Nina Ricci Unveils Premier Jour Display Program
The Nina Ricci Premier Jour display program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Nina Ricci’s new women’s fragrance, Premier Jour.
The banner, diptych, and cubes all reinforce a strong brand identity.
This collateral program was designed and manufactured by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Ricola Counter Unit Displays Breath Mints
Ricola is using this counter display to help place its breath mints in convenience stores.
The unit’s tiny footprint was designed for the convenience store checkout counter. The display arrives prepacked in a carton and sets up in seconds for immediate product sales. It helps the retailer introduce this product into the burgeoning breath mint category by capturing the identity of the Ricola brand.
The unit reinforces the brand equity of Ricola and the imagery of the snow capped mountains it owns in the category with strong, crisp graphics. The product’s familiar logo is emblazoned on both sides of the display packaging for maximum merchandising impact.
The display was produced by Taurus Display Corp. of Cherry Hill, NJ.
Display Supports Nivea For Men Shaving Balm Launch
The Nivea For Men Shaving Balm Powerwing/Floorstand provides retailers with a versatile and attractive display vehicle supporting the national launch of Beiersdorf’s Nivea For Men products.
The Shaving Balm Display has been highly effective; spurring both open stock sales as well as repeat business for the Shaving Balm display itself. A production run is scheduled for 2002, which will jointly promote a Nivea for Men Scrub, via an on-pack to the established product, Nivea for Men Shaving Balm.
The display has been successfully placed in most mass drug, supermarket and department stores.
The Nivea For Men Shaving Balm Powerwing/Floorstand display was produced for Beiersdorf, Inc., by Triangle Display Group, a p.o.p. display firm located in Philadelphia, PA.
Personal Care Product Study
Annual consumption of personal care products jumped to 40.5 packages per person in 2000, up from 38.4 packages per person in 1990, with changes in the demographic composition of the U.S. largely responsible for this growth, according to a new study released by Kline & Company, a Little Falls, NJ-based market research and consulting firm.
The study, titled “Demographic Series For The Personal Care Industry,” states that while the U.S. population grew by 13.2% from 1990 to 2000, the unit volume sales of cosmetics and toiletries expanded by 19.3% during the same period. Skin care product usage experienced a 22% increase over 1990 levels to reach 4.8 skin care products per person in 2000. The category was driven by aging baby boomers searching for products that will help them maintain a youthful appearance. Another contributing factor to the growth in this category is the large population of teenagers purchasing skin care products for the first time to address their concerns for oil-free skin and pore size. Another category that registered high consumption growth is hair coloring products. On average, Americans used 70% more hair coloring products per person in 2000 than in 1990. This surge is attributed in part to trend-setting teens entering the user base and aging boomers covering gray hair. Ethnic groups, particularly Hispanics, also fueled the increase.
Chanel Debuts Age Delay Eye Rejuvenation Gel
Chanel has introduced Precision Age Delay Eye Rejuvenation Gel based upon research that skin follows rhythms, which are repeated over a 24-hour period. These rhythms, are key in determining how skin looks. Age Delay Eye Rejuvenation Eye Gel gets rid of dark circles and puffiness that many women are subjected to upon waking in the morning.
P&G’s TermaCare Treats Muscle Pain
Procter & Gamble has launched ThermaCare Air Activated HeatWraps, which delivers long-lasting, low-level heat for effective pain relief for sore muscles. ThermaCare are ultra-thin, flexible wraps and patches that deliver consistent, therapeutic heat for eight hours to provide powerful pain relief, plus deep muscle relaxation. Each ThermaCare HeatWrap stays securely in place during activity.
Unilever Prestige Unveils Vera Wang Fragrance
Unilever Prestige, a division of Unilever Cosmetics International has launched Vera Wang, the first fragrance developed under a licensing agreement with Vera Wang Ltd. Said Vera Wang, the renowned designer of bridal and eveningwear, “As with everything I create, my fragrance is modern, sensual and feminine.”
Matrix Debuts Two New Hair Styling Tools
Matrix Essentials has introduced two hair styling products, which can be used to create today’s daring looks. New Vavoom Morph Cream Wax lets hair “morph” into many looks so women can experiment with one trendy style after another. New Vavoom Beam Shine Gloss is a gel polish that creates a seamless shine or it glides on ends to add soft definition.
SHOPPERS DERMASKIN KIOSK. The unit promotes a skin care line using a new technology, Video Micropore. The monitor shows a magnified view of the consumers’ skin for the salesperson determining treatment. The unit is placed on the retailer’s floor and the monitor is dropped into the existing space provided. All products are on view on lighted shelves. The Microscope completes the analysis on site. Created by CDA Industries, 1055 Squires Beach Rd., Pickering Ontario L1W 4A6 Canada.
PERFECTA PRODUCTS MINI-WING. The display is ready to sell, packed with 12 units. The “Gravity Feed” mechanism merchandises both tube and boxed product at the same time, a structural design challenge. The small, compact side wing design works well in the chain drug channel where space is at a premium. Created by Meridian Display & Merchandising, 162 York Avenue E., St. Paul, MN 55117.
BCBG ON-COUNTER MERCHANDISER. This display was created for the launch of the BCBGirls four fragrances. The injection molded frosted acrylic display was designed to match the material of the fragrance bottle and to bring out the soft, feminine colors of each scent. A visual holder and screened-on logo helped to establish brand identity and awareness. Created by the Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
BDF Q10 PLUS PDQ FOR WAL-MART. This display is part of a 2002 re-launch of Q10 with “Biotin.” The initial order quantity of 5,500 indicates that Wal-Mart will be featuring more than one of these displays per store, an indication of its projected reception in the marketplace. The unit efficiently features four re-formulated Q10 products. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
M.A.C. PERVERTED PEARL WINDOW DISPLAY. This unit was designed to create an impactful, multi-dimensional window display. The goal was to create consumer awareness of the season color story by using large vacuum formed pearls mounted on a four-color ryno board. Created by the Royal Promotion Group, 119 West 57th Street, New York, New York 10019.
La Prairie, USA Swiss Cellular De-Agers Display
This display was designed to communicate the brand image and anti-aging selling strategy. It offers visual impact, targets a unique consumer, is interactive and consumer friendly and is a selling associate too. It attracts consumer attention without overwhelming the counter space. It helps a client identify her skin care concerns, offers a solution and offers a sample while being functional enough to house testers and offer a focused selling approach. The “talking” display uses copy placed on the front panel to help the client understand the product. The front of the display has 6 drawers that relate to the 6 solutions. Each drawer has a photo and product identifier and houses the packet samples. The Swiss Cellular De-Agers Display was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg #2, Baldwin, NY 11510.
Vera Wang Tester Display
The Vera Wang Tester Display was created for the launch of the bridal designer’s first fragrance collection. The fragrance and body products are staged on a diamond shaped multi-tiered injection molded base that is reminiscent of a dressing room. A removable frost acrylic logo and visual panel helped build brand awareness and allowed for versatility in displaying and updating. The Vera Wang Tester Display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Novartis Gravity Feed Dispenser
The Novartis 3-sided wire gravity feed display merchandises its Maalox and Ex-lax bottle products. The inline display promotes a variety of three flavors and features POS sign graphics to drive promotional sales. The top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units. The displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections. The Novartis Gravity Feed Dispenser was created by T.M. Shea Products, 984 Livernois Road, Troy, MI 48083.
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