ohn Frieda Debuts Rock And Roll Hair Kits At Tower Records
John Frieda Inc., has introduced Rock and Roll Hair Kits at Tower Records across the nation. Sally Hershberger, who’s styled the hair of Courtney Love, Sheryl Crow and the Back Street Boys, shares her styling secrets with everyone in the Rock and Roll Hair Kits.
Each fool-proof kit pre-packages Sally’s selection of “must-have” products by John Frieda, with her much coveted, easy-to-follow “how-to” help.
Consumers simply choose the kit that’s right for their hair type and follow the step-by-step instructions.
Tommy Hilfiger Color Cosmetics Station Debuts
Tommy Hilfiger Toiletries, a division of Estee Lauder, is unveiling the Tommy Hilfiger Toiletries Color Cosmetics Collection at Henri Bendel. To attract the trendy customers known to frequent this upscale retailer, Tommy Hilfiger Toiletries is debuting a cutting-edge contemporay cosmetics display, which expresses the colorful, playful nature of the line. To add to the interaction among customers, the display will include a large monitor that plays popular music videos as well as other style related footage.
Terry Darland, V.P. Marketing, Tommy Hilfiger Toiletries, said, “There is a void at this price point and Tommy Hilfiger Color is the perfect brand to bring a young, spirited new energy to the main floor at Henri Bendel.”
Tommy Hilfiger Color was introduced in limited distribution to only 150 department stores nationwide in Fall 1999. The Color line is featured in Tommy’s shops, a one-stop shopping environment including Tommy Hilfiger Toiletries hair, bath and body products.
Dark & Lovely Display Promotes Sweepstakes
Dark & Lovely has introduced this free-standing floor display, which showcases celebrity models and promotes the “Dark & Lovely Red Hot Mary” Sweepstakes.
Dark & Lovely’s Relaxer System will now feature the “sophisticated” style of actress Nia Long and “Queen of Hip-Hop/Soul,” Mary J. Blige, who is pictured on Dark & Lovely’s new red shade of permanent hair colour, appropriately named Red Hot Mary.
To kick off its new look, Dark & Lovely is sponsoring a “Dark & Lovely Red Hot Mary Sweepstakes,” where fans can win tickets to the the Mary J. Blige concert tour as well as other “Red Hot” prizes. Dark & Lovely is an official sponsor of the Mary show.
The Dark & Lovely free-standing floor display showcases Nia Long and Mary J. Blige on the header to draw consumer attention and stimulate trial. The compact unit holds up to 30 pieces of Dark & Lovely Relaxer and 80 pieces of Hair Colour.
New Aleve Cold & Sinus Offers All Day Relief
Bayer Corp.’s Consumer Care Division has introduced Aleve Cold & Sinus, the first cold and sinus medicine with the strength to relieve both pain and nasal congestion all day with just one pill.
Jay Kolpon, V.P., Marketing, said, “Now, retailers can give cold and sinus sufferers all day effective symptom relief from nasal congestion and sinus pressure with a single pill.”
Marketing plans call for a national multi-million dollar television and radio advertising campaign, high-value coupon offers in FSIs, direct mail and Try-Me-Free rebates.
The new product will be supported at retail by a full array of eye-catching merchandising and display materials, including special introductory Try-Me-Free gravity feeds and floorstand displays
Avon Plans ‘Store-Within-Store’ Program
Avon Products has announced plans to develop a “store-within-a-store” strategy at both J.C. Penney and Sears stores in the second half of 2001. The strategy is intended to enable Avon to access new customers that the company is not currently reaching, according to Andrea Jung, Avon’s President and CEO. “While direct selling will always be our principal sales channel, expanding access to new customers will help accelerate top-line growth.”
The products to be sold in the store-within-a-store would be a completely different product line from the one sold by Avon’s direct sales representatives.
NPD Issues Study On Men’s Fragrance
More men now splash or spray on scent every day, according to a new study from The NPD Group Inc., Port Washington, NY. In its FragranceTrack Men’s 2000 study, NPD reports that half of all men who wear fragrance now wear it every day, up two percentage points compared to last year. Thirty-four percent apply it twice a day, up four points.
