Olay Brand Experience Opens At Kenwood Towne Centre
The global vision of Olay beauty has been brought to life in a freestanding boutique inside the Kenwood Towne Centre in Cincinnati, OH.
Consumers can experience the brand in a new way with interactive tools, product testing and on-site beauty consultations. Also designed as an educational tool for consumers, the Olay Experience will attract new consumers and increase Olay’s customer base.
The Olay freestanding boutique is clearly organized into three categories: cleansing, moisturizing and anti-aging. Merchandise is organized in easy to navigate “coves,” brought to life via photography that glorifies beautiful skin.
Lighting adds warmth and highlights featured anti-aging categories: Definity, Regenerist, and Total Effects.
Beauty images support product presentation and are topped by the Olay equity band to create the essential wall unit. Olay equity colors are freshly reflected in black and white with clean accents of metal and glass.
The Olay black equity band is clearly visible and becomes a stopping element. Gold linear elements are used to 3-dimensionally create the Olay visual identity that is seen in print marketing.
Dual-sided testing allows customers to approach either side of the counter for ease of use. Cleansers and water activated products are positioned by the sink to encourage customer participation.
The Olay Brand Experience was designed by Benchmark, a Cincinnati, OH-based in-store design firm.
Floor Display Boosts Sales For Sexy Hair Line
Regis Corp. is using this corrugated floor display, featuring glossy graphics to help drive sales of its Sexy Hair product line.
This fully assembled Autoshelf® display enables salon staff to assure proper set-up in seconds. Built-in supports are utilized to withstand heavy product in a small footprint. The patented merchandiser is manufactured using b-flute corrugated with a full litho mount.
The Sexy Hair floor display was created by U.S. Displaygroup, (formerly Arrow Display), located in Newark, NJ.
BIC Displays Soleil Razor
BIC is entering into system shavers with the introduction of BIC Soleil with Cartridge Refills. The new BIC Soleil features a replaceable triple-blade cartridge refill, a soothing moisture strip with aloe and shea butter, a rounded pivot head, rubber guard bar, a longer curvy comfortable handle and an enhanced rubber grip.
“This launch into a new segment is an important milestone in the history of BIC shavers and represents a tremendous opportunity for growth in the category,” said Tamar Bernbaum, Director, Shaver Marketing, BIC Consumer Products USA.
Bic reports that women system shavers presently represent more than 25% of all system dollar sales in the United States.
“Our goal is to drive awareness and trial through an extensive campaign, including point-of-purchase displays and trade promotions,” said Bernbaum.
Beiersdorf Displays Nivea Body Age Defying Lotion
The objective of this pdq display was to achieve mass exposure in a product-launch vehicle for this new Nivea Body Age Defying Lotion.
The design of this 12 piece display incorporates a standard 30" tray, customized with a pop-up gold arc, which follows the lines of the hot stamp gold arc on the product packaging.
All components are litho-lam B-flute corrugated board. Two types of coatings were used; UV for the main display components and aqueous for the gold arc, in order to achieve as much metallic look in the gold ink as possible
The display also has a product tester and 25 informational brochures. The typical in-store format was to put four of these units onto one side of a 4-way gondola, maximizing its impact.
Soon after this product was introduced, another 30" pdq followed, with an on-pack of Q10 Night Crème.
The Nivea Body Age Defying Lotion display was produced by Menasha Display, Philadelphia, PA.
NASCAR Race Face Sunscreen Launched
Agility Sports has signed an agreement with Rockford-Montgomery Labs, to be the exclusive U.S. distributor of its Race Face branded sunscreen products.
Race Face is the only sunscreen officially licensed by NASCAR and is available in four licensed variations: Tony Stewart, Kasey Kahne, Jeff Gordon and an official NASCAR version, each carrying the NASCAR brand bar.
Race Face is available in an 8 oz. bottle with a SPF 15 or SPF 30, Water resistant, UVA/UVB formula.
This colorful counter display will be used to merchandise the line at a wide array of different retailers across the nation.
Healthnotes Connect Offers Turnkey Kiosk
Healthnotes Inc. has launched Healthnotes Connect, a turnkey in-store merchandising solution delivering health and wellness product information, lifestyle articles, and targeted promotions to consumers via interactive touchscreen kiosks.
Healthnotes Connect empowers consumers to make educated decisions and drives product sales in-store by delivering health, food and lifestyle information. Healthnotes remotely manages the kiosks, and updates seasonal healthy living features. For more information, visit the Healthnotes Web Site at www.healthnotes.com.
Retail Solutions Group offers this Modular Cube, four piece, stackable rotational molded display featuring adjustable angled shelves and an optional illuminated or non-illuminated base. Each cube can be rotated to different positions for a stronger display appearance. This free standing, two sided stock display is easily set-up in minutes and can be customized with graphics. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Web Site) www.rsc-ny.com.
Coppertone Floorstand
This display creates instant brand awareness and also provides an off-shelf position for the Coppertone Continuous spray products, the brand's leading seller. The unit replicates the product bottle and packaging and helps to cut through category clutter. The display also stocks a large amount of product in a small footprint. The Coppertone Floorstand was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747, (Tel) 800-637-8870, (Web Site) www.ndrc.com.
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