Popsicle Toothbrush Display Attracts Kids & Parents
Altitude Plus is featuring the deliciously scented Popsicle Toothbrush in a counter unit and sidekick display.
The Popsicle Toothbrush looks exactly like a real Good Humor Popsicle until the top is removed. The top of the Popsicle functions as a cover to neatly store the brush, which makes it ideal for kids-on-the-go. The Popsicle Brush is available in three scented flavors (orange, cherry and grape) making brushing a real treat. The Popsicle display has been featured at Walgreen’s stores with distribution to other mass market retailers and drug chains planned for 2004.
Braun’s Syncro Razor Displayed In Club Stores
The Braun Shaver display was designed to create consumer awareness and educate consumers about the Braun Syncro razor’s benefits, including its self-cleaning feature.
The display was created for on-counter position in Club stores and was a radical departure from typical display vehicles in the electric men's shaver category. It encourages consumers to interact with the razor on impulse, rather than having to wait for a sales associate to remove it from under the counter.
The display is engineered to be durable. Because the club store environment can be dark, high concept style and graphic layouts were implemented to allow the display to stand out.
The Braun Syncro Shaver display was created by New Dimensions Research Corp., a p.o.p. display firm located in Melville, NY.
Anna Sui Shop-in-Shop In Macy’s Herald Square
Anna Sui has established this Shop-in-Shop in Macy’s Herald Square in New York City.
The shop conveys the designers unique, sophisticated image. It also provides an inviting, functional area for shoppers to try new products.
This Shop-in-Shop outlet was created in Macy’s Herald Square for Anna Sui by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Elizabeth Taylor Color Cosmetics Line On Display
Elizabeth Taylors line of Color Cosmetics was merchandised on this sleek display, which communicated the product’s high quality and prestige image to the mass market.
The display was designed to mirror the renowned White Diamonds fragrance bottle. It ships fully assembled and requires one square foot of counter space. Clear labeling of product categories on each shelf and shade help store personnel to correctly load product. The unit enhances shopability by categorizing the line by lipstick, lip gloss, face powder and nail color.
The display can either sit on a counter or hang from the wall. The glittery texture that frames the header visually connects the fixture to the fragrance tester and Elizabeth Taylor and White Diamonds branding appears on the header, side panels, behind the glorifier and in the front graphic panel, helping to cross-sell the fragrance franchise.
This display was created by Diam International, a Woodside, NY-based p.o.p. firm.
New Role For Retail Stores Predicted
The next incarnation of the drug store may well be a wellness center, while tomorrow’s supermarket will be organized around lifestyles rather than products, predicts Jim Lucas, Director of Strategic Planning & Research at Draft Chicago. Said Lucas, “We’re seeing a whole new look and feel emerge in stores, theatres, fast-food chains, and other retail environments.”
The proliferation of choices available and the growth of personal style possibilities are creating a new kind of store that acts as a “choice editor” for shoppers. “Large supermarket chains like A&P or Shoprite play a different role in engaging customers than retailers such as Whole Foods or Trader Joe’s,” Lucas said. “These latter stores serve as ‘choice editors’ for their shoppers. A large part of what their brand stands for is communicated through limiting the brands and types of products they carry.”
Lucas feels supercenters and warehouse clubs are giving shoppers more options and causing supermarkets to lose their dominance as a leading retail channel. Meanwhile, drug store chains have changed their stores and, in turn, helped shape consumer habit. “CVS, Walgreens and Rite Aid have developed real estate strategies that establish the drug store as a destination,” he explained. “This created a shift in thinking among their mostly female consumer base that now tends to view the drug store as the equivalent of a convenience store.”
Lucas pointed to an effective trend toward grouping products by lifestyle as against type of product. “Rather than working through traditional category management, like putting all the shampoos together and all the skin creams together, retailers should create lifestyle clusters inside their stores. Organic foods here, animal-friendly products there. Upscale stores have done that for some time, but even the mass-market chains can incorporate that into their retail strategies,” Lucas said.
OT Launched For Tween And Teen Guys
OT, is a new line of personal care products developed for tween and teen guys.
OT, a licensed trademark of The Procter & Gamble Co., is based on two years of research, which revealed that 90% of America’s 22 million boys age 9-16 play sports and these boys are an underserved market in the personal hygiene department. The OT (OverTime) products are tailored to this interest in sports.
J&J/Vistakon Acuvue Display Program. The Acuvue merchandising elements build interest in the brand, while offering a benefit to eyecare professionals. Acuvue colors were leveraged in terms of different types of office environments featuring a custom blue and silver color palette. Multiple manufacturing processes were combined to create the appropriate appearance. Two types of displays were created, one for freestanding use and one for countertops. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display. This pallet was required to adhere to Wal-Mart's pallet display specs, dimensional requirements + price signage, which creates a consistent sight line for aisle displays. No assembly is required as the engineering is such that the shroud is removed to present a finished display. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34. SILVER AWARD.
Elizabeth Arden Lipstick Counter Tester Display. The Lipstick Counter Tester provides a permanent display while maintaining flexibility associated with temporary programs. The unit can be updated, one product at a time, or completely revised via the replacement of product tiles. Updates can be executed at store level without the use of tools. Created by Mechtronics, l New King Street, White Plains, NY. BRONZE AWARD.
Lancome Juicy Tubes/ Star Gloss Promotion. This unique pinwheel design presents a showcase for its products which are all visible, accessible and updateable. Different levels and platforms draw consumers to the unit which makes efficient use of space. Brand identity is strong throughout. Created by Diam, International, 26-45 Brooklyn-Queens Expressway, West, Woodside, NY ll377. SILVER AWARD.
Oral-B Cross Action Target Endcap. This display ships to retail fully assembled and merchandises hundreds of brushes in a space efficient footprint. The endcap design allowed out-of-category placement in secondary locations in stores nationwide encouraging impulse sales in the highly effective endcap locations. Created by Mechtronics, l New King Street, White Plains, NY. BRONZE AWARD.
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