Powerwing Display Promotes Madagascar Toothpaste
This one-piece corrugated power wing shipped packed with 24 or 48 tubes of Madagascar Wild Cherry Vanilla flavored toothpaste. Two different display sizes were designed to accommodate the smaller and larger pack-outs.
The power wing is constructed of 32 ECT B flute and is printed one-color flexo with 4-color spot mounted litho label. The attached header card easily pivots upward into position by way of incorporated flute wire.
The displays were distributed to Wal-Mart and other food market and drug store chains.
The Madagascar Toothpaste Power Wing was produced by Arrow Display, a Division of Mannkraft Corp., which is located in Newark, NJ.
Zalia Cosmetics Displayed In Victoria’s Secret
This multi-functional table display was designed for the Zalia Cosmetics presentation in Victoria’s Secret stores.
The display was designed with sections for color array, product testing, accessories and special promotions for the Zalia brand.
Striking color acrylics identify the Zalia brand. Strategically-positioned testing areas allow for shopping ease.
Versatile product presentation trays permit seasonal product changes.
The graphic logo header, mirrors and seating area create a distinctive image yet tie into the overall theme of Victoria’s Secret Beauty.
This table display was created to provide the maximum function in the minimun space for Zalia Cosmetics by Retail Solution Center, a point-of-purchase display firm located in Freeport, NY; (Web Site) www.rsc-ny.com.
Estee Lauder Light-Sticks Highlight Cosmetics
A major New York department store wanted to draw attention to its cosmetics section and Light-Sticks, which are brightly colored, deco-style fluorescent lamp products, were the perfect detail to brighten up its counters.
Estee Lauder featured the lilac colored deco-style lamps grouped in clusters throughout the department in large vases with a brilliant-looking result.
The customized Light-Sticks complemented Estee Lauders banners and illuminated signs.
The Light-Sticks are manufactured by Way-Light, Inc., a display firm located in Laguna Niguel, CA; (Web Site) www.way-light.com.
Report Published On ‘Real Women’
According to Frank About Women’s latest study called ‘Naked Truth’, 91% of American women consider themselves to be “real’ women. When asked what it means to be a “real” woman, respondents almost universally felt that it was much more than skin deep.
Today’s real woman wants to be the best version of her that she can be. This means that she eats a healthy diet (71%), and exercises regularly (70%). It does not necessarily mean that she is the epitome of feminine beauty (42%). A healthy-looking size 12 or 14 woman is a better definition of “real” than women who have represented traditional feminine beauty.
Appealing to the real-woman mindset is key for marketers. She stands up for what she believes in (52%). According to respondents, a “real” woman is giving (91%) and self-sacrificing when it comes to her family (77%). Respondents define a “real” woman as being loyal (90%), at peace with herself (86%) and spiritual (69%).
Report On In-Pharmacy Marketing Programs
RxEDGE, a business unit of LeveragePoint Media, released the results of its latest research, which shows the at-shelf and at-counter program results in an average 9.4% sales lift across all branded promotions in drug, supermarket and mass outlets.
Both high- and low-volume categories respond well, many with double-digit percentage sales increases. Direct-to-consumer (DTC) marketers have on average recouped $6 for every dollar invested in the in-pharmacy marketing program, a dramatically higher return than most other advertising vehicles, according to the company.
This detailed research information is extremely valuable as DTC marketers look for ways to maximize reach and have more direct contact with consumers. “As brands move away from mass television toward more integrated brand communication efforts, they see the value of promoting in the in-store environment,” said Gary Norman, Vice President and Business Director, RxEDGE. “The trend we have seen with the growth of the RxEDGE program is more targeted marketing to specific audiences, with the goal of educating and informing consumers.”
Gillette Announces Fushion Shaving Systems
The Gillette Co. has announced the launch of Gillette Fushion and Gillette Fushion Power. Both shaving systems feature a breakthrough 5-blade Shaving Surface technology on the front of the cartridge, resulting in less irritation and more comfort.
Gillette Fushion brand will be supported by advertising, in-store promotions, and point-of-sale displays. The Company will also launch a new line of Hydrating Shave Gels and After-Shaves specially formulated to work with the new shaving systems.
Chattem To Launch Ice Hot Pro-Therapy
Chattem, Inc. is introducing Ice Hot Pro-Therapy, which combines support-brace technology and Cold and Hot therapeutic inserts to provide a new one-system pain management solution. Zan Guerry, Chattem’s CEO said, “Nearly half of U.S. consumers suffer from knee or back pain or a combination of both, presenting a market opportunity and allowing us to expand our applications beyond topical analgesics.”
The introductory marketing campaign will feature star athletes Shaquille O’Neal and Mia Hamm.
Parlux Launches Sharapova Fragrance
Parlux Fragrances has announced Maria Sharapova’s fragrance. Ilia Lekach, Parlux CEO, said, “It is a great omen that Maria's fragrance launch coincides with her achieving the number one world ranking in women’s tennis.”
Ashanti Launches Precious Jewel Fragrance
Grammy Award-winning recording artist, Ashanti, is launching her signature fragrance, Precious Jewel.
The Precious Jewel line includes an Eau de Toilette, Fragrance Mist and Fragrance Shimmer Stick, available at Wal-Mart and other mass retailers.
StoreBoard Launches New “Point Of Entry” In-Store Media
The StoreBoard Media Pedestal is an in-store “point of entry” advertising program, ideal for new product launches and increasing product sales in the pharmacy/grocery environment.
The display ads are located on pedestals at the point of entry in close to 10,000 drugstores and supermarkets nationwide. At “point of entry,” the most coveted advertising position in-store, your advertisements can't be missed.
StoreBoard Media provides guaranteed impressions and in doing so, justifies the efficiency and effectiveness of your media expenditure. As an advertiser, your message will be in front of over 309 million monthly shoppers who purchase over 60 billion dollars of goods annually.
For more information, contact StoreBoard Media, 909 Third Ave., New York, NY 10022; (Tel) 212-772-6822, (Web) www.storeboards.net.
Kroger Health and Beauty Aids Department
Kroger Supermarkets wanted to increase its Health and Beauty Aids selling space. A unique department design was developed which featured a combination of stock gondolas with custom modification to create a point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Stylish cash wraps and freestanding promotional towers created an inviting environment for supermarket shoppers. For more information, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Goldie Playstation Flagship Fixture
Goldie, a new third party cosmetic brand was launched exclusively at Bath & Body Works stores. The launch featured special displays and fixtures for both flagship and core stores. Shown is the 7 feet open sell table system which was developed for the flagships and for core distribution a tower was developed to achieve the same results in a smaller foot print and budget. The display represents the creative vision of Goldie while providing testers, stock and product information. The Goldie Playstation program was designed and manufactured by The Royal Promotion Group, ll9 West 57th Street, New York, NY l00l9.
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