Johnson & Johnson Displays Acuvue Lenses
Johnson & Johnson is using this family of displays to promote its Acuvue contact lenses.
The displays increase the level of “ask for” brand preference. The displays also support the brand’s high technology and style-oriented image.
The units content is changed frequently to remain fresh and incorporate promotional offers. Specific display units within the family are dedicated to highlighting specialty lenses.
A fun interactive display was developed specifically for potential colored lens buyers providing a color recommendation based on style and personality.
The Acuvue Retail Program was created by RTC Industries, a Rolling Meaows, IL-based display firm.
Ensure Display Introduces Reclosable Bottle
Abbott Laboratories is introducing an eight-fluid-ounce reclosable plastic bottle for Ensure nutritionals, a first in the adult nutritional category.
According to the Company, consumer research showed an overwhelming preference for the reclosable bottle versus the existing can. The reclosable cap design provides portability and convenience. It is easy to open and keeps the remaining product fresh. The bottles are available in six-packs and in five flavors: vanilla, chocolate, butter pecan, strawberry and coffee latte.
Ensure in the reclosable bottle will be displayed at grocery, drug stores, wholesale clubs and mass merchandisers.
Beiersdorf's ‘Everyday’ Series On Display
This powerwing/floorstand displays Silky Shimmer Lotion and Skin Firming Lotion from Beiersdorf's “Everyday” series. The display’s objective is to offer the consumer moisturizing and skin enhancing lotions in the same vehicle.
The look of the display is reasonably upscale, even though the materials and processes are cost effective. The wing and base are one color plus varnish, direct print flexo. The header is five colors plus aqueous varnish. For the retailer, this display offers maximum flexibility in that it can function as a floorstand or powerwing. Every display promotes the concept of using both products in a “Step 1” and “Step 2” process.
This Beiersdorf “Everyday” series display was created by Menasha Display Group, a a p.o.p. display firm based in Philadelphia, PA.
‘Fatigued To Fantastic’ Life-Sized Standee
Enzymatic Therapy is using this display to promote its natural products geared towards women’s health. It features a life-sized standee of a woman “towering” over a skyline to draw attention to the products on display. The headline is “Live Large and Recharged With Fatigued To Fantastic.”
The display, which can be used without the standee, also contains a brochure pocket and an additional lug-on.
The Fatigued To Fantastic display was produced by Great Lakes Packaging, a point-of-purchase display firm based in Germantown, WI.
P&G & Pharmavite Launch OLAY Vitamins For Women
Procter & Gamble’s facial moisturizer and cleanser brand OLAY and Pharmavite, a leading vitamin manufacturer, have launched OLAY Vitamins. The affordably priced cosmeceutical line available at mass market retailers is formulated to address women’s inner health and outer beauty needs.
OLAY Vitamins consist of two sublines--seven Beauty Nutrients for skin health/appearance and eight Wellness Nutrients to support a woman’s inner health needs. OLAY Beauty Nutrients support skin structure renewal and cell renewal, and include antioxidants, which are the skin’s best defense against premature aging.
OLAY Vitamins are on display in the vitamin aisle at food, drug, mass, and club stores.
Health On Hand Displays Pocket Health Organizers
Health On Hand has launched a new line of Pocket Health Organizers to help people keep track of critical health information. The organizers serve as reminders of important tests and screenings, necessary vaccinations and information about medications and treatments.
“It sounds so simple,” said Director of Product Development, Taylor Grant. “The fact is, most people know more about their car than they do about their own health. Car dealers tell you when you should have your oil changed, but no one notifies you about your child’s next immunization.”
Health On Hand Pocket Organizers fit in a pocket or purse so they can be conveniently taken anywhere. These organizers are available in Asthma, Diabetes, Cholesterol, Blood Pressure, Weight Control, Kid’s Health and other versions to help manage chronic conditions. An acrylic counter unit displays the Pocket Health Organizers, which are sold in drug, grocery and book stores.
Clarins Features Color/Foundation Condensed Tester
Clarins, a company known for skin care, needed to create impact for its new line of color and foundation products. It wanted a display to communicate consistent branding and be adaptable to different retail configurations.
This unit is molded and painted red with a UV scratch resistant finish for a vibrant metal appearance. Varied levels and side cars create platforms for additional interest and offer maximum display area using minimal space. Brand identity appears on the base and on an interchangeable header. The tester is fully modular with easy to update and replace product modules. A caddy in the base stores additional product.
This Clarins Color/Foundation Condensed Tester was created by Diam International, based in Woodside, NY.
Basic Organics Debuts Rx Balance Display
Basic Organics of Columbus, OH, has developed a line of supplements called Rx Balance that is specifically formulated with vitamins and minerals to be taken with eight of the most commonly prescribed drug classes: blood pressure regulators, gastro-intestinal medications, cholesterol drugs, anti-depressants, antibiotics, anti-inflammatory medicines, oral contraceptives, and hormone replacement therapies.
This Rx Balance Nutrient Depletion Support Center advises consumers on what vitamins and mineral dietary supplements to use when taking a prescription drug.
This acrylic gravity fed display features a free brochure holder.
