Sephora Employs Kiosks To Interact With Customers
Sephora has rolled-out 100 consumer-activated kiosks, produced by Radiant Systems, Inc. Future plans call for the continued roll-out of the kiosks to more than 100 stores in the U.S. and Japan over the next two years.
Radiant’s kiosks help customers easily peruse over 1,600 items from Sephora’s collection of high-end cosmetic products. Once a product is suggested, Sephora customers are provided with a fact sheet they can print out.
“Radiant Systems’ kiosk solution extends our ability to interact with our customers in a non-threatening way,” said Sharon Zuckerman, Sephora’s Well Being Buyer. “When customers are looking for skin treatments or the latest product news, the consumer-activated kiosk is our technical tool of choice to provide a product solution that is right for them.” Zuckerman feels that Sephora is changing the landscape of retail cosmetics by taking products out of glass cases and situating them for easy access on shelves.
Revlon End-Cap Display Debuts Skin Lights
Revlon is using this end-cap display in the cosmetic department of Target stores to promote the introduction of Skin Lights.
Target needed to have a unit 60” tall by 30” wide by 12” deep as an end-cap to organize the new brand of products so consumers can easily make purchasing decisions. The unit splits into Skinlights and Vitamin C. The display contains impactful graphics, printed shelves and has two areas for brochures that provide consumer information. The unit met Target’s specifications and the product is selling nicely.
The end-cap floor display was created for Revlon by Advertising Display Company, Lyndhurst, NJ.
Hard Candy Cosmetics Featured In Floor Stand
This Hard Candy floor stand display was designed to merchandise and test the complete Hard Candy line of cosmetics in a free-standing environment.
The system is constructed out of acrylic and anodized aluminum. The unit holds the individual tester displays in an organized fashion.
This system was designed and created by The Royal Promotion Group, a New York City-based point-of-purchase. display firm.
Chapstick Gravity Feed Display Boosts Impulse Sales
Whitehall-Robins is using this gravity feed display at WalMart stores to promote sales of its Chapsticks.
The gravity feed display trays are refillable and reusable. The display helps act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed design creates a much bigger billboard area for graphics creating a better overall look and appeal.
The Gravity Feed display helped increase sales of Chapstick significantly over one year ago at WalMart stores. It was created by Oxford Innovations, Division of Tim-Bar Corporation, New Oxford, PA.
Qiora Opens Flagship Store And Spa
Qiora, the Shiseido-owned skincare line, recently opened a flagship retail store and spa at Madison Avenue in New York City, featuring high white ceilings from which hang long panels of gauzy material in various shades of blue. The deep blue of the Qiora retail environment suggests global understanding; the cool blue, intellect and mind; and the neutral blue of Qiora, the balance of life.
The 1,572-square-foot space houses a retail store, three spa cabin rooms and two consultation counters on the ground floor. In a peacefully-lit private room, visitors receive the calming Qiora experience, complete with Qiora music and an assortment of Qiora products, applied while being led into deep relaxation through breathing, touch, closed-eye visualizations, and stretching.
Chain Drugstores And Fast Food Restaurants Top List Of Growing Outlets From 1990 To 2000
MarketPlace Intelligence, part of Audits & Surveys Worldwide (ASW), recently conducted its national retail Census 2000, which reveals a 38% surge in the number of chain drugstores from 1990 to 2000. In sharp contrast, the number of independent drugstores dropped by 22.3%.
“It appears that the high incidence of prescription plans coincides with the decline in independent drugstores,” said Carl Ravitch, President of MarketPlace Intelligence. The number of retail prescriptions dispensed grew from two billion in 1992 to nearly three billion in 2000. Despite the fact that many chain drugstores are effectively mini-marts built in front of a prescription counter, chains dispensed more than 60% of all prescriptions filled—more than four million a day, according to The National Retail Census 2000.
Fast food restaurants are also thriving, with their number of outlets growing by 14.2% over the last decade. The last 30 years saw fast food outlets more than double—soaring from just 50,000 outlets in 1970 to almost 137,000 today. Beauty salons are also increasing at a rapid pace, with their outlet numbers expanding by 10.8% over the past ten years, helped substantially by the burgeoning subgroup of nail specialty shops, which are included in this category. Other high-growth categories include hotels and motels, increasing by 9.4% and used car dealerships, growing by 8.5%. Conversely, several categories show sharp declines in their outlet counts. Home centers fell by 20.8%, while camera shops dropped 18.8%.
Colgate Introduces Kids Actibrush Toothbrush
Colgate-Palmolive is introducing Colgate Actibrush Bzzz for kids. This battery-powered toothbrush is designed to deliver a superior clean and make brushing fun for kids ages 8 to 12.
Replacement Packs offer color refill brushes to coordinate with all designs.
Coty Launches American Original Fragrance
Coty has introduced American Original, a new fragrance created under the Stetson brand, categorized as a “free-spirited floral.” “Stetson’s impressive endurance as a brand is evidenced by its ranking as the leading men’s fragrance sold in mass retail, and the development of American Original further underscores Coty’s commitment to building power brands,” said Peter Harf, CEO of Coty.
Roxanne Laboratories markets pharmaceuticals for the control of pain and relief of symptoms associated with chronic, progressive diseases. The DeLor Group, Inc., Louisville, KY, developed a category branding program that grouped the company’s products and services under the palliative care umbrella and positioned the company as an information and education resource. Trade advertising, targeted direct mail and a new trade exhibit coincided with the category branding roll-out to magnify the effort’s impact.
