Clinique Opens New Fragrance Counter At UK Flagship
Clinique plans to reveal a new global flagship counter at Selfridges London. This new shopping destination will offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience.
Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. Lynne Greene, Global President Clinique, said, “This multi-layered shopping environment empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”
MISSION Launches ‘Active Lifestyles’ Skincare Destinations
MISSION Skincare, the innovative skincare company founded by tennis star Serena Williams, soccer professional Mia Hamm, and other world class athletes, will be launching “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5,000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products, MISSION and CVS/pharmacy have set out to establish the latest category in the marketplace, “Active Lifestyles.”
MISSION will be launching six new products - Revitalizing Lip Therapy Gel in Peppermint, Mega Balm Antioxidant Lip Refreshers in Blueberry-Pomegranate and Acai-Lemonade, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. MISSION co-founder Serena Williams said she is “excited to be working with CVS to launch this new skincare destination, because people who exercise regularly often overlook the fact that they have different skincare needs.”
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