Antonio Banderas “Spirit” Fragrance Is Introduced
The new “Spirit” capitalizes on the trend of selling in the mass market for the Antonio Banderas prestige fragrance.
Displays ranging from counter units, merchandisers, power wings, end caps and shelf management systems were produced to address the individual needs of 24,000 plus retailers. The high volume of displays produced allowed the displays to be produced cost effectively.
The launch was reported as one of the most successful fragrance introductions of the year.
All displays were designed and manufactured by The Royal Promotion Group, a New York City based point-of-purchase display firm.
Winfuel Vitamin’s NASCAR Display Conveys ‘Winning’
Winfuel is a new multi vitamin specially created for those whose lives are dedicated to winning. Three separate formulas were created to meet the specific needs of men, women and children.
Winfuel wanted to convey competitive strength, optimism and invincibility in its branding message. It has chosen NASCAR as the perfect venue for launching the new product.
Aligning the brand message and primary marketing vehicle, Winfuel has designed a full color point-of-purchase display with a NASCAR theme. The corrugated floor display features Nextel driver Dale Earnhardt, Jr. and includes company-sponsored drivers Shane Hmiel and Mark McFarland.
The versatile display can be suspended or used as a free-standing floor display.
OCC Full Throttle Glorifier Displays New Cologne
Monty D Cosmetics is using this glorifier to merchandise the new Orange County Choppers (OCC) cologne.
The display integrates the industrial materials and design that are part of the Discovery Channel’s Orange County Choppers TV show. It captures the OCC feel with its aluminum diamond plate, translucent green acrylic sheet, aluminum fasteners and steel fasteners.
The OCC cologne is positioned at the front of the unit, while the use of the motorcycle and the OCC logo supports the OCC branding and communicates the “Your Road. Your Rules” theme.
The OCC Full Throttle Glorifier was created by New Dimensions Research Corp., Melville, NY.
Coppertone Sand Castle Display Featured At Walgreens
The Coppertone Sand Castle Display was created as a themed Coppertone permanent display for Walgreen stores.
The display’s distinctive sand castle design conveyed a fun beach theme.
The display also allowed for flexibile planogramming and cross merchandising with side powerwings.
The display combines injection molding, EPS, vacuum form and corrugated materials.
The Coppertone brand name is featured prominently on the header and the display tells shoppers to “Get Smart About the Sun.”
This Coppertone Sand Castle Display was created by The Niven Marketing Group, a point-of-purchase display firm headquartered in Bensenville, IL.
L’Oreal Introduces Men's Anti-Aging Line At Mass
L’Oreal Paris is launching the first comprehensive men’s anti-aging line to hit mass market retailers.
The 8-product line, named Men’s Expert, features the L’Oreal technological breakthrough Active Defense System, which increases the skin’s resiliency.
Wheaties & Total Brands Debut Multivitamins
General Mills and Leiner Health Products have launched Wheaties and Total brand nutritional supplement products. The four new products include Wheaties Multivitamins, Wheaties Daily Performance Vitamin Packs, Total Multivitamins and Total High Potency Daily Vitamin Packs.
The vitamins are manufactured and distributed by Leiner Health Products and will be available at a variety of retail outlets.
Mirror Show Management, a Rochester, NY-based exhibit firm, (www.mirrorshow.com), recently developed this new style of tensioned fabric inline exhibit for Ivoclar Vivadent to attract attention to Ivoclar’s varied lines of dental products. Bold graphic panels are suspended from cables and easily interchanged with different product groups. Ivoclar Vivadent’s upgraded appearance won them increased awareness on the show floor.
