Chanel Introduces Interactive Counter Design
Chanel is introducing a new, high-concept specialty counter design at Saks Fifth Avenue stores in New Orleans, Boston and Columbus. The new counter design will have more of a boutique feel than the open island design.
Fixtures in the installation have been created to appear more like residential furniture than a standard retail environment. All of the chairs, stools and lighting were custom made to reflect Chanel icons. Quilted chairs, crystal lighting, tweed fabrics and other iconic design elements draw the shopper into the world of Chanel. The design creates a hands-on, interactive environment to experience Chanel makeup, skincare and fragrance.
Moving away from traditional counter design, makeup, skincare and fra
grance will all have designated areas within the “store within a store” space. Inspired by the makeup studio in Paris, a high lacquered table inset with tweed upholstered stools displays all Chanel color collections and serves as an interactive product display and application area for clients. The space will also feature a separate vanity area and dressing table for private, makeup artist applications. A separate seated skincare area allows for skincare specialists to diagnose a client’s skincare needs and take them through the range. A fragrance bar features best-selling Chanel fragrances on a sleek, illuminated shelf for another interactive, hands-on experience. There will also be a “luxury library” on one wall that houses the best-selling products that customers can simply grab and purchase. There are also LCD panels that will display current advertising images and movies such as the Nicole Kidman/No 5 campaign.
BIC Soleil Citron Shaver Introduced
BIC is extending the BIC Soleil line with the introduction of the BIC Soleil Citron shaver this spring.
The triple-blade shaver offers consumers the same great shave that they have come to expect from the BIC Soleil brand, and also features a pivot head, citrus scented handle and four modern colors that will appeal to women who enjoy expressing their individual style.
The launch for the new BIC Soleil Citron shaver will be supported with special corrugated displays designed to attract attention and gain premium in-store display space.
This display features all of the Solei shaver varieties -- Soleil, Soleil Twilight, and Soleil Citron. The displays also feature the Bic Comfort 3 Advance men’s shaver.
Hawaiian Tropic Displays New Duo Packs
Hawaiian Tropic has introduced the Duo Pack, offering two complementary products in one simple package.
To drive sales for the Duo Pack, Hawaiian Tropic has developed a 36 piece sidekick display that will showcase all three Duo Pack products including Ozone Sport Sunscreen SPF 45+ with a Zone Guard Spot Protection SPF 65+; Oil Free Sensitive Skin SPF 50+ with a Sensitive Skin Lip Balm SPF 45+; and Instant Island Glow Daily Moisturizer with a Tinted Lip Gloss SPF 15.
The display was created with peg inserts in order to hold up the Duo Packs for the consumer to see and allows easy accessibility. The new, bright orange sidekick includes a header designed to show all three Duo Packs, both together and apart. The header calls out, “2 in 1 Suncare,” to attract consumer attention.
Wal-Mart Introduces Neighborhood Market Design
Wal-Mart has opened its newly designed store in Tulsa, OK based on its Neighborhood Market concept.
The Wal-Mart Neighborhood Market is the Company's youngest store concept, providing consumers the Wal-Mart value in a smaller, “neighborhood” store format that brings grocery, pharmacy and health and beauty together. Wal-Mart plans to open 15 to 20 new Neighborhood Market stores over the next year.
“Our health and beauty department has probably undergone the most dramatic change within the store,” said Pam Kohn, Sr. V.P, Neighborhood Markets. “We want our female customers to feel this is a place in their store created especially for them.”
With concave fixtures, wider aisles and new towers that can display the latest trends in health and beauty, the redesign creates a more personal experience for the shopper, who may need time to study new products and consider their purchase. Signage and product placement work together to help customers better identify selections.
As Wal-Mart continues to bring consumers more healthy choices in food, such as increased selections in organics and produce, the grocery area in the Neighborhood Market now features a new layout that highlights these efforts and
accentuates freshness.
The new bakery has a fresh, “warm” feel next to the new streamlined deli area and fresh produce is placed along vertical fruit baskets. Throughout the store, earth-toned colors with natural woods define each store department to create a “store within a store” feel. Along with the wood trim, photography highlights selections and departments in the store.
