Maybelline Displays 3 in 1 Express Makeup
Maybelline Canada launched its new 3in1 makeup featuring a foundation that also serves as a liquid concealer with the convenience of a stick application.
The counter display was designed to launch eight different shades using a gravity feed system that self faces the product in plastic trays. The product facsimile was used to promote the product packaging and hold the tester. The header shows Maybelline spokesperson actress Sarah Michelle Gellar. The display was constructed from corrugated E-flute litho laminated and styrene. This Maybelline Express display was designed and manufactured by Point 1 Displays Inc. of Montreal, Canada.
Target Displays Proprietary Cosmetics Line
Target is debuting a proprietary cosmetics line, designed by celebrity makeup artist Sonia Kashuk, merchandised on this end-aisle display featuring a clean, modern look.
Mary Hammond, Target Fixture Designer, said, “The whole goal of the fixture design was to convey an upscale look and simplify choices for the consumer. “The display had to be easy-to-shop and easy-to-stock. We wanted the fixture to disappear and the product to shine.”
Target is hoping to attract department store shoppers by offering a prestige product line. Advertising and store appearances by Kashuk will also support the launch.
Georgette Klinger Opens Prototype Salon
Georgette Klinger has unveiled a powerful symbol of its future with the opening of its newest salon at The Mall at Short Hills, NJ.
The facility is the first to honor the legacy of founder Georgette Klinger by hanging an original portrait of her in the reception area. The new environment features traditional touches such as the cool grey carpeting, and silvery steel carved entry door, and adds new tones of warm yellow and blush, set against cherrywood fixtures. The result is an ambiance that is calm and enveloping.
The new design is part of a plan for all Georgette Klinger salons over the next few years.
Trish McEvoy In-Store Shop Concept
Trish McEvoy, a makeup artist with her own cosmetics line required a brand identity that would hold its own when placed into a department store’s broader cosmetics department. Callison Architecture, Seattle, WA, worked with Trish McEvoy to create an identity through merchandising concepts, custom casework and furniture.
The solution was to portray intimacy within a warm, residential-like area. Soft music and aromatherapy are combined with rich materials, including Italian limestone and satin-nickel metal. The “Beauty Bar,” a one-on-one consultation area, and the feature product presentation areas are incorporated around columns with stone ledges and mirrored surfaces. Callison also created a manual that lays out shop plans for diverse size requirements.
Vitamins.com To Install Kiosks In Phar-Mor
Vitamins.com has entered into an exclusive marketing agreement with the Phar-Mor drug store chain. Vitamins.com will be installing Web kiosks in selected Phar-Mor high volume stores, allowing customers to have real-time access to authoritative nutrition, health and wellness information. The agreement also calls for Vitamins.com to put its logos on 100 million Phar-Mor’s prescription and general merchandise bags and other high visibility customer merchandising materials.
“We are pleased to add Phar-Mor to our preferred affiliate program,” said Robert Haft, Chairman of Vitamins.com. “This strategic relationship extends and further validates our clicks and mortar business strategy.”
Meritage And Meijer Break Ground On Prototype Wendy’s Combination Store
Meritage Hospitality Group, the nation’s only publicly held Wendy’s franchisee, has announced a prototype combination store being developed with Meijer, Inc. The combination store, which will be located in Grand Rapids, MI, combines a 3,400 sq. ft. full service “Wendy’s Old Fashioned Hamburgers” restaurant and drive-through operated by Meritage, with a 3,500 sq. ft Meijer convenience store and gas station facility.
Robert Schermer, Jr., Meritage’s President, said, “By bringing our distinct brands together, we can provide our common customers with the greatest convenience and service.”
Phar-Mor Launches Online Pharmacy With Same-Day Prescription Pick-Up
Phar-Mor, Inc., the Youngstown, OH-based discount drugstore chain, announced it is now filling prescriptions online with same day pick-up at any Phar-Mor retail store location. The Company has also launched a nationwide advertising campaign to promote ShopPharMor.com, Phar-Mor’s online destination.
Phar-Mor’s online pharmacy, CyberRxExpress, offers complete prescription services and same-day in-store pick-up to customers in all 24 states where the Company’s retail stores are located.
David Schwartz, President and COO of Phar-Mor, said, “Phar-Mor’s online pharmacy is now open for business, bringing a new level of convenience and Phar-Mor’s everyday low prices to our customers.”
Aleve & Colgate Join For Promotion
Two of America’s top health care product companies, Bayer Consumer Care Division and Colgate-Palmolive, have teamed together to develop a promotion that reinforces the benefits of products providing long lasting results. The Companies are introducing a first-of-its-kind bonus-pack consisting of Aleve pain reliever and Colgate Total Fresh Stripe, both proven to work all day for up to 12 hours.
“Aleve and Colgate Total Fresh Stripe meet the demands of consumers who want products that deliver long lasting benefits throughout the day,” said Jay Koplon, Vice President of Marketing for Bayer Consumer Care Division.
Conde Nast Issues BeautyLab Study
To successfully market a brand in today’s beauty marketplace, the beauty industry must open a direct conversation with the consumers who power it, according to “Conde Nast BeautyLab.” The Conde Nast BeautyLab was created by Conde Nast Publications and Cosmetic Executive Women (CEW), the trade organization of the cosmetics industry, to initiate a dialogue between avid beauty consumers and the manufacturers and retailers who service them.
The Conde Nast BeautyLab survey explores the impact of new beauty outlets and addresses consumer loyalty and changing brand dynamics in today’s complex beauty marketing environment.
