Guerlain Launches “My Insolence”
Guerlain is introducing the new fragrance, “My Insolence.”
The brand is positioned to appeal to women with a care-free spirit, and to reflect a casual grace.
Actress Hilary Swank will be featured in promotional materials for the brand including print ads and point-of-purchase materials.
My Insolence will be available at Macys, Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales, Bergdorf Goodman and Sephora stores.
LUSH To Open Licensed Departments In Macy’s Stores
LUSH Fresh Handmade Cosmetics will open licensed departments in Macy’s stores to sell fresh, handmade bath and body products.
“Macy’s is a perfect fit for LUSH’s expansion plans into the U.S. market,” said North American CEO Mark Wolverton. “After opening five shops in Macy’s in Illinois and Michigan, and realizing very strong results, LUSH and Macy’s have created a program to roll out new ‘stores’ within the cosmetic department of Macy’s locations around the nation. Within Macy’s, LUSH will maintain our brand look and image.”
“In keeping with our strategy to add products to Macy’s that are unique and not widely available, Macy’s will be the exclusive retailer for LUSH, beyond its own stores,” said Debbie Murtha, SVP for Cosmetics at Macy’s.
Lumene Displays Skincare Brand Event
The Lumene “Discover the Right Skincare” event was designed to build awareness of the brand, its unique natural ingredients and the variety of products which target the special needs of three different age groups.
The event featured special end cap displays which included three PDQ trays focusing on different age groups and placed prominently in CVS stores’ beauty departments.
The displays were prepacked and simply removed from packing cartons and placed on three shelves and then topped with striking headers.
Graphics featured signature Lumene models for each age group. The attractive headers established the Lumene brand in a quality manner.
The Lumene “Discover the Right Skincare” program was created by Menasha Display Group of Philadelphia, PA.
La-Tweez Displayed On Retail Counters
The makers of La-Tweez illuminating tweezers, are extending distribution to retail drug chains across the country.
The illuminating tweezers have a powerful light within the actual tweezer so that users can achieve a flawless tweeze.
The ultra bright LED light illuminates directly from the tweezers, placing the hard-to-spot or hard-to-reach hairs in the spotlight, literally. The compact carrying case resembles a lipstick container and features a built-in mirror.
This counter display helps gain prime display positioning for the product to generate impulse sales.
GlaxoSmithKline Launches “alli Experience” Mall Tour
GlaxoSmithKline Consumer Healthcare has launched the “alli Experience” mall tour to educate overweight adults on healthy weight loss strategies and to introduce them to the alli program.
Steven Burton, V.P., Weight Control, GlaxoSmithKline Consumer Healthcare, said, “We chose to take the alli Experience to malls across the country as the environment provides a perfect setting for us to talk to consumers in a place that’s convenient and comfortable.”
The multi-media exhibit is divided into 3 zones. In Zone 1 visitors learn how to take the first step towards weight loss. In Zone 2 visitors are greeted by a registered dietician who can provide tips for safe weight loss. In Zone 3, consumers learn more about alli through a number of interactive stations.
Veria Debuts First Retail Wellness Center
Veria, has opened its first Veria Wellness Center, the first of 50 nationwide retail locations to open over the next 18 months. Veria Wellness Centers offer an impressive selection of personal day spa services, plus a large studio area for yoga classes, tai chi, wellness seminars, and more. Veria Wellness Centers will offer an exclusive range of Veria brand products in wellness categories such as nutritional supplements, vitamins and herbal remedies, natural and organic beauty care, aromatherapy, organic fiber clothing, books, music, and natural baby care items.
Veria’s integrated, multi-faceted approach combines the national network of Veria Wellness Centers with a powerful Internet portal, http://www.veria.com and Veria TV, a television network of original wellness lifestyle programming.
Organic Coffee Market Reports Dramatic Growth
U.S. retail sales of organic coffee in 2006 increased 24% to $110 million, according to the Organic Manufacturer Survey conducted by the Organic Trade Association, (www.ota.com), based in Greenfield, MA.
“The dramatic increase in organic coffee sales mirrors the continuing growth in the overall organic sector and reflects consumers’ increasing awareness of these products, and the availability of these beverages in venues ranging from small coffee shops to ‘Big Box’ stores,” said Caren Wilcox, OTA’s Executive Director.
Tweezerman Spinner Floor Display
This high-style spinner display was designed to merchandise feminine hand care products in professional nail salons. The display showcases a wide array of eye, facial, pedicure, manicure and personal gift products. The display measures 20" w x 20" d x 65" h and is constructed of steel tubing, wire, sheet metal and plastic with a powder coated finish. For more information, contact New Business Solutions, 1F Enterprise Place, Hicksville, NY 11801.
Testrite Visual Products, Inc. offers the Mercury Banner Stand, an easy, dramatic, visual graphics display. The retractable banner stand is infinitely adjustable to 8' High. It offers instant setup and takedown. It is durable and rigid and is provided with a telescopic pole system. It is available in single and double-sided models and graphic changes can be made in seconds. For more information, contact Testrite Visual Products, Inc., 2l6 South Newman St., Hackensack, NJ 07601.
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