Silver Rain Tester Display Features Raindrop Pattern
La Prairie wanted a unique tester display to help launch the Silver Rain fragrance.
The solution required the development of a 3-D raindrop pattern to be applied to the mirror surface of the display.
The result was an incredibly lifelike raindrop. The raindrops were used for a series of grouped and individual product displays.
Nikles Design Corp., a Baldwin, NY-based display manufacturer, was responsible for the Silver Rain tester display design, engineering, prototype, production, CNC cutting, silk screening, raindrop application, plastic fabrication, final assembly and packaging.
Revlon Vital Radiance Endcap Featured In Rite Aid
Revlon wanted to feature its new Vital Radiance line in a minimum amount of space while supporting maximum inventories and informative graphics.
An endcap was created using a unique metal skeleton construction supporting an injection molded modular hook system with graphic header and side panels mirroring the Revlon wall presentation. An open metal frame construction reduces fixture weight materials and costs yet supports large, heavy inventory quantities within a small space. An extruded header and side graphics panels provide product descriptions and ties into the main Revlon wall presentation.
The Revlon Vital Radiance Endcap was created by Retail Solution Center, Freeport, NY-based p.o.p. firm.
Urban Decay Display Conveys Trendy Appeal
Urban Decay, a trendy cosmetics company, wanted a display that would convey its bold brand message. This modern appeal is what Urban Decay communicates through its metallic packaging and purple diamond plate signature.
Urban Decay contacted Ledan, Inc., a Mineola, NY-based display firm, which utilized an innovative new acrylic sheet, the Sterling Collection of ACRYLITE,® from CYRO Industries, which offers the look of metal in the form of a lightweight plastic. The diamond pattern matches Urban Decay's signature. The signage at the top of the display and the side paneling was screen-printed a purple hue for an eye-catching finish.
Seki Edge Displays Stainless Steel Grooming Tools
This high visual impact floor display was created for Jatai International, a national distributor for Seki Edge.
From the creators of the Samurai sword in the mountains of Seki, Japan, Seki Edge combines centuries-old craftsmanship with modern technology to create the world's finest stainless steel beauty and grooming tools.
The permanent, rotating display is space-efficient and easily shoppable from all sides.The Display graphics complement the brand packaging for a clean, contemporary look.
This Seki Edge floor display was designed and produced for Jatai by PDG Concept Displays, located in Gardena, CA.
TRIMSPA Displays Promote Expanded Product Line
TRIMSPA is using p.o.p displays to promote its expanded product line, TRIMSPA Ultra and TRIMSPA Energy.
Display graphics feature TRIMSPA spokesperson, Anna Nicole, and informs consumers on how to enter TRIMSPA's 12-week Challenge contest.
TRIMSPA now offers consumers a variety of dietary supplement formulas to cater to different personal needs. Ultra is based primarily on appetite suppression and insulin moderation, and also contains an ingredient that promotes fat oxidation. For those on the go, TRIMSPA has created its Energy formula, which is designed to suppress the appetite while boosting energy levels in the body.
Parfums de Coeur Features Pallet Display
Parfums de Coeur used this pallet display to merchandise a wide assortment of Men’s and Women’s fragrances and body sprays in gift set packages.
The Men’s products are featured on the sides with ‘Bod-Man’ graphics and red shelves, while the Women’s items fill the sides with “Body Fantasies” graphics and green shelves.
The “Bod-Man” corner is five colors, litho-lam, while all other components are direct print flexo. The shelves fold back onto themselves and are pre-glued for strength.
The display ships completely pre-packed, with header installed.
This display was created by Menasha Display Group, Philadelphia, PA.
First Automated Convenience Store, Shop24, Opens In U.S.
All Seasons Services, a leading provider of dining, vending and office refreshment services with headquarters in Canton, MA, unveiled its first Shop24 automated convenience store unit in the U.S. recently at the State University of New York at Morrisville.
Shop24 offers 24-hour access to as many as 200 items, including anything from milk to a six-pack of soda, batteries, iPod download cards, and health and beauty aids, in a freestanding, self-service, outdoor kiosk.
Consumers are able to create a “Shopping List” and purchase products either with cash, ATM or credit and debit cards by entering the product code on an interactive screen. A robotic arm collects the product and delivers it to the ‘take-out’ gate all within 20 seconds.
Mark Bruno, President of All Seasons Services, said, “Shop24 provides a service-driven and exciting ‘self retail’ solution where you can purchase leading brands, 24 hours a day, seven days a week.” Machine activity will be monitored in real-time from a remote location utilizing proprietary technology.
Battelle Predicts Consumer Value Zones
Battelle has identified three Future Consumer Value Zones zones that will have resonance for American consumers through the year 2015: Sustainable wellness; Infotainment; and Personalized energy.
Sustainable wellness is more than health care. It involves sickness prevention as well as disease cures. In the future, we may see a new generation of home medical diagnostic products, genetically engineered organs for transplants, skin replacements, vaccinations for a broad spectrum of diseases and nutritional regimens tailored for individual requirements.
