Modular Display Houses Almay Lipcolor & Makeup
Almay Cosmetics, a division of Revlon, is using this modular unit to merchandise Almay lipcolor and makeup in a unique, impactful way, allowing flexible set-up at retail.
The display is comprised of four modules that interlock, allowing the retailer to position the modules as they feel best suits their needs or to take only single modules. The interlocking modules easily set up in minutes. Bright graphics and the open air of the units make for easy access to the products. The clean lines and graphics reinforce the brand imagery.
The Almay Cosmetics display was produced by Advertising Display Company, a Lyndhurst, NJ-based p.o.p. display firm.
Ross/Abbot Labs Debuts Personal Care Center
Ross/Abbot Labs was seeking a new Personal Care merchandiser. It had to be contemporary looking with adjustable shelving, strong in structure and able to be used for several types of personal hygiene items.
ACS Marketing Inc., Milwaukee, WI, redesigned the merchandiser to feature chrome posts and chrome accents on the custom formed white Styrene shelves. The custom blue Styrene header and base made this unit very upscale from the previous unit. The openness and yet organized appearance made this a very successful merchandiser.
J&J’s BAND-AID Launches New Bandages
Johnson & Johnson’s BAND-AID brand has developed three new bandages to improve the healing of cuts, scrapes and minor wounds. The new bandages include Quick Stop Adhesive Bandages specially designed to stop bleeding faster than ordinary bandages; Pain & Itch Relief Adhesive Bandages; and Gentle Care Adhesive Bandages designed to adhere securely yet gently to the skin.
Reebok & Clearly Canadian Launch Water Beverage
Reebok and Clearly Canadian have launched Reebok Fitness Water, an enhanced water beverage featuring essential vitamins, minerals and electrolytes. Reebok Fitness Water will compete in the $9.6 billion Alternative Beverage category, and will help pioneer a new concept: enhanced water beverages.
“Marketing this new enhanced water beverage with Reebok provides us a competitive advantage as we draw upon Reebok’s leadership in the fitness industry,” said Douglas Mason, President, Clearly Canadian Beverage Corp.
“Reebok Fitness Water meets our ongoing business objective to extend the Reebok brand into new lifestyle opportunities that meet the needs of our sport and fitness consumers,” said Jay Margolis, President, specialty business group for Reebok..
Heart Candy Kisses Counter Display
The objective for this display was to create an eye-catching, pre-pack counter display, with an added value look and presence within the cosmetic category of drugstores and mass merchants. The unit was to catch the consumer's attention during Valentine's Day promotions and create a strong sell through for the $5.99 retail heart tins. The display had a small footprint that held 18 pieces of product with a $108.00 retail value. With the unique shape and attractive appearance, the 100% pre-sold goal was targeted and achieved. The heart can promotion relied solely on in-store placement of the display for its sales. This display which won a Gold OMA in the Hair and Skin Care category was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
@tmosphere Floor Display
This display has the ability to present a full line of product in a very small retail footprint (18" x 18"), yet still offer a very stylish presentation of the company’s product. @tmosphere products consist of many different sku’s that would couldn’t gain conventional retail space on drugstore shelves. In order to maximize the impact of the product line, the merchandiser has to present the complete line to show the consumer the breadth of products. The display was well received since it was shipped into each store fully assembled requiring the retailer to just insert the header into the two slots. This display, which won a Gold OMA in the Hair and Skin Care Category, was created by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5.
Tony & Tina Full Line Tester Displays. This display was designed to merchandise and test the full line of color cosmetics. The updateable unit was designed to merchandise the brand's unique products using four cohesive modules. The unit was constructed out of silver plated steel and acrylic templates. The unit reinforce the line's urban based image. This display system was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. SILVER AWARD.
Johnson & Johnson Kids Summer Display. This display featured colorful printing and foam pool noodles to create a fun display. The kids star logo was repeated in the graphics on the printed unit and on the plastic vacuum formed trays shaped like stars. The display could be used as a floor display or powerwing and even used on the counter. Created by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5. SILVER AWARD.
Metabolife Floorstand. The display was designed to introduce a product to the retail market that had been previously sold by direct sales only. The display is e flute corrugated litho laminated with a gravity feed dispenser. The dispenser holds 24 or 36 bottles and can be used as a floorstand or as a powerwing. The display was designed, produced and 20,000 displays were distributed in a period of 4 weeks. Created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117. BRONZE AWARD.
Chapstick Gravity PDQ #817050. This gravity feed display is being used at Wall Mart stores to promote sales of Chapsticks. The display trays are refillable and reusable. The display helps act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed design creates a much bigger billboard area for graphics. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350. BRONZE AWARD.
