Display Launches ‘Squeeze’ By Reach ToothBrush
The Personal Products Company is using this interactive display to help launch the ‘Squeeze’ by Reach toothbrush line. Reach Squeeze flexes 50% more to reach twice as far behind hard-to-reach back teeth.
The display helps create a soft motion look and features an area where consumers can “squeeze” to see the toothbrush flex. The use of the black background wave flute creates a soft motion look and allows the product’s to stand out.
The pre-packed display ships as one piece if utilized in the powerwing mode. The addition of the base allows for greater flexibility for the store environment in creating the floorstand.
The ‘Squeeze’ by Reach Toothbrush Display was produced by Smurfit-Stone Display Group, headquartered in Sandston, VA.
Pink Panther Cosmetics Display Targets Tweens
MGM Consumer Products has licensed cartoon icon the Pink Panther to Burlington Toiletries for a line of Pink Panther cosmetics targeting the girls tween market.
A counter display featuring an image of the Pink Panther on the header and the logo “Think Pink,” contains an array of products for tweens.
“The overall Pink Panther, as a fashion brand has been gaining steam for over a year now,” said Jonathan Linn, Executive Director of Retail, MGM Consumer Products. “His mischievous personality, sly wit and timeless personality appeals to girls. With trend right product, the Pink Panther brand is poised to be a force in the tween market,” Linn said.
BDF Silky Shimmer Display Spurs Open Stock Sales
The Nivea Silky Shimmer Powerwing/Floorstand is designed to promote Shimmer Lotion, a new moisturizer product that provides a subtle shimmer to skin. The display is designed to spur open stock sales.
The Header and Powerwing are Litho Lam, E-flute, printed five colors plus UV coating. The display base is direct print flexo on E-flute, three colors plus aqueous varnish. Through the use of a standard 24" tall powerwing, with optional base and lug-on header, this display is versatile enough to fit structurally in any retail environment.
The display successfully combines flexo and litho printed components.
The Silky Shimmer Powerwing/Floorstand was created by Triangle Container of Philadelphia, PA.
Tylenol Floor Display Holds Large Product Quantity
McNeil Consumer Health Care, Canada, is using this attractive floor merchandiser to catch the attention of the consumer and hold a large quantity of product in a minimum amount of floor space.
The display’s bright red graphics and shape resemble that of a box of Tylenol, reinforcing brand identity.
This floor merchandiser is constructed of E-flute corrugated, printed 4 color UV with an overall clearcoat. Transparent scoops are made from .030 Symplastics.
A rerun of this display was produced just three weeks after it was released due to the positive feedback.
This unique Tylenol product merchandiser was created by Artisan Complete, Inc., a point-of-purchase display firm located in Markham, Ontario, Canada.
Report On Retail Pharmacies Issued
Retail pharmacies filled over 3 billion prescriptions in 2001 totaling $164 billion. Chain pharmacies alone filled 63% or $102.7 billion worth of prescriptions, according to this year's Chain Pharmacy Industry Profile, created by the National Association of Chain Drug Stores. NACDS projects community pharmacies will fill $188.5 billion worth of prescriptions in 2002, nearly a 15% increase from 2001 sales of $164 billion.
Prescription drug use is soaring because older Americans are increasingly relying on drug therapy to stay healthy. People age 75 and older get the most new prescriptions, an average of 12 prescriptions per person in 2000.
More Men Today Say They ‘Always’ Wear Fragrances, NPD Reports
Thirty-six percent of American men say they “always” wear fragrances (at least four days per week), up from 26% in 2001, according to NPD BeautyTrends.
Generation Y males (18-34 years old) are leading the pack as the most prevalent users, spending an average of $50 on each fragrance purchase, more than any other age group. NPD’s The FragranceTrack 2002 Men’s Market Profile report also shows that 83% of men say they wear fragrances at least some time during the year, up 4 percentage points from last year.
“Men who never or occasionally wear fragrances decreased in 2002 by approximately the same number as the increase in men who say they always wear fragrances, which indicates a greater acceptance among men to wearing scents,” said Natalie Granik Seidman, Director, NPD BeautyTrends. “Gen Y males place the highest importance on their partner’s opinion of the scent they wear. For this group of men, the right fragrance is an important part of their image.”