NYC Color Endcap Conveys Upscale Look
Del Labs is using this Endcap display to merchandise its NYC Color Line in CVS stores.
This display utilizes MDF and black low pressure laminate for dramatic in store impact along with colorful injection molded 3 dimensional logo letters with interchangeable side and header graphic areas to send the “Beautiful and Smart” message.
The combination of injection molded product pods, pusher trays and hooks allows the product layout to be arranged by classification for shopabilty in the space efficient small footprint unit. Informational graphics and flip up bullnose extrusions communicate the product message. The display conveys an upscale attitude.
This display was created for Del Labs by Retail Solution Center, a Freeport, NY-based p.o.p. display firm.
Stick Scents Displays ‘Reed Diffusers’
Beauty Bureau, a Dallas, TX-based home fragrance company is bringing its Stick Scents to the drug store channel.
Beauty Bureau’s founder, Maryann Mihalopoulos, started her business in 2001 after a trip to Greece where she first experienced reed diffusers.
Stick Scents will feature a selection of six fragrances, at drug stores, mass market stores and at Borders Stores.
Kroger Pharmacies Offer Free Interpretation Service
Three Kroger Pharmacies in Central Ohio have launched the Martti interpretation service from Language Access Network. Martti (My Access Real-Time Trusted Interpreter), which is free to customers, will allow Kroger pharmacies and their non-English speaking customers to connect to live interpreters in over 150 languages including American Sign Language, Japanese, Russian, Somali and Spanish. Pharmacists will be able to provide drug counseling and answer customers' questions about their medications in their preferred language during normal pharmacy hours.
“As one of the nation's largest retail grocers, Kroger is setting the standard in providing high quality interpretation services to their limited English proficient customers,” said Michael Guirlinger, CEO of Language Access Network.
New Butterfly Life Fitness Centers More Than A Workout
Butterfly Life is a first-of-its kind 30-minute fitness franchise designed specifically for women to achieve a healthier overall body and mind. With an emphasis on the motivation and psychology behind what it takes to maintain total health, Butterfly Life provides its members with a support network and the tools necessary to help women meet their fitness and/or weight loss goals.
Mark Golob, CEO, said “Butterfly Life is the only fitness center with a truly holistic approach to weight loss that inspires women to achieve personal success and inner health and beauty in a completely safe, non-intimidating and non-competitive environment.”
Humana Medicare Shows The Movie Classic, ‘Casablanca’
Humana Medicare is bringing the 1942 classic “Casablanca” to select movie theatres nationwide as part of a campaign to introduce those eligible for Medicare to its Medicare Advantage health plans in an entertaining environment.
The nationwide program, produced in conjunction with National CineMedia’s CineMeetings & Events, takes place in select AMC, Cinemark, Regal Entertainment Group theatres.
“By combining information with classic entertainment in the comfort and convenience of movie theatres, Humana is able to communicate with its customers in a unique and enjoyable way,” said Michael Schonberger, V.P. Sales & Marketing with National CineMedia’s CineMeetings & Events.
Rehability Lifestyle Store Opens
Rehability, Good Shepherd Rehabilitation Network’s new 3,300-square-foot lifestyle store, has opened in Allentown, PA, revolutionizing access to products and services for people with disabilities.
The store is the first of its kind in the country and provides a unique, personalized shopping experience for people with disabilities and their caregivers and family members. Unlike other stores that sell durable medical goods, Rehability is designed to provide an upscale, boutique-like shopping experience for common and hard-to-find products that will help inspire life solutions, adaptation and new options. Rehability provides many products and services for older adults, from a simple reacher to an electronic home monitoring system, which can help them improve their chances of living independently or as they transition back to their homes from a hospital or nursing home stay.
Ethnic Spending On Beauty & Cosmetics Tops $8.4 Billion
Bolstered by ethnic-specific hair, beauty and cosmetic products seeing double digit growth between 2001 and 2006, overall purchase of both ethnic-specific and general-market HBC products by Asians, African Americans and Hispanics are set to top $8.4 billion, according to Packaged Facts.
