Zalia Cosmetics, a color cosmetics line developed to meet the beauty needs of Latinas, has launched a retail partnership with Victoria Secret Beauty stores. Zalia Cosmetics will be available at select Victoria Secret Beauty stores in the major Hispanic markets.
As part of the launch program, Zalia Cosmetics is inviting consumers to experience the Zalia product line with free in-store make-overs by the founder, Monica Ramirez and her team of make-up artists. This will be complimented with a nationwide grass-roots marketing campaign through a series of ‘Latin-themed’ music and entertainment events at select shopping malls in each city. Victoria Secret Beauty will display Zalia’s comprehensive range of lipsticks, foundations, mascaras and eye shadows, which fill a gap in the market by perfectly complementing the skin tone of today’s Latina woman.
Maybelline Launches New Wall Display
Maybelline recently became Maybelline New York and the brand wanted to create a new wall system that would reflect the energy, attitude and style of Maybelline New York.
The new wall features an open, aesthetic look, using light, consumer ergonomics and retail-friendly features for an effective presentation. The wall is inviting with numerous light boxes creating an engaging environment. Horizontal planograms make it easy to identify categories and products.
The wall is easy to install, update and restock. Inserts can be removed and added as needed. Large visuals and a large header distinguish the brand from other brands and draw attention to new products.
The Maybelline Wall was created by Diam International, based in Woodside, NY.
RTC offers this Profit Pusher® shelf merchandising system. This system is front-facing and improves category profitability by significantly reducing labor costs. It is being used by top retailers across food, drug, mass and specialty channels. The average time from initial contact to final shipment of this Profit Pusher ® is 2 – 4 weeks. For more information, contact RTC, 2800 Golf Road, Rolling Meadows, IL 60008.
Trion Industries, Inc., offers its Stock Shelfworks™ Expandable Wire Tray™, Shelf Management System. The expandable tray adjusts from 5” to 12” wide and provides self facing auto-feed pushers. The pushers are customized with self adhesive 4-color labels and 4-color die cut top header messages for added shelf presence. Also available is a matching Clear Scan® shelf edge label. For more information, contact Trion Industries, Inc., 297 Laird St., Wilkes-Barre, PA 18702.
Elizabeth Arden Lipstick Counter Display
This counter tester display is a permanent unit which maintains the flexibility associated with temporary programs. The display may be minimally updated or completely revised with the replacement of product tiles. Updates can be done at the store level without the use of tools. Tiles simply pull out of their nested locations and are held into the display platforms by low-density magnetic tape. The graphic may be easily replaced with new promotions. The Elizabeth Arden Lipstick Counter Display was created by Mechtronics, 1 New King Street, White Plains, NY 10604.
Saks Beauty Advisor Center
Saks was looking for a completely new and interactive shopping experience that would educate and inform the Saks consumer. At the same time, they also recognized the opportunity to provide shoppers with critical skin care product information and additional beauty enhancing options. An in-store, interactive freestanding information center was created which presented all essential product information they were trying to convey. The interactive information center was able to provide an instant and tailored presentation for the consumer to review. On completion of the shopping experience, the consumer receives a printout of specific product benefits along with a coupon for additional products that compliment their beauty routine. The Saks Beauty Advisor Center was created by Masters of Branding, 174 Hudson Street, New York, NY 10013.
Elizabeth Arden Wal-Mart 2004 Mixed Gift Set Pallet
This unit displays 9 popular promotional brands with a total of 354 gift sets. The main marketing objective was to show the consumer, from a distance, what is being featured. The die-cut bottles at the top can clearly be seen down the aisle, while side panels show large photographs of the designer fragrance. The pallet was required to adhere to Wal-Mart’s pallet display specs, dimensional requirements plus price signage. No assembly is required as the engineering is such that the shroud is removed to present the finished display. Every shelf is plan-o-grammed and assorted according to forecasted sales. Popular brand promotions appear on each side with Elizabeth Arden promotions on one side; Elizabeth Taylor promotions on two sides. The Elizabeth Arden Wal-Mart 2004 Mixed Gift Set Pallet was created by Menasha Display Group Philadelphia, 601 E. Erie Ave., Philadelphia, PA 19134.
Kevyn Aucoin – Full Line Tester Display
The launch of Kevyn Aucoin’s new cosmetic line featured a full line tester display which was developed to highlight the brand. The combination of dark wood and thick acrylic provided the brand with the contemporary look it was striving for. Rich traditional materials with a touch of glamour reinforced the product’s unique appearance. All templates are easily updated to accommodate the changing pallet of products. The Kevyn Aucoin Full Line Tester Display was designed, developed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Benefit Cosmetics Black Orchid Display
Benefit Cosmetics launched a new seasonal product called “Benefit Black Orchid” with this counter display. The design creates a visual effect evoking mystery and glamour. The striking curved header with mirrored acrylic, leaf-shaped templates, helps to reinforce the product’s unique packaging program. The Benefit Cosmetics Black Orchid Display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Nivea Visage Skin Care Floorstand
This display was used to launch new skin care products and to gain a presence in health and beauty aids sections and cosmetics aisles in drug and food stores. The display provided retail level support for a $47 million national television and print advertising campaign. The display insured that the new products effectively communicated to consumers in a variety of retail store formats. It encouraged consumer trial of the new product through the education of the product benefits. The Nivea Visage Skin Care Floorstand was created by Mechtronics, 1 New King Street, White Plains, NY 10604.
Dior Prestige Counter Unit
Dior needed a high impact merchandiser for its Prestige range that represents the top of luxury. Plexiglass block and gold mirror plate assembly were selected to be upscale and communicate elegance, reinforcing Dior's position as a luxury brand. The unit is durable, stable and fits well with Dior counter design. Products are easily accessible without risk of breakage. The Dior Prestige Counter Unit was created by Diam International, 26-45 BQE West, Woodside, NY 11377.
Phisoderm Clear Confidence Counter Display
This new line of Phisoderm Clear Confidence Acne Skin Care Products was featured at Walgreen’s in this compact, multi-sku counter display. The l2-count unit features 4 of each of the Clear Swab Acne Treatment Facial Wash and Self Heating Daily Scrub. Consumers are encouraged to purchase one or all of the products since they are all offered in the “4 Way “ display. The graphics proclaim that “4 Way-Treats, Cleans, Prevents, Nurtures: steps with simple graphic images illustrating each step. The colors mimic the colors from the redeveloped packaging prominently showing the logo. The Phisoderm Clear Confidence Counter Display was designed and produced by Menasha Display Group Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34.
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