There are three key findings from the Conde Nast BeautyLab study. First is Random Branding. Consumers now shop multiple brands within each product category often from different channels. A high percentage of respondents regularly shop multiple outlets for Color Cosmetics (76%), Skin Care (63%) and Fragrance (60%). And they’re shopping outlets that did not exist until recently, Sephora and Bath & Body Works, for example. Random Branding has permanently replaced the notion that a woman would use one brand for all her cosmetic needs. When BeautyLab members were asked which brands they use most often, 44% listed 5+ color cosmetics brands, 54% listed 3+ skin care brands and 23% listed 7+ fragrance brands. The second key finding is Loyalty Anarchy. The predictability and ordered hierarchy of market branding is also gone. Loyalty still exists, but it’s very different. Brand names are still crucial purchase drivers, regardless of how many brands a consumer uses. Today, loyalty begins with each and every product. And every product has an equal chance of building consumer loyalty. That’s why so many start-up beauty brands have been successful in the last five years. The third finding is the need for Personal Mass Communication. While delivering a message through broad-based, mass channels, the consumer must believe the message is specifically for her and the product is distinctly right for her. She’s a “show me” consumer. And whether the product is a color cosmetic, skin care or fragrance, she wants to try it before she buys it.
The Thymes Skin Care Collection Introduced
The Thymes Limited has introduced Repairitif, a new collection that repairs skin conditions.
The Collection consists of three formulas: Vitality, Harmony and Clarity, including bath, bodycare and home fragrance products, which blend custom-made vitamins, botanicals and minerals. The formulas combine the scientific benefits of skin corrective ingredients with aromatherapy to support both body and mind.
Mentholatum Introduces Migraine Headache Pads
Mentholatum Co., Buffalo, NY, has introduced Migraine Ice Cooling Headache Pads, a new cooling therapy for migraine headaches.
These pads are shaped to fit the forehead, temples, and back of neck, the most common sites of migraine pain. They comfortably affix to the skin, and feature non-messy cooling relief via a water-based gel for up to four hours. Packaged in a resealable pouch, the pads conveniently fit into a purse or jacket pocket.
L’Oreal Introduces Revita Foaming Cleanser
L’Oreal is introducing Revita Clean Gentle Foaming Cleanser, a soap and alcohol-free formula. It has been created as the companion for the Revitalift line of anti-aging treatment products, so women can now satisfy their entire skincare regimen within the Revitalift line of products.
Pantene Rolls Out ‘Love Your Hair’ Truck Tour
Pantene, Procter & Gamble’s leading hair care brand, has launched a broad sampling effort designed to support its new “Love Your Hair” campaign. Created to distribute 135 million product samples across the country, the program is the largest sampling initiative of a beauty brand.
The brand will distribute samples via a four-pronged effort that includes a newspaper drop, the Pantene National Truck Tour, a teen and college student outreach effort and in-store demonstrations. During the six-month tour, five semi-trucks will distribute 60 million product samples.
Nature’s Herbs Health Care Center
These two revolving floor displays pack a powerful punch in very little space. The fixtures are pre-packed with a wide assortment of herbal products as well as literature to help customers make an educated choice. Shelves are Plan-O-Gramed for product via a vacuum formed shelf system. Merchandisers were engineered to assemble easily at retail and ship knocked-down to save on freight costs. The Nature’s Herbs Natural Health Care Centers were manufactured by Ettinger Displays Inc., 63 Oser Avenue, Hauppauge, New York, NY 11788.
Pepcid AC Permanent Floor Display
McNeil Consumer Products required a display design that would allow them to gain a secondary off shelf position. In the past, this product was only merchandised with conventional corrugated pre-packs that did not get longevity at the point of sale. Since heartburn is a year round problem, it was anticipated that an attractive permanent floor display would gain valuable long-term positioning. This display is manufactured in fabricated styrene. The clear replica of the stomach is thermoformed over the soothing blue graphics. The header card is easily interchangeable from an acrylic sleeve in order to adopt new promotional opportunities. The display holds 96 units in 5 sku’s. The Pepcid AC display was designed and manufactured by Point 1 Display Inc., 5454 Cote de Liesse, Montreal, Canada H4P 1A5.
Nioxin Research Labs Full Line Floorstand
The Niocenter is a four tray floorstand that holds the entire Nioxin product line. The objectives of this unit was to obtain full line placement in beauty and hair salons projecting the upscale image of the brand. The unit has to be merchandised from both sides, and/or sit against a wall. Easy access to all product has to be a primary function. The unit is manufactured with a wooden base laminated with a wood burl vacuum formed trays with acrylic under supports, metal uprights and a Pet G Header is silkscreened one color. The display received tremendous retailer acceptance and placement. Impulse sales were generated due to product visibility and easy accessibility. The Nioxin Full Line Floorstand was created by P.O.P. Displays International, 26-45 Brooklyn Queens Expressway West, Woodside, NY 11377.
Bristol Myers Squibb Canada Aussie Shampoo Launch
Bristol Myers Squibb Canada launched the Aussie Shampoo and Conditioner line featuring this corrugated display in a large in-store promotion offering trips to Australia and other pries. The corrugated floor display had to provide a large graphics area to convey the images of the destination. The display was strong enough to ship as a 45 pound prepack and endure transportation by couriers. The round design followed strict Canadian retail size requirements and allowed the display to get the center aisle position. The Bristol Myers Squibb Canada Aussie Shampoo Launch Display was created by Point 1 Display Inc., 5454 Cote de Liesse, Montreal Quebec, Canada H4P 1A5.
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