Pepcid Barbeque Floor Display
This display was shipped out just prior to the barbeque season for McNeil Consumer Healthcare Canada. The product was stacked above a barbeque which had two battery driven spinning motors which simulated moving flames. The display was eye-catching drawing consumers to a product popular with the season. The display is screen printed 4-color on 'B' flute and 'E' flute corrugated. This display won a Gold OMA in the Health Care Category and was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Cartier Perfume Dramming Tester
This display is the first of its kind to provide a measured dose of perfume on a personalized blotter in a self-contained housing. It is a battery operated unit and enjoys a very long life cycle and is reusable. The design allows for self-service using the giant factice to attract consumers and enabling them to control the test on their own personalized swatch without an aggressive beauty consultant and without the risk of overspraying. All the materials are fragrance free and the bottles are easy to replace. Branding, color-coding and the use of upscale materials is consistent with the brand imagery. This display which won the Gold OMA in the Fragrances Category, was created by Diam International, 26-45 Brooklyn Queens Expressway West, Woodside, NY 11377.
Oral B Dl8 Sam's Club & Costco Display. This display merchandised two products in one combined display exclusively at Sam's Club. Costco received only one product. Both pieces of product needed to be separate with its own features and benefits areas along with graphics. The display had two separate pedestals but shared the same base to display the product. The display was designed to sit on top of the pallet of product and arrived completely asssembled and ready to install. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
Elizabeth Arden 2004 Wal-Mart Mixed Gift Set Pallet Display. The challenge was to create a full pallet display to carry a large amount of product which would attract immediate attention and brand recognition. The display represents Elizabeth Arden's "Silent Salesperson". It features large colorful graphics that identify the brands and is easily shopped. The display design met Wal-Mart's requirements. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. BRONZE AWARD.
Maybelline Colorama. This display features a new line of bold nail colors that change instantly when worn with special effect topcoats. The unit features a curved wave design of shelves to reinforce the playfulness of the brand along with mirrors of the curved Colorama logo. An interactive color wheel demonstrates the results that can be achieved with different combinations. Created by Diam International, 26-45 Brooklyn-Queens Expressway West, Woodsie, NY ll377. BRONZE AWARD.
Advair Giant Inflatable "Puffer"
Advair, a drug treatment for Asthma, commissioned this giant inflatable to showcase its unique designed product, to reach the Nascar crowd as part of its mobile marketing campaign. The promotion also provided an indispensable tool in the education of an affliction that effects nearly 14 million people in the U.S. For more information on giant and other inflatables, contact Dynamic Displays, 5450 West Jefferson Avenue, Detroit, MI 48209.
Entity Beauty Exhibit
Entity Beauty is a new business that wanted to make a strong statement .Its 20' x 20' island exhibit featured a large demonstration counter on a raised platform in the front, a storage room in the center and a meeting room and sales counter at the back ends of the layout. The exhibit used the extrusion and fabric systems of Nimlok to create a lighter weight design that incorporated many custom features. Four large plasma screens at the front were for client demonstrations. The screens were mounted to low-profile aluminum extrusion to give them a suspended or "floating in air" look. The Entity Beauty Exhibit was created by Nimlok Chicago, 7420 N. Lehigh Avenue, Niles, IL 60714.
Kreussler Custom Pop Up Exhibit
This exhibit is a flexible booth that can be used in either 20' or l0' spaces. This custom pop up exhibit features two l0' 3x3 Lite curve pop up units and lx3 straight unit to use on the 20' spaces. Every unit has a backlit panel and two graphic front panels. The units can be used separated or together just by adding the straight frame in the middle. The exhibit features exchangeable panels to create either a 20' or two l0' units, backlit panels that highlight the pictures, and a white background on the panels that make the logo stand out. The Kreussler Custom Pop Up Exhibit was created by Michelangelo Graphic Display, Inc., 94l3 Corporate Lake Drive, Tampa, Florida 33634.
Celltech Pharmaceuticals Delsym Exhibit
This exhibit was designed to promote brand awareness and new packaging for an over-the-counter children's cough medicine, to pediatric physicians at national conferences. Tensioned fabric was used for the circular header, supporting arches and was central illuminated to a funnel shape. Storage and product displays as well as rear lit graphics anchor the corners. The exhibit drew a great deal of attention due to its unusual shape and color scheme. Celltech saw a dramatic increase in attendee interest in their product. The Celltech Delsym Exhibit was created by Mirror Show Management, 439 Central Avenue, Rochester, NY 14605.
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