NEXXUS Floorstand Conveys ‘Salon’ Image At Mass
Alberto Culver is using this floorstand to introduce the NEXXUS hair care brand, formerly distributed exclusively through Salons, to diverse retail settings including drug store and grocery chains. The display conveys a premium “Salon” image and educates consumers on product attributes.
The floorstand fixture display ships to market fully loaded and assembled. The display holds 30 pieces of all NEXXUS products, and has built-in casters for easy re-location throughout the retail environment. The display uses clear, transparent trays that let the product appear to “float” in air. Steel tubing hidden beneath trays supports a product that is by nature not light. The display also holds educational brochures providing details on the NEXXUS hair care regimen.
The NEXXUS floorstand display was designed, produced and shipped by The Strive Group, with headquarters in Chicago, IL.
L’Oreal Launches La Roche-Posay Sensitest Kiosk
L’Oreal USA has added the La Roche-Posay brand into skin care departments in major drug chains. La Roche-Posay is known for products designed to help consumers with rosacea, acne and sensitive skin conditions.
To assist shoppers in understanding what products would work best for them, La Roche-Posay is placing Sensitest Kiosks in drugstores. Consumers answer nine questions and then receive recommendations for La Roche-Posay skin care products. The products are listed in a printout that shoppers can insert into a personal passport for future reference. The Kiosk also contains a scanner that reads a package and gives shoppers all the important information about the product.
HMSHost Retail Launches World Passage
HMSHost, a world leader in travel shopping, has introduced three World Passage stores. This high-end shop features a superior selection of merchandise previously available only to duty free passengers, now allowing all travelers access to much sought after brands. Duty free exists only for limited items, such as alcohol and tobacco. However, World Passage offers superb values on world class chocolates and confections, rare liquors, premium spirits, and fine tobacco products as well as fine cosmetics and fragrances from leading fashion designers.
“The demand for high end retail is increasing at airports and we’re helping travelers make the best use of their time by offering a quality shopping experience” said Joan Ryzner, Sr. V.P., HMSHost Retail.
Barbie & MAC Cosmetics Form Global Partnership
MAC (Make-up Art Cosmetics) and Barbie are partnering for an unprecedented adult-targeted project to debut in spring 2007. The collaboration with MAC marks the first time ever that Barbie has partnered with an adult prestige cosmetics company.
“As one of the most recognizable faces in the world, it is only fitting that Barbie would partner with MAC, the world's premier color cosmetics company,” said Richard Dickson, Senior Vice President of Marketing, Media & Entertainment, Worldwide for Mattel.
MAC and Mattel share more in common than you might expect, according to James Gager, Sr. V.P. & Creative Director for MAC who said, “Barbie is multi-cultural and global, representing more than 45 nationalities and sold in over 150 countries. Our creative collaboration and staging the beauty image of Barbie around the world is something I am excited about.”
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