Maybelline Mineral Power Showcased On Tower Display
Maybelline New York has introduced Mineral Power, a complete line of mineral makeup at mass retailers nationwide.
“As the number one cosmetics brand at mass, Maybelline New York is entering the mineral makeup market with a system our product development team went to great lengths to perfect,” said Cheryl Vitali, Senior. Vice President, Maybelline New York. “We are providing our consumers with the products and education to give them a flawless, naturally luminous look.”
Mineral Power will be merchandised within the Maybelline section as well as on special tower displays. The display header highlights the new Mineral Power line with micro minerals, and is headlined, “Flawless In Its Most Natural Form.”
La Prairie Features Acrylic Color Display
La Prairie required a compact version of its Color Display for testing a limited number of products in a simple but luxurious counter unit. Using a 22" x 16" footprint, a clear acrylic unit was designed and fabricated with multiple layers.
This layering allowed the products to be viewed and tested in both a horizontal and vertical position according to the desired layout. The clear polished acrylic both showcases the product colors and the luxurious La Prairie product packaging from all angles. This display was created for La Prairie by Nikles Design Corp., a Baldwin, NY-based p.o.p. display firm.
Dove Launches go fresh Collection
New from Dove is a collection of products designed to help 20-something women gain a fresh perspective by encouraging them to refresh, cool off and energize.
Available in three fragrances - Refreshing, (mint), Energizing; (grapefruit) and Cooling (cucumber & green tea)- Dove go fresh offers bursts of freshness with trusted Dove moisturizers. The Dove go fresh collection includes deodorants, matching body mists, body wash, beauty bar, hand and body lotion, shampoos and conditioners.
The new line will be introduced with a wide array of point-of-sale materials, including special counter and floor displays.
Tom’s Of Maine Introduces Clean & Gentle Care
Tom’s of Maine has introduced Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.
Tom Chappell, CEO, Tom’s of Maine, said, “The natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin is gentle on gums-great news for those looking for a gentle brushing experience.”
Schering-Plough wanted to make a strong connection with the veterinarians at the North American Veterinary Conference. Inter-Global Exhibitions, Englewood, CO, used innovative graphic fabric panels to promote multiple products throughout the booth. The exhibit walls were 15 ft. high by 6.5 ft. wide graphic fabric panels. The panels were light and airy, but with the privacy needed to section off conference rooms and a theatre area. A double-thick fabric with white backing was used to block out the colorful graphic on the back. Using this thicker fabric prevented the need for backing up two fabrics, keeping the costs low. The fabrics were attached to an Octonorm framework which can be reused in multiple configurations.
Evincii Provides Search And Ad Platform For Mass Retail Chains
Evincii is a new provider of in-store search and advertising software solutions for mass merchant, drug store, and supermarket chains. Evincii’s proprietary Search Engine in the Store(TM) technology platform recommends relevant products to shoppers in brick-and-mortar stores.
The first application of Evincii's Search Box is PHARMAssist(TM), which guides and advises shoppers in the over-the-counter medicine category. PHARMAssist engages and guides in-store shoppers via an interactive touch-screen. For more information, visit www.evincii.com.
Coppertone Continuous Spray Suncare End of Table Display
This display was designed to fit back-to-back with Walgreens mid-aisle speed tables to merchandise this product out-of-category, in high traffic locations. The motion display unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. The Coppertone Continuous Spray Suncare End of Table Display won a Gold Award in the Hair and Skin Care Category and was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
L'Oreal Bare Naturale Display For Mass Outlets
This display was developed to launch the L'Oreal Bare Naturale in mass outlets. The unit had to fit into existing L'Oreal cosmetics walls and was required to communicate the L'Oreal brand values and be easily updateable. This display communicates the upscale brand imagery and includes a unique interactive shade chart while working within the cosmetics wall. The clean, simple cube design aligns with the L'Oreal line and directs focus to the product. The interactive shade chart enables consumers to find the precise match of their skin tone. The L'Oreal Bare Naturale Display won a Gold OMA in the Cosmetics Category and was created by POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710.
Gillette Embrace Two Sided Rolling Cart. This display conveys effectively Gillette's Venus Embrace women's razor brand during the critical launch period. This unit can be relocated to various areas of the store and is accessible by consumers from two sides. The use of injection molded high impact styrene, six-color printed litho panels and powder coated metal peg hooks help the display to securely organize the heavy product in a semi-permanent unit. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Sephora Category End Caps. This display was developed as an updatable merchandising system using modular components. Three variations of category end caps were created for Bronzers, Concealers, and Lip Product. An elegant 'floating' look was created with structural injection molded acrylic modules. Injection molding allowed the tester areas of each module to be cantilevered over the aisle without fear of in-store breakage. Unique color combinations were selected to distinguish the three categories. Created by Array Marketing, 45 Progress Ave., Toronto, Ontario, Canada M1P 2Y6. SILVER AWARD.
Listerine Whitening Pallet. This display was created exclusively for Wal-Mart and included a BOGO(buy one, get one free) offer promoting the new whitening products by offering the consumer free samples of the Listerine Whitening Mouthwash and Quick Dissolving Strips with the purchase of a l.5L bottle of Listerine Mouthwash premium. Created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 0763l. BRONZE AWARD.
Rite Aid Pharmacy 10'x20' Exhibit
Rite Aid used this exhibit at the recent APhA show. The graphics are comparable to the look and feel of its new stores. The front graphic matches the theme of a contest - developed to draw the students into the booth when they saw the graphic that matched the postcard they had received in the mail a couple of weeks before the event. The exhibit had an inviting look and allowed students to mingle within the exhibit and learn more about Rite Aid.The exhibit generated many high quality student application opportunities. This exhibit was created by The Tradeshow Network Marketing Group, 3809 Illinois Ave., Suite 300, St. Charles, IL 60174.
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