Mineral Fusion Cosmetics Displayed At Whole Foods Stores
This Mineral Fusion cosmetic on-counter unit for Whole Foods provides flexibility for testing and merchandising of the product. Fabricated in lacquered white wood, acrylic and injection molded components, the clean lines of the display maintain the modern look of the Mineral Fusion brand. Updatable graphic strips, templates and drawer components allow the display to be easily updated. This display was manufactured in Asia, by RPG, (The Royal Promotion Group,) (www.rpg57.com), a New York City-headquartered display firm.
Sephora Opens State-of-Art Store In Manhattan
Sephora’s new store in New York City’s famed Meatpacking District establishes one of the most modern and transformative beauty shopping experiences in the world. “Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area's distinct artistic heritage and ‘urban cool’ environment,” said Paul Loux, VP Design at Sephora.
Updated fixtures and an open, flowing layout allow for easy navigation of key product areas. This is the first Sephora in the nation to feature a completely Mobile Checkout experience. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews and QR codes for any item in the store.
GNC Installs Ultra-Efficient LED Bulbs Over Retail Displays
General Nutrition Centers has installed Lighting Science Group’s high-performance LED bulbs at its corporate owned locations. The ENERGY STAR qualified LED bulbs now lighting GNC retail display shelves are approximately 80% more efficient than the halogen bulbs they replace, are fully dimmable and have approximately 50% more lumens (light output) than competing products.
Not only will each upgraded GNC store see a significant reduction in lighting energy costs as a result of the installation of Lighting Science Group’s LED bulbs, but the stores will also save money on maintenance and cooling costs, since the company’s bulbs will last 50,000 hours and give off very little heat.
CVS/pharmacy Launches Free Gift Cards Promotion
CVS/pharmacy is offering a new promotion that allows customers to earn multiple free gift cards just by shopping for essentials at CVS stores. Members of CVS/pharmacy’s ExtraCare Rewards program can earn $10 gift cards to Macy's, Gap, Applebee’s, Shell Stations, American Express, Barnes & Noble or CVS/pharmacy every week simply by spending $30 on specially-marked items in the weekly CVS/pharmacy circular.
“We are always looking for unique ways to deliver value to our customers,” said Judy Sansone, VP, Merchandising for CVS/pharmacy. “To participate, shoppers simply scan their ExtraCare Rewards card when purchasing specially-marked items included in the CVS/pharmacy circular each week.”
Mayo Clinic Health Experience Opens at Mall of America®
Create Your Mayo Clinic Health Experience has opened at the Mall of America. The new space is a health laboratory designed for new exploration in health and wellness. Guests will be able to complete a wellness assessment, speak with trained health experience navigators to discuss wellness goals and strategies, and access resources. Dr. David Hayes who leads the Mall of America Project said that to meet peoples’ needs in the future, healthcare providers must consider new ways to care for patients.
In addition to the interactive spaces, retail offerings are available to help guests achieve their wellness goals. These offering are paired with the themes of discover, move, eat well, relax, and sleep. All health experience resources, including wellness kiosks, symptom checker and augmented reality are free of charge.
Duane Reade Introduces Virtual Assistant
Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, (www.lawrencemetal.com), a Tensator Co., has unveiled the Tensator Virtual Assistant at Duane Reade’s new Wall Street megastore. A next-generation digital signage solution, the Tensator Virtual Assistant provides Duane Reade with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. “Our Virtual Greeter is an essential part of the ‘wow factor’ we have built into our newest store,” said Paul Tiberio, Duane Reade CMO.
U By Kotex Mini Wing
This colorful mini wing display was designed as part of a comprehensive brand launch campaign to introduce a new generation to U by Kotex. The display reinforces U by Kotex’s distinctive brand equities of bold black backgrounds and neon colors. This U By Kotex Mini Wing was created by Menasha Packaging, 1645 Bergstrom Road, Neenah, WI 54956; (Web site) www.menashapackaging.com
In Line Queue Management System
Outwater’s new In Line Queue Management System enables retailers to direct traffic at the checkout counter, while generating impulse purchases. The display showcases lucrative products and accessories that might have otherwise been overlooked elsewhere within the store. The In Line Queue Management System is modular so retailers can utilize the components within the system to meet their particular merchandising needs. The system comprises two sturdy and versatile Stanchion Posts with retractable belts and locking connectors as well as an easy to attach Slatwall Panel which accepts all industry standard fittings and hardware. The In Line Queue Management System is available from Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
TM Shea Products offers End Cap Side Stackers,™ a combination between the methods of floor quarter pallet stack and PowerWing™ merchandising. Side Stackers offer flexibility by allowing for promotional merchandising of pegged, bottled, boxed and bulk products. They may be used at endcap sides, against walls and as check-out lane blockers. Accessories include peg hooks, shelves, clear dump bins, buckets and signs. Shelves can mount on an angle in 2" increments. The units, which are on locking casters, can feature custom graphics. For more information, contact T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com
R.P.P. Display offers a large selection of stock floor, counter and power wing displays. It offers 18 Power Wings and 24 Floor and Counter stock displays that are in stock for immediate shipment. PDQ counter displays are offered in four sizes and Micro Strips are available in three sizes. All of these stock displays, which have no tooling costs, can be customized with Flexo or Silk Screen printing, or with Litho Labels. For more information, contact R.P.P. Display, 75 Madeline Circle, Schaumburg, IL 60173; (Web site) www.rpppdisplay.com
RPG, The Royal Promotion Group has introduced a line of stock displays that provide an elegant appearance, without the added expense of custom tooling. RPG offers stock counter, in-case, power wing and floor displays. This RF3 Floor Stand consists of injection molded trays and side panels for strength and durability. The 33.5" W x 14"D x 75" H unit may be customized with a full color header and printing on the shelves. This stock RF3 Floor Stand is available from RPG, (The Royal Promotion Group), 119 West 57th Street, New York, NY 10019;
(Web site) www.rpg57.com
The Clarisonic interactive display and merchandiser encourages trial and provides information about the brand. The video, supported by an updateable flash card, provides a continual loop, with or without sound about the benefits of sonic cleansing. When in range of the display, the sensor activates the menu showcasing the 6 subcategories of the brand which are easily navigated with touch-screen buttons. The front of the unit holds 2 live devices, which are charged on the back of the unit as needed. Brushes are also merchandised on the unit. This display is fabricated in acrylic by RPG, (The Royal Promotion Group), 119 West 57th Street, New York, NY 10019; (Web site) www.rpg57.com
Keith Fabry offers the TABLEtop iKFR Player, which is now available in a smaller more portable package. The iKFRplayer line of digital signage/kiosk displays incorporate digital dynamic signage, touch-screen interactivity, and printed graphics. Designed to provide portability and maximum visual appeal while maintaining reliability, the iKFR Player features proven industry leading technologies wrapped in an aluminum and composite housing that will provide long term durability. The KFRplayer digital signage system is delivered as a full turn-key system preloaded with custom content Updating the content on the player is easy. For more information, contact Keith Fabry, 7 E. Cary St, Richmond, VA 23219; (Web site) www.keithfabry.com
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