The trend is good news for retailers, especially department stores, which account for nearly half of all men’s fragrance sales. Sales of men’s prestige fragrances rose to $960 million in 1999, up 6% over 1998. Sales of men’s prestige fragrances are continuing to increase at the same pace this year, posting a gain of 6% during the first six months.
Among the most powerful purchase drivers for many men is brand name. When asked, 61% of men who wear fragrance agreed that designer brands influence their purchase decision. Among the top 10 selling prestige brands in U.S. department stores, eight are designer name brands. Compared to women, men are more loyal to their favorite brands of fragrance. Seventy-five percent of men use one or two brands on a regular basis. Brand loyalty is more prevalent among baby boomers, who prefer classics over newly introduced fragrances. Younger men are more inclined to follow the latest trends, with 35% stating they like to buy the newest fragrances on the market.
‘Lucky You’ Fragrances Are Launched
Liz Claiborne Cosmetics has combined its expertise with Lucky Brand Jeans to create the new Lucky You brand fragrance lines for Women and Men. Lucky You for Women reflects the retro-romantic mood coming on strong. Lucky You for Men is a modern musk fragrance.
A retro-romantic promotional campaign reflects a shift in values towards more conservative behavior, demonstrating the trend away from the rebellious stance of young people over the past 25 years.
Breathe Right With Vicks Mentholated Vapors Debut
CNS, Inc., has signed a license agreement with Procter & Gamble to use the Vicks brand name on a new product introduction for the cough/cold season. The new Breathe Right nasal strips for colds with Vicks mentholated vapors will be available in a range of sizes for adults and children.
CNS and P&G are planning joint introductory promotion programs.
Olay Mall Tour Travels Across The Country
Oil of Olay is conducting the Innovation Mall Tour, featuring a skin imaging system, which will be traveling to 21 cities across the country.
The Beauty Imaging System provides the user with a unique insight into her current skin condition. “Morphing technology” allows her to see an image of how her skin would look if it were to improve.
A second new technology is the Interactive Scent Kiosk, which emits four different Olay Daily Renewal Beauty Wash Scents; Calm, Inspire, Revitalize and Uplift.
FamilyMeds Features Netkey Kiosk System
FamilyMeds is using this kiosk system designed by Netkey Inc., Branford, CT to allow customers to instantly order and refill prescriptions at doctor’s offices and healthcare facilities. The kiosk also allows pharmacy customers to access a variety of health care information and non-prescription products.
The kiosk focuses the consumer on information within the FamilyMeds.com website and has a browser restriction that prevents access to other sites and content.
PharMor To Use Eyecatcher Display
Illumisign-Eyecatcher Display System, distributed by New Millennium Media International, is being introduced by the PharMor drugstore chain.
The Illumisign displays a still image printed on paper and is able to rotate up to 24 ads, switching every few seconds or minutes. The mini-billboards range in size from 11 by 17 inches to 4 by 6 feet. John Thatch, President, NMMI, said, “Instead of having 15 posters on a wall, you can put up one that’s clean looking, front-lit and rotates the ads.”
For more information, contact New Millennium Media International, 101 Philippe Parkway, Safety Harbor, FL 34695; (Tel) 727-797-6664.
Elizabeth Arden Counter Top Tester
Elizabeth Arden wanted to expand the success of the Green Tea product line by developing a self service counter top unit which would invite the customer to test and experience the products. This metal counter top tester unit features a silk screened Acrylic Header and interchangeable shelf strips and graphic panel. The unit achieved increased sales on an already successful brand line. The Elizabeth Arden Counter Top Tester was created by Ledan, Inc., 315 Roslyn Road, Mineola, NY 10501.