Puig Ultra Violet Display Box. This collateral program was meant to establish brand recognition and mark the brand's launch. The purpose of the design of the display box was to create a metallic, lit, and techno look for Ultra Violet fragrance. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. SILVER AWARD.
Christian Dior Sublimation Banner
Christian Dior has introduced its new fragrance, “J'Adore” with this banner which is printed electrostatically with Dye sublimation ink heat transferred onto Poly Satin, which projects the richness and the image of the product. The banner is put up in Cosmetic Departments of major department stores to attract attention to the new fragrance and to attract customers to the cosmetic counter. The Christian Dior Banner was created by Dye Into Print, 474 Getty Avenue, Clifton, NJ 07011.
Beiersdorf Q10 Powering Night Floorstand
This versatile display can be used as a powering with or without lug on riser or as a floorstand. It was designed to market three separate high-end Q10 products while featuring the Q10 Wrinkle Control Night. The product is visually framed by extensive 7 color + UV litho graphics. The first production run included all components for the floorstand and lug-on riser and the second run was for the powerwing, emphasizing the success of the versatility strategy. The Beiersdorf Q10 Night Powering Floorstand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Nautica Fragrances Longitude/Latitude Display Program
The Nautica Longitude/Latitude Display Program was created to establish brand recognition and mark the brand's launch. Each piece served an important role within the in-store environment. The freestanding merchandiser held the entire product line. The on-counter unit highlighted the body collection. The banner stand and box and the updateable ledge display provided high visual impact. The EDT tester highlighted the new fragrance. The podium doubled as a table and added visual impact. The Nautica Longitude/Latitude Display Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
La Prairie Master Colour Permanent Counter Display
This display was designed in a classic style combining durability and modularity for the product layout. The unit is used as both a Glorifier and Tester. It consists of seven major modular components and ten removable drawers and caddies assembled form acid etched, powder coated and chrome plated metal, laser cut mirror and PETG, and a variety of injection molded and fabricated components. The upper rear deck remains flexible for promotions. All modules have an easy "infield" updated fascia panel while the left module serves as an area for quarterly promotional display. The La Prairie Master Colour Permanent counter Display was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg. #2, Baldwin, NY 11510.
Borghese Banner Features Vivid Colors
Borghese is running a campaign for its Cura-C Treatment and is featuring this colorful banner as part of the campaign. The banner uses Transcendence™ Technology offered by DJ Graphics, which makes colors jump out with vivid life attracting consumer attention. The banner is produced with a special finishing which encourages sales. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Parfums Givenchy Michael Kors Stackable Box Display
Parfums Givenchy wanted to launch this new fragrance for women by designer Michael Kors. He is a new and exciting designer winning acclaim for this sense of fashion. The display consists of three separate die cut boxes, constructed and printed with three different visuals. The die cut also allows the independent usage or stackable placement of the boxes primarily on existing banner stands or ledges independently. The launch collateral boxes helped draw visual attention and create impulse sales. The placement by design of boxes helped give outlets the choice and versatility of usage. The Michael Kors Stackable Box display was created by Shannen Promotion, Inc., 232 Madison Avenue, Suite 204, New York, NY 10016.
Dial Inline Merchandiser Introduces Two New Lines
This Inline Merchandising Gondola introduces Sarah Michaels and Nature's Accents to two different and distinct target audiences featuring graphics, imagery and “Mass Appeal” supporting each band. The entire line of SKU's in organized using techniques requiring minimal labor on the part of the retailer, encouraging sell-through of the full product line for both brands. The Inline Gondola program has been successful in regional mass merchant Phar-Mor stores and the concept has been executed nationwide in Kmart and Drug Emporium, with plans at hand to implement the Sarah Michaels/Nature's Accents products across all major chains. The Dial Inline Merchandising was created by Niven Marketing Group, 745 Birginal Drive, Bensenville, IL 60106.
Neutrogena Merchandising System In Nationwide Launch
This merchandising system was designed to generate excitement at retail for the nationwide launch of the Neutrogena Cosmetic line. The wall merchandising system consists of injection molded plastic panels, trays, color-chips, pusher plates and dividers, along with lit-header panels, litho-mounted corrugate and printed corrugate. The injection molded, height-adjustable backwall easily and neatly affixes to any existing retailer backwall giving the ability to present the brand in a consistent manner while at the same time providing customization to accounts with varying store height restrictions. 22,000+ Systems were produced for this launch. The Neutrogena Merchandising Systems was created by Display Systems, Inc., 57-13 49th Street, Maspeth, NY 11378.
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