Infotainment is the value zone created by the convergence of information technologies with telecommunications and digital entertainment. In time, we will be able to access the Internet and databases from around the world through our PCs and computer programs, as well as entertainment programs, through real time consumer demand. The market size for infotainment today may already be as high as $900 billion in the U.S. Over the next 20 years, this market could double or even triple.
The third consumer zone is Personalized Energy. Consumers need to have reliable, and mobile power for the electronics of wellness and infotainment. The current market in the U.S. is roughly $600 billion and rising rapidly.
Olay Debuts Ribbons Body Wash
Procter & Gamble has introduced the Olay Ribbons Body Wash line, featuring a patented dual-stream ‘ribbon’ technology, which moisturizes, cleanses and protects skin from future dryness.
The line includes OlayBody Wash plus Lotion Ribbons, OlayBody Wash plus Creme Ribbons, and OlayBody Wash plus Body Butter Ribbons.
Mary Johnson, Olay Scientist, said, “Dual-stream ‘ribbon’ technology allows Ribbons Body Wash to wrap skin in more moisturizers than any competitive body wash and stop dry skin before it starts.”
Ledan, Inc. offers seating for the retail environment. The seats feature stain resistant Majilite fabric. Ledan has produced seats for companies such as Estee Lauder and Saks Fifth Avenue. For more information on custom retail seating, contact Ledan, Inc., 77 Jericho Turnpike, Mineola, NY 11501; (Tel) 516-747-5300, (Web) www.ledan.com.
The Royal Promotion Group, New York City, will be showing its merchandising program for a major women's fragrance introduced this fall.
The Royal Promotion Group teamed up with Calvin Klein to design and manufacture an extensive worldwide display and merchandising program for Euphoria their new women's fragrance. Royal utilized its global production resources in Europe, Asia and domestically to lower cost, increase efficiency, create consistency and reduce lead time to market. From counter displays to European perfumery window displays to travel retail displays, the program covers all display needs and venues. The design and execution helped Euphoria to establish itself as a leader in the fragrance market, globally. To learn more about this program designed and manufactured by The Royal Promotion Group, contact Bruce Teitelbaum at Global Shop, Booth 4628; or call 212-246-780.
Menasha Display Group, Philadelphia, PA, will be showing the Today Sponge Powerwing, which brings back the Sponge, a non-hormonal form of birth control after an ll year Hiatus. The display features a huge billboard with soft graphic hues to attract the 18 - 35 big spending market segment. The power wing was strategically designed with 3 machine glue joins to accelerate speed to market because of the tight and difficult lead time. To learn more about the display, contact James Onderak at Global Shop, Booth 11626; or call 800-232-0473.
Chanel Precision Skincare GTS. The Chanel unit is innovative in its design and flexibility. Flexibility is achieved through the use of templates. Updates simply require new templates. The modular design enables easy replacement without needing to replace the entire unit. The consumer is drawn to the see-through display with its unexpected steps and dramatic use of clear materials. The entire skin care line can be viewed on one display. Created by Diam International, 555 Tuckahoe Rd., Yonkers, NY 10710.
Wrangler End Cap for Wal-Mart. Capitalizing on the popularity of Wrangler clothing, the display is designed to provide maximum graphic impact apparent from its large size and thematic artwork. The objective is to introduce the new fragrance after shave rather than sell from volume. The unit is 90% "display and only 10% function. The unit is precisely designed to fill the footprint of the gondola as an EndCap at Wal-Mart. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134
Ciba Vision Shadow Box with Dissolve Unit. The marketing objective was to create a dissolve unit that could be used on a table top, hanging on a wall (with or without) the Shadow Box. The dissolve was developed to visually communicate the key product feature (more oxygen). The display needed to capture the interest of consumers and the eye care professional within the small footprint requirements of an opticians office. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Eucerin Redness Launch Counter Display This display creates on-counter space for the full line of Eucerin products. The design included a soothing color pallette and a photo header to illustrate the "cool" feeling of the Eucerin product. Design clues were taken from the Eucerin overall branding and packaging. The display shipped as a near pack. It included pockets for four different Eucerin products as well as a literature pocket. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Sucrets Complete 36 Count Powerwing. Bold graphics define the product tag line "Nothing Stronger, Nothing Better" The graphics duplicates and reinforces the actual product packaging. The modular power wing allows retailers to choose either an l8 ct or 36 ct. The 2 piece design with an automated glue operation, compliments the "speed to market" initiative. The small foot print allows for easy set up. The product was launched right in time for the cough season with a highly orchestrated N.YC. Times Square outdoor jumbotron advertising. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Duane Read Gillette Endcap. This display creates a permanent endcap location that can merchandise a significant volume of the Gillette oral care and shaving products in Duane Read drug stores. The display also had to support future updates of product mix easily and cost effectively. The unit also has to provide maximum accessibility to drive impulse sales. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Goldie Flagship 7 feet Open Sell Table System
Goldie is a new third party cosmetic brand launched exclusively at Bath & Body Works, Displays and fixtures for both flagship and core stores were produced. For the flagships, this 7 feet open sell table system was developed. As the brand called out to core distribution the tower was developed to creatively achieve the same results in a smaller foot print and budget. The display represents the creative version of Goldie and provides testers, stock and product information. The Goldie program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
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