Borghese Banner Features Cura-C Treatment
Borghese is using this colorful banner in its campaign for Cura-C Treatment. The banner features Transcendence™ Technology available from DJ Graphics which makes colors jump out to the consumer with vivid life. The banner is produced with a special finishing which helps drive sales. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Prescriptives (Estee Lauder) Counter Unit
The objective of this display was to develop a temporary counter top display incorporating much of the look and feel of a permanent unit, with the cost savings associated with the use of temporary materials. The unit had to convey an upscale image highlighting the unique product and attracting consumer attention. The eye-catching Prescriptives counter display has built in areas in the tray to house the product allowing consumers to test the makeup. The design of the unit highlights the packaging graphics on the riser and tray. The material used were multiple layers of die-cut “E” flute corrugated lined with offset printed .012" SBS. The Prescriptives Counter Unit was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Bobbi Brown Breast Cancer Awareness Display
The Breast Cancer Awareness Display was designed to merchandise both the breath mints and Breast Cancer Awareness ribbons made especially for Breast Cancer Awareness month. This display was designed to merchandise the product using its unique packaging. The internationally recognized pink Breast Cancer Awareness Display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Energy Spa Upstage® Personal Care Products
This custom power wing display was created for Energy Spa Upstage® to attract attention and build sales for its line of beauty care products in a very crowded and competitive retail environment. The versatile, temporary power wing was designed to meet specific preferences of each retailer. The merchandiser displays the complete Upstage® line of Fragrant Body Mist. Moisturizing Hand and Body Lotion and Foaming Bath and Shower Gel. The power wing which was constructed of five plastic removable dividers and corrugated board, includes a header featuring attractive graphics that bolster the brand name. The Energy Spa Upstage® Power Wing was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Chanel No. 5 Spraymania Counter Stocker & Single Display
The Chanel No. 5 Spraymania displays were created to be eye catching with striking visual impact. Both have incorporated a tester bottle to encourage consumer interaction and to promote sales. Both units were fabricated out of 3/16" black gloss and 3/16" clear acrylic. Both the tester and counter display featured a pocket of blotter cards for ease of testing. Each display also incorporated a facts sheet mounted to the back side of the risers. The counter display highlighted the No.5 packaging in front of a two plane dimensional riser. The risers on both had 4/color process visuals. These two units are very successful with great counter impact and longevity. Sales are brisk due to presence on the counter and up front testing of the fragrance. The Chanel No. 5 Spraymania Counter Stocker and Single Display were created by Shannen Promotions, Inc., 232 Madison Avenue, Suite 204, New York, NY 10016.
LaPrairie Next Generation Master Colour Display
This unit is a permanent display designed to both test and glorify the full line of color and foundation products. The design of the unit had to be flexible in size to function at various retail environments. Product pan changes were required to be simple. The display consists of seven major modular components and ten removable drawers and caddies. Acid etched, powder coated and chrome plated metal, lasercut mirror and PETG, and a variety of injection molded and fabricated plastic parts assemble to display both live and factise products. The luxurious appearance of the interchangeable product covers was accomplished by multi-layer silkscreening. The rear of the units function as the consultant's portable artists palette, allowing ease of traffic flow. The LaPrairie Next Generation Master Colour Display was created by Nikles Design Corp., 2365 Milburn Avenue, Building #2, Baldwin, NY 11510.
Cover Girl's Brave New World Merchandising System
This display was designed to help maintain Cover Girl's dominant position in the crowded and highly competitive cosmetics marketplace and to invigorate the brands in-store presence. The new merchandising system distinguishes the brand from its competitors. A central Element, called Shade Central was designed to be the focal point of the merchandising system. The design architecture, color, illumination and changeable graphic images were crafted to reflect an image of "easy, breezy, beautiful". It was important that the Shade Central area be completely updateable and all modules are changeable and replaceable. The in-store graphic images are consistent with Cover Girl media campaigns. The merchandising system is adaptable to retailer needs and may be used in-line, as an endcap or freestanding. It has gained wide retailer acceptance - over 30,000 mass merchants, drug stores and grocery chains. The Cover Girl's Brave New World Merchandising System was created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
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