Kenneth Cole Testers Launch Fragrances
These Kenneth Cole tester displays were designed to glorify the designers new men’s and women’s fragrance lines.
Each display is finished with the color and texture of the products’ packaging to reinforce the brand’s image. The displays are fabricated in metal.
These displays were designed and manufactured for Kenneth Cole by The Royal Promotion Group, a New York City based point-of-purchase display firm.
Revlon Display Launches Artificial Nails
Revlon has launched a line of Artificial Nails based on exclusive Revlon technology, which offers easy, quick fashionable artificial nails. Revlon’s three easy-to-use acrylic kits feature the latest salon innovations for flawless results at home.
This Revlon Artificial Nails display is offering the kits which can provide multiple salon looks - in less time than it takes to get to a salon.
The kits are all-inclusive to accomplish a finished set of nails in 30 minutes. Included are natural tips, French tips and clear tips.
Coty Featuring Adidas Adrenaline Display
Coty Adidas launched its new fragrance line, Adrenaline, using this counter display which was part of a Mass Counter System.
The counter units created a high end prestige look at mass retailers. They reinforced brand graphics and were popular with retailers because they were easy to assemble and space efficient.
The units enabled consumers to test the products. The units feature a clear base with silver creating a floating effect while architectural shapes and display curves reinforced the brand imagery.
Coty was pleased with the program because common tools were used to reduce costs as well as produce alternate approaches. The high impact display were produced at a cost comparable to inexpensive vacuum form displays.
This Coty Adidas Adrenaline Display was created by Diam International, a point-of-purchase display firm based in Woodside, NY.
Sephora Features English Ideas Display
This end cap display for English Ideas has made its debut in Sephora’s beauty retail stores.
The end cap promotes customer interaction with two adjustable makeup mirrors, common beauty Q & As and Before & After photography.
Pull out tabs were created of beauty facts with English Ideas beauty products as featured answers. The display meets the tight space constraints presented by Sephora while also providing product testing, product display and product storage.
Pratt Group West, the West Coast arm of Pratt Corp., Indianapolis, IN, created the end cap.
‘Cocoon Boom’ Spurs Housewares Sales
American consumers cite a desire for healthy eating yet they have not abandoned their craving for some of life’s unhealthy indulgences, according to the International Housewares Association. And while casual living continues to be the predominant theme for home entertaining, formal dining is on the rise.
These conflicting lifestyle trends combined with an uncertain economy plus the threat of war with Iraq may drive many Americans to continue insulating themselves within their home cocoons. This bodes well for the housewares industry as consumers search for items such as candles, photo albums and dinnerware that enable them to develop a better sense of family and community.
“Products that encourage family togetherness, promote quality family time, support family traditions and enable people to connect will do well this year,”said A.J. Riedel, Editor of IHA’s MarketWatch newsletter. She said categories such as tabletop and dinnerware, candles and fireplace/hearth products, board games and entertainment products, popcorn poppers, photo albums, and comfort foods, should be strong in 2003.
Celine Dion Parfums Are Launched
Coty Beauty and Celine Dion, have announced the launch of Celine Dion Parfums, a collection of eau de toilette, body lotion and shower gels. “Celine Dion has an immediate emotional connection with consumers,” said Eric Thoreux, President, Coty Beauty.
Celine Dion Parfums will be launched in bridge department stores such as JC Penney, Sears and Kohl’s, as well as in specialty retailers.
Swiffer Dusters Launched
Procter & Gamble has introduced Swiffer Dusters, hand-held disposable dusters in a fluffy form to quickly capture dirt and dust. Swiffer Dusters are designed for hard-to-reach areas, and for large items such as tables and blinds. “Swiffer Dusters are the latest innovation in the Swiffer family of products,” said Maurice Coffey, Swiffer Brand Manager.
Colgate Announces Simply White Night
Colgate-Palmolive is launching Colgate Simply White Night, which consumers brush-on at night. There is no need to brush or rinse anything off in the morning because there is no residue left on the teeth.
“Simply White is an opportunity for enormous growth as penetration in the at-home whitening category is low. With Simply White Night, Colgate will reach more consumers who are looking for an easy way to whiten their teeth at home,” said Suzan Harrison, V.P,. U.S. Oral Care.
KENNETH COLE TESTER DISPLAYS, These displays were designed to glorify the new men and women's fragrance lines. Each display is finished with the color and texture of the products' packaging and reinforces the brand's image. The displays are fabricated in metal. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
M.A.C. SNOWGIRL WINDOW DISPLAY AND PROPS. This program was created to create an impactful holiday window environment. The display includes a 6 foot illuminated cylinder silk screened with the brand's holiday images and a dyecut stand alone images which adds dimension and animation. Created by The Royal Promotion Group, 119 West 57th Street, 9th Floor, New York, NY 10019.
NORELCO QUADRA COSTCO PALLET DISPLAY & RISER. This display was designed specifically for Costco. The Acrylic riser is shipped to Costco within the main graphic panel saving on any additional shipping. The riser also features the Quadra razor itself which is attached to the front where the consumer can interact with it. Created by Triangle Display Group/Div. Menasha Packaging Co., LLC, 601 E. Erie Avenue, Philadelphia, PA 19134
Nautica Competition Tester Display
This display was created for the launch of Nautica's new Men's Fragrance, Competition. The display is constructed from injection molded and metal fabricated parts. An embossed logo and rubber platform adds great dimension to the base. The display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
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