‘Healthy Heart’ Screenings Conducted At Wal-Mart Stores & Sams Club
Wal-Mart stores and Sam’s Club pharmacies nationwide recently hosted a Healthy Heart event to raise awareness about heart disease. Consumers were offered cholesterol and blood pressure screenings at no charge, samples of heart-healthy products, and educational information in an effort to help shoppers identify, manage and reduce the risk factors for heart disease.
Bayer Healthcare, maker of Bayer Aspirin and One-A-Day multivitamins and Novartis, the maker of Benefiber and BP Success Zone, were the sponsors of the Healthy Heart event.
Quest To Remain Forever Young Driving Growth In Cosmeceuticals Market
The U.S. market for cosmeceutical products is valued at $12.4 billion and may surpass $16 billion by 2010, according to “Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market,” report published by Packaged Facts.
Skincare products dominate the market and controlled 52% of retail sales or $6.4 billion in 2004. Growth in this category, and the cosmeceuticals market overall, is being driven by U.S. consumers who are determined to defy the signs of aging. Increasingly, consumers are purchasing products ranging from standard wrinkle creams to home microdermabrasion kits and Pitera-rich facial treatments that retail at over $140 and $300, respectively.
“If a marketer thinks that cosmeceutical and anti-aging products are just for the aging Boomer, they should think again,” said Don Montuori, Acquisitions Editor for Packaged Facts. “These products, particularly the ‘pop-prestige variety, are surprisingly popular among young adults, the people one would imagine would have the least use for them.”
Mainstream Marketers Entering Professional Skin Care Category
The market for professional skin care products, sold primarily through spas and salons or dermatologists, has been booming. But a blitz of competitive mainstream products that mimic these professional ones has increased retail distribution, substantially expanding the overall market. Sales by traditional brands such as Olay, Neutrogena, and Clinique grew to $285 million in 2004, according to the U.S. Professional Skin Care Products market study published by Kline & Co.
“Mainstream marketers have entered this market to capitalize on the anti-aging/makeover craze,” said Carrie Bonner, Industry Manager for Kline. “They can afford to position their products as alternatives to dermatological procedures and to clinical brands.”
Kline reports that traditional retail venues represent the quickest growing sales channel for professional skin care products, expanding by 16% in 2004. This channel has surpassed medical care providers as the second-leading sales channel, behind spas and salons.
Menasha Display Group, Philadelphia, PA, will be showing this Nivea Soft National 15" PDQ display which features the product in both jars and tubes and was used for a national rollout. The15" pdq tray format is consumer and retailer friendly. It takes up a minimum amount of shelf space as well as headspace as there is no need for a stand-up riser card. All of the necessary product information is contained on the angled back bumper behind the product which also contains a product brochure. The display features a unique tester feature which is attached to the floor of the tray and encased in a corrugated shell. To learn more about this display, contact James Onderak at Global Shop, Booth 5431;,or call 215-426-7110.
Parfums de Coeur BOD Man Body Spray Floorstand, This display features a new line of BOD Body sprays, a line extension to the successful cologne assortments. The unit offers secondary placement off the shelf increasing product exposure. The unit is economical, simple to erect in-store while also being space efficient. Created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
Elizabeth Arden Red Door Salon Master Tester Unit. This display provides a flexible and updateable planogram architecture while reducing the costs associated with these features. The Salon Color Master Tester was designed to create an inviting and interactive shopping experience for consumers. The display creates and promotes an open sell presentation with categories created to reflect consumer buying habits. Created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203
Kroger Supermarkets Health and Beauty Aids Program
Kroger Supermarkets wanted to increase its Health and Beauty Aids Sales. A unique department design was developed, accommodating a combination of stock gondolas with custom modification to create a unique point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Style cash wraps and freestanding promotional towers create an inviting environment for supermarket shoppers. The results of this program have been tremendous. The Kroger Supermarket Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Britney Spears Curious Duty Free Floorstand
This display was designed to leverage the selling power of Britney Spears to introduce the fragrance "Curious". The unit was decorated with oversized graphic panels featuring Britney beauty shots. The header features a graphic area for the primary packaging itself. The product was introduced using a "trickle down" launch, starting with Duty Free, then Department Stores and eventually Mass Merchandisers. The Britney Spears Curious Duty Free Floorstand was created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203.
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