Nivea Transforms Store Aisle Into Salon
This Nivea Beauty Line Special Event Display helps transform a hypermarket aisle into an instant beauty salon.
The unit consists of a modular set of displays including a demo table for make-up with a large, lighted mirror; seats for the customers; a large carpet; a cosmetic counter and four towers filled with the new product lines joined by lighted arches.
These Nivea Beauty Line displays have achieved great success in a number of hypermarkets throughout France, who are increasingly offering this type of service to their customers to compete with hard discounters.
The Nivea Beauty Line Special Event Display was produced by Weillrobert, a point-of-purchase display firm located in Paris, France,.
Clarins Introduces New In-Store Shops
Clarins has created new in-store environments, which completely change the consumer’s perception of this newly updated modern brand.
Additional shops will be rolling out in the next few months.
This shop-in-shop was designed and manufactured for Clarins by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Hawaiian Tropic Displays Launch Faces Sunblock
Hawaiian Tropic is supporting the launch of Oil Free Faces Sunblock Lotion with exciting sidekick and counter displays that portray an upscale cosmetic look to the facial consumer.
The new Oil Free Faces Sunblock Lotion, SPF 30 contains vitamins A, C and E and helps reduce the signs of photo-aging. It is oil free, fragrance free and perfect for daily use under make-up. The package portrays an upscale look with an insert mirror in the front of the bottle along with an elegant cosmetic pump.
The counter option features a matte finish vacuum form tray and offers 12 pieces. The sidekick houses the same vacuum form tray and offers both a 12-piece and 24-piece option. The displays incorporate a brochure holder.
The displays were designed and produced by CFB Display Group, located in Orlando, Florida.
Elizabeth Arden Features Fragrance Tester
Elizabeth Arden is using this display to help shoppers test its fragrances.
The display can be used to promote a single fragrance, or multiple units can be used to test different fragrances on a revolving base.
A clean simple shape with sweeping curves centers consumer attention on the fragrance product.
The graphic inserts and product tiles allowed the Elizabeth Arden Fragrance Display to be updated at the counter.
This display was created for Elizabeth Arden by Nikles Design Corp., a Baldwin, NY-based p.o.p. display firm.
Stackable Trays Merchandise Claritin In Club Stores
These stackable trays were developed to promote Claritin in the club store environment after this widely prescribed allergy product received approval to be sold over-the-counter (OTC).
The display graphics were developed in conjunction with the package design to insure a synergy between product and display. The litho mounted corrugate trays are designed to stack one on top of the other, which works well in Club Store environments. The Unit is shipped assembled and pre-packed and the product is easily accessible. The graphic presentation provides the consumer with a direct link to the previously available Rx packaging.
Claritin’s Stackable Club Store Trays were produced by Mechtronics, a point-of-purchase display company located in White Plains, NY.
Matrix Features Interactive Shelf System
Matrix wanted an interactive merchandising system that organized product and engaged consumers to self-educate in an environment where sales help is not always available.
The system utilized a series of flaps to identify each product segment, and when lifted, describe and show each product with copy that helps them select the right products for their needs. The shelf system has the flexibility to adapt to any shelf configuration and can work with existing Matrix units. It is manufactured from poycarbonate, styrolux and metal.
The Matrix Interactive Shelf System was produced by Diam International a point-of-purchase display firm headquartered in Woodside, NY.
American Crew Modular Pomade Dispenser
American Crew Inc., is using this modular pomade dispenser for several of its salon brands.
Each Gravity Feed Dispenser is injection molded in two parts. A frosted front identifies the product while the colored back designates the brand.
All the dispensers lock together to form multiple configurations allowing flexibility for placement.
These modular pomade dispenser displays, featured in salons around the nation, were created for American Crew by The Display Link, Inc., a Babylon, NY-based point-of-purchase display firm.
RadioShack Conducts Womens Heart Disease Awareness Tour
LifeWise, RadioShack’s brand of health and wellness products, is sponsoring The Heart Truth Road Show, which will bring heart health information to women across the U.S.
“The LifeWise brand is supporting The Heart Truth Road Show because it mirrors our vision of providing Americans with actionable guidance to reduce or eliminate one of life's beatable foes,” said Christine Pendarvis, V.P, Merchandising for RadioShack Corp.
In each of the cities of The Heart Truth Road Show, visitors can stop by the LifeWise Pledge Kiosk to receive information about the LifeWise Truth Pledge, take an interactive risk assessment test and complete an exercise personality profile. The LifeWise Heart Truth Pledge encourages participants to make a small change every month to minimize risks for heart disease. RadioShack’s new LifeWise brand includes fitness products such as a heart rate monitor and electronic body fat analyzer.
Revlon Ties-In To ‘Havana Nights’ Film
Revlon has launched an integrated marketing program to promote the Company’s partnership with the Lions Gate Films release of “Dirty Dancing: Havana Nights.” The campaign launching the Dirty Dancing: Havana Nights, Color Collection by Revlon features media advertising, point-of-sale merchandising, and licensed product.
Stephanie Klein Peponis, Chief Marketing Officer for Revlon, said, “Each function within the company worked together to deliver an exciting 360-degree brand experience from product development to retail execution.”
The Revlon Dirty Dancing: Havana Nights Color Collection reflects the bold and sexy attitude of the Revlon brand. Point-of-sale merchandising for the Collection will echo the look and attitude of the advertising utilizing the movie tagline, “Break the Rules, Find Your Freedom, Live Your Life.” The film stars are featured on the display riser in a dance sequence.