New Dimensions Research Corporation, Melville, NY, will be showing this Herbal Actives Display which educates consumers at health food stores, where much folklore, but sometimes little real information prevails about product uses and effectivemess. The display creates order and claims floor space for the product line in a highly competitive environment. The display organizes Herbal Actives products from various minor shelf locations to one major endcap location. To learn more about this display, contact Jeff Mason, at POP Marketplace, Booth 7834; or call 631-694-1356.
Smurfit-Stone Display Group, Sandston, Virginia, will be showing this Chapstick Floorstand Peg Unit which was created for K-Mart but can be adapted to a customer's needs or requirements. The display offers the flexibility to be a power-wing or floorstand based on store placement requirements. The display is a pre-pack made for easy set-up with product self-contained. The structure provides good product visibility with a graphic area sufficient to allow the customer to convey its message to consumers. To learn more about this display, contact Diana Campbell, POP Marketplace, Booth 7206; or call 804-226-9473.
ADVIL COLD & SINUS. This display features a gravity feed PSQ (display tray) which is refillable/reusable. The unit stays up longer as see-through is not evident until it is completely empty. The billboard features more room for graphics, with turnkey set-up as the unit is light-weight and easy to handle. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
TONY & TINA FULL LINE TESTER DISPLAYS. This display was designed to merchandise and test the full line of Tony & Tina color cosmetics. The updateable unit was designed to merchandise the brand's unique products using four cohesive modules. The unit is constructed out of powdercoated steel and acrylic templates and reinforces the line's urban based image. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. POPAI AWARD ENTRY.
DOVE NUTRIUM BAR SOAP GRAVITY FEED DISPLAY. With the expansion of the Dove Nutrium master brand into the bar soap category, Dove can capture new incremental sales. The innovative display gravity feeds product through four channels with the top portion covered with a graphic area and bottom portion covered with clear PVC, making the product visible. The display was developed with product packing in place for easy set-up at retail. Created by Advertising Display Company, 1200 Valley Brook Avenue, Lyndhurst, NJ 07071. POPAI AWARD ENTRY.
ENDLESS SUMMER LAUNCH PROGRAM. This display was designed to create consumer awareness of the Endless Summer product, which is the largest advancement in sunless product in many years. The unit was designed to establish brand awareness at retail and to communicate to consumers how the product works. The display was used in various classes of retail from mass merchandisers to drug and other chains. Created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086. POPAI AWARD ENTRY.
NATURAL ORGANICS 4' INLINE SYSTEM. This display unites all Natural Organics Nature's Plus Products in one location in the store. The system stimulates retailer purchase of additional product in order to obtain the merchandising components to stake out in-store space for the product line. The design produces a cost effective display that retrofits onto existing inline shelving and provides an in-store anchor for a national ad campaign in health food publications. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, New York 11747. POPAI AWARD ENTRY.
NOA TABLECLOTH AND PHOTO BANNER. The NOA Collateral program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Cacharel's new women's fragrance NOA. The banners, tablecloth and in case sign all reinforce a strong brand identity. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. POPAI AWARD ENTRY.
Bain de Soleil Permanent Floorstand
Schering Plough Health Care Products wanted to develop a display program that integrated a consistent look across print advertising, brochure, trade ads and related consumer mediums. The display had to illustrate year round radiance, promote a leadership role in sunless and premium suncare and had to created a brand identity with luxurious personal appearance enhancing benefits. It also had to create a strong visual presence at retail. The display's size unique shape, mobility and cosmetic elegance made this a versatile display vehicle in both mass and merchandised department stores. Each display comes to the retailer assembled, set-up and packed with products as a near pack. The retailer needs to do nothing more than remove packing fillers, finish assembly and place in the display area, a total set-up time of less than 15 minutes. The Bain de Soleil Permanent Floorstand was created by Advertising Display Company, 1200 Valley Brook Avenue, Lyndhurst, New Jersey 07071.
Merry M.A.C. Mas Holiday Window Ornament
The Merry M.A.C. Mas Holiday Window Ornament was designed to create an impactful holiday window environment. The goal was to create consumer brand awareness by using large distortion vacuum formed ornaments suctioned to each store window in a creative arrangement. The ornaments, in two sizes, effectively reinforce a strong brand identity through the use of a screened M.A.C. logo and the use of the recognizable four color M.A.C. imagery. This window ornament program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 906, New York, NY 10019.
Elizabeth Arden Sun Soleil On Counter Tester
Elizabeth Arden required a display to increase visibility and recognition for the Sun Soleil family of products, to extend product use through the summer season. The colors and images of summer featured on this display conjure up thoughts of sun and suncare. Combining color and suncare products on one display help to reinforce the need for suncare all yearlong. The Elizabeth Arden Sun Soleil On Counter Tester was created by Nikles Design Corporation, 2365 Milburn Avenue, Bldg. #2, Baldwin, New York, 11510.
Nature's Herbs Revolving Floor Displays
These floor displays offer a complete Health Care Center in very little space. The fixtures are pre-packed with a large variety of herbal products and literature to provide an educated choice for shoppers. The shelves are Plano-O-Grammed for product using a vacuum formed shelf system. The merchandisers were engineered to assemble easily at retail, as they ship KD to save on freight costs. The Nature's Herbs Revolving Floor Displays were created by Ettinger Displays Inc., 63 Oser Avenue, Hauppauge, New York, NY 11788.
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