Ethnic Hair, Beauty and Cosmetic Products in the U.S. pegs the current market for ethnic-specific HBC products at nearly $1.9 billion, a 19% gain over 2001 figures. Yet this is only a portion of what ethnic consumers actually spend on hair relaxers, nail and lip care, make-up, and other HBC products. General-market HBC purchases ring up at about 3.5 times more than ethnic-specific, with this year’s general-market purchases expected to total over $6.5 billion.
Yet the market remains difficult to target. “Ethnic consumers are not just choosing ‘ethnic’ or not,” said Don Montuori, Publisher, Packaged Facts. “They’re also looking at high-end versus value, chemical versus organic, and the latest fad versus ‘urban style.’ Marketers should find that a more holistic approach to product offerings as well as more diverse retail promotional efforts will fare well with this rapidly growing demographic.”
Organic Beauty Products Are A Growing Trend For 2007
2007 is the year for major shifts in beauty, especially organics, according to Patricia Pao, a specialty retail consultant.
The beauty organics market has grown 15-20% in sales each year over the past nine years. Increasingly, beauty products are formulated with ingredients that are food-grade, natural, chemically free, and organically produced. For example, Jurlique, an Australian skin care company, has taken this approach with the goal to grow the “purest skin care on earth” because “your skin eats too.” Von Natur aims to extend vegan living while NOe Cosmetics uses only organic, food-grade ingredients in its formulations. Wal-Mart recently announced it will start selling natural, organic products. “Wal-Mart’s interest in natural and organic personal care is indicative of the shift taking place in the mass industry as a whole,” said Pao.
Glow After Dark By JLo Is Launched
Jennifer Lopez’s new fragrance, Glow After Dark by JLo, epitomizes all things night.
The new fragrance, a sexier side to the Glow By JLo portfolio, is inspired by the possibilities of a “girls night out.” The Glow After Dark by JLo fragrance is part of the Coty Prestige brand portfolio.
Testrite Visual Products has introduced SnapGraphics, an elegant, cost effective system for hanging all types of in-store display graphics and signage. The patented display system features heavy-duty metal universal hanging clips and holds all types of different sign materials. Satin aluminum cases, available in oval or rectangular, provide an attractive, secure method for displaying and protecting grahics. For more information about the SnapGraphics display system, contact Testrite Visual Products, Inc., 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
Multisysteme Exhibit Products, Inc., produces the Ambiance modular light box system for point-of-purchase and exhibit applications. Lightweight, versatile, unique design and unparalleled lighting are the qualities that set the Ambiance light box system apart. A wide range of light box options are available, from the single face panel in a store window to a complete light wall. Double-sided light boxes are also offered. Light panels are custom built on site. For more information, contact Multisysteme Exhibit Products Inc., 1999 Nobel Street, Unit 1, Ste-Julie, Quebec, Canada J3E 1Z7; (Tel) 450-649-1256, (Fax) 450-649-2199, (Web Site) www.multisysteme.com.
Cyclonix, Morgan Hill, CA-based exhibit firm, created this 11,200-sq. ft. exhibit for Varian Medical Systems. Large-format graphics were combined with circular shapes, soft colors and theatrical lighting to reinforce Varian’s Image. Soft fabric drapes led the eye outward from the central header to the corners of the exhibit where specific product displays and demonstrations were located.
John Frieda Mixed Collection PDQ. The John Frieda Mixed Collection pdq features a variety of John Frieda hair care products. Although simple in appearance, the display tray has a multitude of carefully designed product cells that contain the product in an organized fashion The display is comprised completely of E-flute litho-lam corrugated board, printed offset four colors + one pms + UV coating. The display’s appearance is superior to most vacuum formed units, so it stands out in its category.Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Elizabeth Arden Target Perfume Tester. Elizabeth Arden wanted a display that would enable shoppers to sample its fragrance line in Target stores, just as if they were in the cosmetics department of a fine department store. This dipslay showcases 16 Elizabeth Arden fragrances in solid, compact form while stimulating consumer trial and gaining attention on-shelf. The design features compacts containing individual tester pads which sit in a 4-foot-wide black plastic unit. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
L'Oreal ProManicure Display. This display uses a perfectly shaped nail to display color, the first time a major cosmetic company has used this technqiue at mass. Rather than a printed color strip or a small color chip, the surface area of the nail is large enough to give a true color representation. This perfectly manicured nail is aspirational to women and reinforces the salon quality color and application. Created by POP Displays, 555 Tuckahoe Rd, Yonkers NY 10710.