Gillette Launches M3Power Shaving System
Gillette has announced M3Power, a powered wet shaving system for men that combines new blade and razor technologies. Peter Hoffman, President, Blades and Razors, said, “Building on the success of the MACH3 franchise, we expect this new system to fuel the blade and razor category, in the same way that MACH3Turbo has driven growth the past two years.”
Goody’s Sponsors Fast Relief Zone At NASCAR
GlaxoSmithKline Consumer Healthcare, maker of Goody’s Headache Powder, the “Official Pain Reliever of NASCAR,” is sponsoring the Goody’s Fast Relief Zone at race tracks on the NASCAR circuit Darren Singer, V.P., Marketing for GlaxoSmithKline, said, “NASCAR is a perfect fit for Goody’s, a brand that is all about speed.”
The Goody’s Fast Relief Zone will feature games where fans can win a chance to drive at the Richard Petty Driving Experience. Richard Petty, the brand spokesperson, will appear in ads and on in-store materials.
Prilosec Mobile Tour Will Help Drive Sales Of New OTC Heartburn Medication
Procter & Gamble is conducting a promotional sampling tour for the launch of Prilosec OTC, a non-prescription frequent heartburn medication.
A highly customized Fleetwood RV painted “Prilosec” purple will be prominently featured in a number of P&G marketing initiatives over the next year including television, print and web advertising as well as a mobile marketing tour for the new medication.
Healthnotes Debuts EasyAnswers Kiosk
Clemens Family Markets is the first store chain to roll out the new Healthnotes EasyAnswers Touchscreen kiosk offering shoppers an interactive, up-to-date resource on health, food, nutrition and lifestyle.
“We are excited to offer Healthnotes in-store because it's a win-win situation,” said Jack Clemens, President and CEO for Clemens Family Markets. “The kiosks serve as reliable self-service resources that enhance the shopping experience for our customers, while also encouraging shoppers to buy more products, improving our bottom line.”
For more information, contact Healthnotes Inc., (Tel) 503-234-4092, (Web) www.healthnotes.com.
The Royal Promotion Group, New York City, will be showing a section of this M.A.C Open Sell Wall which merchandises M.A.C. Cosmetics full cosmetic and skin care line in Nordstrom stores. The ultra modern, streamlined drawer design features innovations including the capacity to hold approximately 800 testable products and more than 7,500 SKU's of salable product per wall. The design speaks to the consumer with a "wall of color" approach. The entire lines of testers are displayed in front of the consumer with back stock in individual drawers that simply pull off the wall behind each tester. To learn more about this display contact Bruce Teitlebaum at Global Shop, Booth 2835; or call 2l2-246-3780.
ELIZABETH ARDEN Wal-Mart Mixed Gift Set Pallet Display. The pallet was required to meet Wal-Mart's new pallet display specs, dimensional requirements and price signage which creates a consistent sight line for aisle displays. No assembly is required. Every shelf is plan-o-grammed and assorted according to forecasted sales. Shelves are laid-out according to brand. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
ELIZABETH ARDEN SKINCARE MASTER TESTER. This display provides flexible and updateable planogram architecture while reducing costs associated with these features. The display features a modular tile system that does not require injection molded tooling. The display helped to reintroduce and reinvent the Elizabeth Arden Skincare Line at retail. Created by Mechtronics, 1 New King Street, White Plains, NY 10604.
Benefit Cosmetics Full Line Tester Displays
This full line tester display system resulted in Benefit introducing its revamped line as a serious contender in the cosmetic category. Utilizing real wood veneer adhered to curved injection-molded parts provided them with a contemporary look and a durable long-lasting system. All templates are easy to clean and update which helps to keep the line looking fresh and new. Benefit took the leap from a small "indie" appearance to a major player in this category. The Benefit Full Line Tester Display was designed and manufactured by The Royal Promotion Group, ll9 West 57th Street, New York, NY l00l9.
Tom's of Maine Natural Care Center Endcap
The Natural Care Center is a permanent off-shelf merchandiser designed for placement in key health food stores. It displays the full line and can easily be converted to merchandise trial sizes and category-specific products with modular trays. The merchandiser offers an efficient footprint and assembles easily and quickly. It is easy to restock with spring fed trays for full size product and bins for trial sizes. It offers a simple and versatile category management solution. An information panel on every tray communicates to the consumer as education is extremely important for these products. Brochures fit into shelves and information modules enhance educational points. The Tom's of Maine Natural Care Center Endcap was created by Diam International, 26-45 Brooklyn Queens Expressway, West, Woodside, NY ll377.
Elizabeth Arden Lipstick Counter Tester
This display provides a permanent display aesthetic while maintaining the flexibility associated with temporary programs. The unit can be minimally updated or completely revised via the replacement of product tiles. Updates can be executed at the store level without the use of tools. The graphic can be easily replaced to accommodate new promotions. The display arrives at the store assembled with only the riser needed to be slotted into place. It presents close to forty pieces of product in a small l6" by 9" footprint. The open sell design and the use of live product encouraged trial and purchase. The oversized graphic of Catherine Zeta Jones created a lot of attention. The Elizabeth Arden Lipstick Counter Tester was created by Mechtronics, l New King Street, White Plains, NY l0604.
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