What influences the American male to purchase a new scent? NPD BeautyTrends found that a spouse, partner, friend or other family member had the most influence. Once in a store, the tester on the counter was the most influential, while the floor demonstrator or salesperson behind the counter had the least influence.
Colgate Simply White Whitening Gel Debuts
Colgate-Palmolive has introduced an at-home teeth whitening gel called Colgate Simply White. Colgate Simply White is easy to use and affordably priced at $14.99. Colgate is backing the launch with over $60 million. “Colgate Simply White eliminates the hassle associated with current at-home whitening products because it does not require trays, strips or cumbersome devices,” said Ian Cook, President, Colgate N.A.
Calvin Klein Debuts Crave The New Scent For Men
Crave, the new scent for men from Calvin Klein, has been launched globally. “Crave appeals to a guy’s desire to attract women and ultimately get the girl,” said Hilary Dart, President, Calvin Klein Cosmetics Company.
The launch of Crave is backed by a multi-tiered global marketing campaign designed to reach guys who crave gadgets, sports, music and sex.
Swiss Army For Her Fragrance Introduced
Wenger NA, makers of the genuine Swiss Army Knife, have introduced Swiss Army For Her, a fragrance for the contemporary woman: active-minded, engaging and on-the-go, yet warm and sensual. Swiss Army For Her follows the successful Swiss Army and Swiss Army Altitude fragrances for men.
The fragrance is available at better department stores and fragrance boutiques.
Crave for Men On-Counter Merchandiser
This display was created for the launch of Calvin Klein's new fragrance. The injection molded and aluminum display was designed to capture the technology driven bottle and packaging. The molded piece surrounding the tester is a state of the art technology - as the edge appears to be illuminated without any electrical source. This display is a full-service piece providing a tester, product information and merchandise for immediate purchase. The Crave for Men On-Counter Merchandiser was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Inflatable 15 FT. Kenra Volume Spray Can
This display provided an excellent advertising tool, designed to be used at store locations as well as for outdoor promotions. It utilized durable quality material and digital color graphics. These all season inflatables create huge product awareness at a very reasonable cost. The 15 Ft. Kenra Volume Spray Can Inflatable was created for the Display Link, Inc., a point-of-purchase display firm based in Babylon, New York, by Max Image, 9245 Popular Avenue, Ste. 8, Germantown, TN 38138.
BBF Nivea Visage Cleanser Powerwing/Floorstand
This display launched a new line of skin cleansers. This is a unique product that cleanses the skin and also adapts to specific needs by leaving behind moisturizing agents. The powerwing/floorstand offers six examples of each of three formulas, as well as brochures describing the attributes and applications for each. The powerwing and inserts were all run in one form, which was a major contributor to keeping the unit cost effective while maintaining an upscale appearance. The display base is optional so that the unit could be displayed in a wire cage as on the floorstand base. The BDF Nivea Visage Cleanser Powerwing/Floorstand was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Mentos “Lemons to Lemonade” Promotion Lemonade Stand Display
This display enabled Perfetti Van Melle to get a larger quantity of product on the retailer floor. It helped to reinforce Mentos' brand equity with consumers. The results from this display exceeded expectations. Approximately 6,000 displays were shipped to major customers. The Lemonade Stand Display was created by Linpac Display Inc., 810 S. Washington St., Tullahoma, TN 37388.
The Vera Wang Outpost was designed to establish brand recognition and reinforce the luxury and style of Vera Wang for the launch of her first fragrance collection. The collateral program includes custom banner stands, banners, diptych and overlay, all communicating the romance and passion of the Vera Wang fragrance story. For more information, contact The Royal Promotional Group, 119 West 57th Street, New York, New York 10019.
DJ Graphics offers this colorful banner which was part of a promotional campaign for Borghese for its Cura-C Treatment. The banner uses Transcendence™ a technology which features vivid color that attracts the shopper's attention. For more information, contact DJ Graphics, 127 South Broadway, Nyack NY 10960.
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
