"The display design is extremely impactful and breakthrough," said Chris Edwards, Account Supervisor for Shugart Matson Young, a San Ramon, CA-based promotion agency which created the campaign for Oral-B. "We’ve made the display interactive in that we have a CrossAction toothbrush attached to it and a lenticular technology panel." The toothbrushes lie horizontal in the display, versus the typical vertical set-up, while still maximizing shopability.
The display was created by Henschel-Steinau, an Englewood, NJ-based display firm.
The 10 hair care products in the line include Wicked Wax Pomade, Flawless Smoothing Lotion, and hair mascara. There are six categories of cosmetics, each one consisting of as many as 19 shades that can be mixed or matched. The hair care and the cosmetics are displayed side by side in one of several merchandising units.
Liquid U4ea is sold at Cosmetics Plus, Cosmetics Centers, Ricky’s Cosmetics, and select Urban Outfitters and Nordstrom’s nationwide.
The variety of materials used in the fabrication of the Laura Mercier cosmetics display includes powder coated steel, wood, acrylic, aluminum extrusion, silk screening, spray painting and vacuum formed styrene.
The display was created by P.O.P. Displays International, Woodside, NY.
Little Forest offers a therapeutic line, which treats existing skin conditions like cradle cap and diaper rash, and a botanical line, designed to prevent irritations through everyday use. The therapeutic line draws upon Australian Tea Tree Oil, known for its antifungal and antibiotic properties. The five chamomile-based botanical products moisturize baby’s skin and create a protective barrier against irritations.
JellyBeans Cosmetics feature Scented Nail Polish, Flavored Lip Balm and Flavored Lip Gloss. The products are all available in six flavors/fragrances: Strawberry, Boysenberry, Pineapple, French Vanilla, Blueberry and Chocolate Sprinkles. These flavors were designed to be used together to create interesting combinations of scents and colors.
The JellyBeans introduction is being supported with a 24 piece, 8.5"d x13"w x 14"h countertop display unit featuring colorful jelly bean graphics.
There are also compact 8"d x 7.5" candy jar displays, which hold 48 products, ideal for the check-out area.
"We’re excited to bring the Oil of Olay heritage to the cosmetics category," said Marc Pritchard, Vice President and General Manager of P&G’s Cosmetics Category. "With our current line-up of skin care products, we’re able to meet consumers’ needs for cleansing, toning, moisturizing and conditioning. Now we’ll also be able to meet their needs for quality cosmetics, as well. It is a logical next step for Oil of Olay."
Ocuderma was originally promoted to dermatologists and plastic surgeons for professional recommendation. Ocuderma features a mild, natural AHA exfoliating complex, key antioxidants to fight free radicals, herbal extracts to tone skin and moisturizers.
This display was created for Aramis by The Royal Promotion Group, a specialist in creative design, development and manufacturing of displays, located in New York City.
The concept store includes the InsideOut Salon and Day Spa, featuring massages as well as haircare, manicures and pedicures; the Community Self Care Center offers a variety of classes including Tai-Chi, Yoga, Nia and fitness; the Cooking School features an in-store chef as well as guest chefs; the Pharmacy fills drug prescriptions and a Naturopathic Doctor is available to offer health advice.
The store features a large selection of organic produce plus specialty foods, Ready Fresh meals to eat on the spot or take and heat later, a beverage bar for smoothies, fresh juice and coffee drinks, items to accent the home and a fresh face food bar with masks and body scrubs.
According to NPD, 45% of Americans now take vitamins, mineral supplements, herbal products or other dietary aids on a daily basis, feeding the $11.5 billion dollar supplement business. Only 31% never take vitamins or other supplements. Driving sales is a shift in consumer opinion. Americans no longer see nutritional aids as something that a doctor should recommend. In 1990, only 34% felt it was ok to take vitamins or supplements without getting advice from their doctor. This year, 47% said that they would condone taking vitamins without consulting a physician. "The most recent trend was low fat foods, which were extremely popular at the beginning of the decade but now are losing ground with American consumers," said Harry Balzer, NPD Vice President. "Vitamins are the latest manifestation of America’s preoccupation with finding a fast and easy fix."
"The Latina Woman is a powerful buying presence in the Health and Beauty category," said Mark Goldstein, President and CEO of Neoterica, Denver, CO. "We believe there is a large untapped potential market for quality, reasonably-priced skin care products which can be conveniently purchased by Latina women at drug and grocery stores."
To promote the introduction, a portion of the purchase price of every limited edition Diva Collection by Max Factor lipstick will be donated to the American Film Institute (AFI) to support film preservation. Consumers who also purchase $10 worth of Max Factor Cosmetics and one of four selected Warner Home Videos will receive a free copy of the book, "The 100 Greatest Stars of All Time."
Quanterra Mental Sharpness and Quanterra Prostate are standardized to maintain consistency in the formulation.
A combination of chamomile, cornflower, cucumber, green tea, ginseng, aloe extracts, Vitamin E acetate and glycerin work to moisturize and soothe the skin. "Pond’s Towelettes are designed to treat the skin gently while cleansing and removing make-up more effectively than soap and water," said Alex Znaiden, Director, Pond’s Skin Innovation Center.
John Nicholas, V. P., Marketing KRUPS said, "We are providing retailers and consumers with an innovative product series that has been missing in home dental care."
A strong marketing program is planned including a 12-pack assortment counter display, trial size counter display, $1.00 coupon on introductory product and trial size on-pack offers.
Norell Bath and Body line includes: Body Creme, Shower Gelee, Body Lotion, Bath Powder and Parfumed Bath Oil.
These new supplements utilize glucosamine, chondroitin sulfate and hydrolyzed collagen to enhance joint mobility and function.
Meridian Display, St. Paul, MN, working with the Scruples Marketing Department, designed a unique fold-out display box for presentation at trade shows and in hair care salons. The Color Art presentation kit folds down to a compact 13 1/2" x 6 1/2" and weighs only 9lbs. 4 oz.
The Flava-Craze Chapstick display was placed in national chain stores and mass merchandisers nationwide.
The display was created by Henschel-Steinau, Inc., an Englewood, NJ-based display firm.