiffening strips of sheet metal in the walls and headers are silkscreened.
The Oral-B Braun display was produced by NDR, a Melville, NY-based display firm.
Curad Powerwing/Floorstand Targets Children
Beiersdorf is featuring the Curad Maya & Miguel powerwing/floorstand display, designed to add value and grow market share in the competitive small bandage category.
The powerwing/floorstand display provides the retailers with great flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base.
The display utilizes five color offset litho-lam corrugated board with UV coating. The display base is B-flute corrugated board and printed one color flexo with aqueous varnish.
The artwork on the display matches that which is on the product packaging, making for a colorful, eye-catching presentation.
The Curad Maya & Miguel Powerwing/Floorstand display was designed and produced by Menasha Display Group, a Philadelphia, PA-based point-of-purchase display firm.
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