Gillette Fusion Phantom Launch Display. This pallet display is designed with three dramatic 3D vac-form representations of the Fusion Phantom razor, each with a flashing light inside, designed to draw shoppers to the display. This high tech approach sets this pallet display apart from other corrugated pallet displays. The flashing light embedded within the 3D razor evokes the battery power of the razor. The color of the display complements the product packaging.Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607.
Braun 360 Complete Razor Launch Display. This display makes the razor visible so the consumer can "touch" the shaver through the PVC to get and idea of how it will feel. The display prominently features the Braun brand name and highlights the bonus shaver offer. A large die-cut image of the shaver on the pallet’s corners creates a 3D effect. Created by Rand-Whitney Retail, 1 Agrand Street, Worcester, MA 01607.
Befine Endcap Display.This endcap was the launch vehicle for the new Befine skin care brand, with the primary objective being to visually create a sense of the brand as being based on food. The merchandising challenge was for the unit to stand out, yet convey a sense of “natural” within the visually competitive environment of a drug store. The display's tagline, "Is Your Skin Hungry? Treat It To A Feast of 181 Ingredients," stops the consumer as does the initial impression of fresh "greenness." The display is shipped fully assembled, and it has a small footprint. Created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Wal-Mart/Gillette Zig Zag System. Gillette wanted an innovative way to accommodate more product facings in Wal-Mart's razor category. Through the system's design that included pushers to keep the product far forward, Gillette was able to increase product depth from 9 3/4" deep to 15 3/4" deep, dramatically increasing product load in the same amount of space. The display system is also durable, as it is intened to last more than five years. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Fusion End Cap Dress Up Kit. Gillette wanted to provide a kit to retailers as an alternative to a full end cap display to help support the launch of the Gillette Fusion. Inspiration for the overall elliptical form of the display elements comes from the Fusion razor and the ergonomic design of its organizer tray. The displays' side panels incorporate the high tech look and feel of Gillette Fusion. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Merchandising Inventives offers an extensive line of ceiling display solutions. It offers many different mobile kits, including this Triarama Mobile Kit. This 3-sided mobile provides maximum marketing exposure. Plastic formers support 3 panels from 15" to 40" wide. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Rd., Waukegan, IL 60085; www.merchinv.com
Testrite has introduced the Snapgraphics ceiling display system. Snapgraphics features the finest quality U.S. manufactured gripgraphic profiles with and without aluminum casing designed to maximize signage impact. The system is easy to install, and provides secure protection for signs. It has the capacity to hold graphics up to 3/16”. Colors available are black, clear, white and silver. The casing is available in either oval or rectangular shapes. For more information, contact Testrite Visual Products, Inc., 216 South Newman Street, Hackensack, NJ 07601; www.testrite.com.
Beiersdorf Smooth & Pure Sliding Header Powerwing/Floorstand
This patent-pending design features both Smooth Sensations and Pure Moisturizer products in easily accessible product shelves. All visible components of the sidekick are full litho-lam E-flute corrugated, printed offset four colors + Nivea Blue and UV coating. This display is functional either as a floorstand for grocery and mass drug environments, or as a sidekick. It ships pre-packed, always with the optional floorstand base. The sliding header feature is unique. The display interacts with the consumer as the product from the bottom shelf sells out. Once the last bottle is removed, the header automatically "slides" down to reveal the top shelf. It attracts the consumer with high impact graphics, made even more appealing by the oversized header. This Beiersdorf Sliding Header Powerwing/Floorstand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Regis Corp. ‘Sexy Hair Floorstand
Regis Corp. is using this corrugated floor display, featuring sharp, glossy graphics and a wide variety of product choices, to help drive sales of the Sexy Hair product line. This fully assembled Autoshelf ® display enables salon staff to assure proper set-up in seconds. Built-in supports are utilized to withstand heavy product in a small footprint. The patented merchandiser is manufactured using b-flute corrugated with a full litho mount. The Sexy Hair floor display was created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
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