Living Essentials Displays 5-Hour Energy Drink
Living Essentials has unveiled new displays for its 5-Hour Energy, a unique two-ounce liquid energy drink that provides hours of enhanced focus and mental acuity without the crash or jitters associated with canned carbonated energy beverages. Because it requires no refrigeration and has a small footprint, 5-Hour Energy has been a huge success at front end.
5-Hour Energy is being merchandised in a 24-bottle counter rack. This 2-tier rack is designed to allow retailers to merchandise both flavors of 5-Hour Energy in a small space. The wire display takes only 42 square inches of counter space. It comes packed with four 12-packs of 5-Hour Energy, two each of berry and lemon-lime flavors. 5-Hour Energy is also available in a new 120-bottle Dump Bin Display. This floor standing display holds 60 bottles of each flavor.
ChapStick Replica Features Counter Display
This ChapStick display is a clever replica of the ChapStick package.
The compact display unit is versatile, because it can be placed on a counter, hung from a tie strap or be hooked to a wire display up front.
The unit merchandises refill packs of four different ChapStick SKU’s. The display holds a large volume of product in a minimum of space to generate impule purchases at the point-of-sale.
The two-piece injection-molded unit, is sonic welded, with 4-color process product replica graphics attached.
This display was created for ChapStick by Henschel-Stenau, Inc., an Englewood, NJ-based point-of-purchase display firm.
Nivea Displays Smooth Sensation Products
Nivea wanted to maximize the graphic area and product space for this 24”H by 14”W for Wal-Mart and other targeted national accounts.
The “Sliding Header” achieves maximum graphic impact in a small space without sacrificing product count. When the header is at the top of the display, six units appear across the bottom. When the last unit is purchased, the header slides down automatically, revealing six more units on a top shelf. When the display is shopped half way down, it automatically reappears as fully stocked.
All visible components are full litho-lam Eflute corrugated, printed offset four colors, plus Nivea Blue and a UV coating for sheen.
This display was created for Nivea by Menasha Display Group, Philadelphia, PA.
Gillette Launches Fusion Chrome Collection
Gillette & The Art of Shaving have launched Fusion Chrome Collection, a premium assortment of shaving instruments consisting of two razors, a manual version and a powered version, a shaving brush and two shaving stands.
“The Fusion Chrome Collection is the culmination of a partnership between Gillette and The Art of Shaving,” said Matthew Wohl, General Manager, Gillette’s Global New Products and Shave Care.
BeeCeuticals Launches Earth Friendly Packaging
BeeCeuticals Organics has launched an earth friendly way to package its Hive Five Kits. The new case, which contains five travel size products, is made from 100% U.S. grown corn, not petroleum.
“This package offers us an opportunity to support fellow U.S. farmers while offering our customers a beautiful package that is good for the environment,” said Richie Gerber, President, BeeCeuticals Organics.
Art-Phyl Creations offers the Flextender FX-1, which combines plastic sides and a corrugated insert, creating an economical shelf extender display. The unit features patented snap-in button configuration requiring no tools for instant assembly. The sides are injection molded with built in c-clamp for shelves up to 2" thick. The distance between sides can be varied to any width. For more information, contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014; (Tel.) 305-624-2333; (Web Site) www.art-phyl.com.
Vicks Runs Comfort CAREvan Mobile Tour
Vicks is conducting the Vicks Comfort CAREvan mobile tour, enabling consumers to experience comforting care. Visitors will be treated to complimentary hot chocolate and tea, chair massages, Vicks product samples and they will be able to take and bring home with them a family portrait for free.
Visitors will also be encouraged to video tape a Caring Tribute story, on-site, about a person who has comforted them when they needed it most. By sharing their video story, they will have an opportunity to win a $10,000 Comfort Getaway.
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