Vans Shoes And Urban Decay Cosmetics Team Up To Target Teens
Vans, Inc. and Urban Decay Cosmetics, LLC. are teaming up to bring back one of Vans’ best-selling shoes from the Nineties, a limited edition “Urban Decay” Vans Plat Sidestripe, which comes packaged with a bonus gift of custom-created, hot pink “Vans Plat” Urban Decay XXX Shine Lip Gloss. Additionally, Vans and Urban Decay are partnering to bring teens a sweepstakes with one lucky person winning a year's worth of Vans shoes and Urban Decay cosmetics.
Gary Schoenfeld, CEO of Vans, said, “Urban Decay’s edgy and fun attitude is the perfect match for our brand and our target customer.”
The Vans Plat Sidestripe will be available in the exclusive Urban Decay black/hot pink style. The new Plat Sidestripe is accented with over-sized ribbon laces, the new Vans girls logo and special Urban Decay edition packaging. The custom “Vans Plat”" XXX Shine Lip Gloss is only available for a limited time with purchase of the “Urban Decay” Plat Sidestripe.
Supermarket Pharmacies Expanding
Supermarket pharmacies continued to experience the fastest retail pharmacy growth rate in 2002, according to a new Food Marketing Institute (FMI) study on the Supermarket Pharmacy. The number of supermarket pharmacies increased 3% last year to 9,537 - nearly 18% of the retail pharmacy marketplace. Survey participants project that the number of outlets will increase an additional 8.6% this year. Sales have increased 15% in the last five years and supermarket prescription sales now make up 9.1% of total store sales.
With consumer interest increasingly focused on the supermarket as a primary provider of health products and services, supermarket pharmacies continue to expand opportunities to educate consumers about wellness issues. Many stores now regularly offer in-store health service programs, with blood pressure testing, flu vaccinations, cholesterol testing, and store “wellness” tours.
Crest Debuts Whitening Expressions
Crest Whitening Expressions, a line of uniquely flavored whitening toothpastes, has been launched by Procter & Gamble.
Crest Whitening Expressions combines the whitening power of Crest with a choice of three refreshing flavors: Cinnamon Rush, Extreme Herbal Mint, and Fresh Citrus Breeze.
Schick Launches Quattro
Schick is introducing the world’s first four-bladed razor, Schick QUATTRO. The most technologically advanced razor for men, Schick QUATTRO has been proven to deliver the closest, smoothest shave ever.
It contains two conditioning strips before and after the blades to minimize nicking and cutting and has an ergonomically designed handle for advanced precision and control.
Timex Thermometers Now Available
MEDport, LLC and Timex Licensing Corp. have introduced ergonomically designed fever thermometers, the Timex Accu-Curve, Timex Acrobat and Timex Illuminator.
The thermometers have a curved design to allow the thermometer’s temperature taking tip to comfortably rest and stay on the ‘hot spot’ under the tongue, which is the best place for recording a person’s body temperature.
Mary-Kate & Ashley Toothpaste Is Launched
Dualstar Consumer Products has joined forces with Aquafresh to launch mary-kateandashley brand toothpaste. This is the first time a children’s toothpaste will be co-branded with live celebrities, rather than fictional characters.
Aquafresh Brand Manager Michele Petruccelli, said, “Our co-branding with Mary-Kate and Ashley Olsen is a great opportunity to break new ground in the kids toothpaste market.”
Alpak Manufacturing Corporation offers its SDl08 Convertible Dump Display, an exceptionally versatile unit. The "convertible" display may be converted by turning it upside down to allow for two different tray depths - a deep l5" depth for bulk products, or an 8" depth for smaller products. It is equally effective with or without a Header Card - there is plenty of surface area for large-scale, eye-catching graphics. The unit shown, "Cooler People" features a 4-color process litho mounted and die cut Header showing multiple product SKU's, 2-color base utilizing cost-saving raised-type print overprinting a solid yellow mat. This display was produced in ten working days. For more information, contact Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Store Ready Solutions, a Div. of RTC Industries, Inc., offers its MOD-U-Shelf free standing displays systems and Rotec Spinner racks. These stock display units are easy to customize and ready for merchandising programs where time and budget are limited. There are over 30 proprietary shelf styles and over 20 standard spinner rack displays to choose from. Projects are handled out of centrally located 500,000 sq. feet of warehousing and distribution facilities in Chicago. For more information, contact RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Tylenol 8 Hour Counter Display
This display was created to draw attention to the "8 Hour" feature of Tylenol. The display had to have a small footprint (5" x l0") to conserve counter space. The unit is printed 4 color litho, mounted to e-flute corrugated and it is shipped assembled, pre-packed with product. The Tylenol 8 Hour Counter Display was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Macy's Herald Square, New York: Beauty Arcade
A new Beauty Arcade at Macy's Herald Square was recently introduced. These shops include Tony & Tina, Anna Sui and Black Up. The Royal Promotion Group was responsible for the design, manufacturing and installation of a majority of the shops located within the new Beauty Arcade. The ability to design completely different shops for different clients side by side is immediately apparent. These Shop-in-Shops were all designed, manufactured and installed by The Royal Promotion Group, ll9 West 57th Street, New York, New York l00l9.
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