Feb./Mar. 1998
The fragrance packaging is designed to reflect Valeria’s international style and appeal. The custom crafted signature bottle was inspired by a photograph of Valeria who is the international face of Generation Next for Pepsi Cola and the host of MTV’s "Latin House Of Style."
A point-of-sale tester unit showcases the fragrance bottle and reflects the sensuality of the feminine spirit. The fragrance is being marketed in the U.S. by San Telmo, Inc.
Displays for the new fragrance have been created by The Royal Promotion Group of New York City.
Designed for mass merchandise and drug stores, the wall system and floorstand create a powerful, in-store presence, while providing retailers with a flexible category management system that can be easily updated.
The unit’s custom beige color contrasts the full color line of the cosmetics. A tortoise shell header with the hot stamped gold Dark & Lovely logo provides visible elegance to entice the consumer away from the standard bearers and towards the brand proclaimed "The Next Level in Beauty for Women of Color."
The display was created by Thomson-Leeds Company, New York City.
Each Lip Shifter was named to reflect its function. Down Shift tones down color, Night Shift deepens color, Swing Shift adds shimmer, Radical Shift electrifies color, Matte Shift makes a color matte and Shine Shift adds gloss.
The Stick Shift Lip Shifters line is being merchandised in a display unit that features a spinning color wheel showing how each Lip Shifter would change various lipstick shades.
The modular unit allows the consumer to test the product easily and also allows beauty advisors to present modules for easy and concentrated sale.
The five part modular display is injection molded in plastic and hot stamped for decoration. A connector plate on the counter makes placement and assembly easy and attractive.
The Lancome Counter display was created by Shannen Promotions, Inc., a New York City-based p.o.p. display firm.
In this new skin care line, the Seeds Of Youth, the antioxidant proanthocyanidin; grape seed extract; has been combined with vitamins C and E, also antioxidants, into topical solutions intended to reduce signs of aging. When used in combination, the products are designed to provide 24-hour treatment.
The 21-item counter display merchandises the four-product line which includes a Multi Antioxidant Exfoliating Cleanser, Multi Antioxidant Skin Toner, Multi Antioxidant Daytime Moisturizer and Overnight Firming Creme. The display will be featured at health stores, supermarket and drug chains and mass merchandisers.
The versatile corrugated display consisting of a power wing and an optional floor stand base, launched the new product.
Used alone, the power wing can be positioned at the end of an aisle. With the base added, the display becomes a freestanding floor stand. This flexibility assures products attention in a wide range of retail space situations.
The displays have been successfully distributed to health supplement specialty stores, food stores, mass merchants and chain drug stores nationwide.
The Evolve display was created by Display Technologies, a College Point, New York-based p.o.p. display firm.
This curved-back, free-standing unit, was designed for a Promotion-of-the month campaign. It features steel tubing, sheet metal, wire fencing and laminated particle board. A disposable, corrugated base cover was developed for use during holidays to allow for more product display space.
This Hair Care display was created by FHc, Chicago, Illinois.
Four displays are available, including a permanent side wing, permanent 2-sided display, permanent 3-sided display and endcap display, which offer flexibility to accommodate varying store sizes and product movement. Corrugated display support is also offered.
"The Rx Benefit Card is an affordable medical benefit that has never before been available in a retail environment," said George Boyer, 7-Eleven Product Manager."We’re convinced a great many of our customers, even some who have insurance coverage, will benefit from it."
The Real Shiny Hair system is comprised of a shampoo, conditioner, spritzer and glossing spray. In response to the straight hair rage, Freeman has developed the Super Straight Hair system. The Big Thick Hair Line is for those suffering from environmentally-imposed hair conditions.
"The synergy between Bartles & Jaymes Coolers and Hawaiian Tropic Suncare products is remarkable, from the consumer profile down to retail point-of-sale material,” said Matt Sinclair, National Director, Sales Promotions for Bartles & Jaymes Coolers, a product of E. & J. Gallo Winery."
In the "Great Taste, Great Tan" promotion, consumers nationwide will be offered a $1.00 in-store redeemable coupon to purchase any 3 oz. or larger Hawaiian Tropic suncare product, Be Sun Smart! suncare tips, and a $100 discount on the price of a trip to Hawaii from Haddon Holidays. The offers will appear on inserts in more than 3 million four-packs of Bartles & Jaymes Coolers.
Point-of-sale items will include a life-size stand-up of a finalist of the 1997 Miss Hawaiian Tropic United States pageant, a mass display featuring a tropical beach bar and a “Wiki Wiki Tiki Hut” Hawaiian Tropic product display.
"While it may not happen every day, nicks tend to happen at the worst times, before a big event, or when you’re in a hurry," said Ron Sinclair, Product Manager for Schick Protector, a division of Warner-Lambert Company. "Fortunately, Schick Protector, with its innovations and style, will provide the safe, smooth shave men are looking for to look their best every day."
Equipped with Microfine Safety Wires that are wrapped around two ultra sharp blades, this unique, patented wire wrap technology helps protect the skin from nicks, cuts and irritations while maintaining a close, smooth shave. The Protector’s high-tech design features a rubberized handle that is ergonomically designed to fit perfectly in a man’s hand.
Snyder’s launch of the primary care physician-based Active Health WallBoard program will be sponsored by leading pharmaceutical and packaged-goods companies, including Boehringer Ingelheim, Pfizer, Schering-Plough Pharmaceuticals and SmithKline Beecham. Daniel Snyder, Chairman and Chief Executive Officer of Snyder commented, “The Active Health program further expands our reach into the primary care location, the largest universe of physician offices, and represents a substantial broadening of our leadership in targeted, direct-to-patient marketing. Together with the acquisitions this year of MMD, PharmFlex and Gem Communications, our comprehensive medical WallBoard programs, position Snyder as a leader in the medical marketing value chain for our Fortune 500 pharmaceutical and packaged-goods partners.”
"The BeZI Beauty Source was inspired by the innovative concept, The Cosmetic Garden, from our parent Shiseido Company," said Judy Carlo, V.P., BeZI Marketing. "This very successful location demonstrates the power of client trial, elegant merchandising and beauty information to build a large and loyal consumer base."
The BeZI Beauty Source computer is a focal point as you enter the high-tech, yet luxurious salon. There are three interactive units with glass separations to offer the client privacy. As the program begins, the client will be asked questions concerning lifestyle, hair type and specific hair needs. A specific hair care regimen will then be prescribed for each client from three exclusive lines: ISO, Bain de Terre, and Senscience. The computer will recommend products on an immediate print-out that the client can take to their stylist or to the BeZI Beauty Bar for “hands on” trial with sterilized brushes and tools to experiment with the various styling products. There are also optional hairstyle selections that can be printed out to take to a stylist.