Maybelline Display Launches True Illusion Makeup
Maybelline Canada required a small counter display to launch True Illusion, its new liquid to powder compact makeup.
This vacuum formed plastic display replicates the product package and holds 24 units of the product. The side placement allows the consumer to easily identify the color shade. The acrylic mirror integrated into the display provides an opportunity for the consumer to check application. An actual product is glued into position.
The True Illusion counter display was designed and manufactured by Point 1 Displays, Montreal, QC, Canada.
FUN Cosmetics Display Promotes Contest
FUN Cosmetics has joined forces with Seventeen Magazine to sponsor its first national contest with Walgreens as the exclusive retailer. FUN Cosmetics is on the lookout for six savvy, "in-the-know" teens to become members of the first FUN Beauty Buffs, led by FUN Founder Kristin Penta.
Contestants will be asked to rate FUN’s new spring products at Walgreens, including Fingerpaints. Once selected, the FUN Beauty Buffs will participate regularly in on-line chat sessions on FUN’s Web site. In addition to becoming a member of the FUN Beauty Buffs, each winner will receive a new I-MAC computer complete with software as well as partial ownership of the Company through 1,000 shares of FUN stock. Counter displays at Walgreens support the spring product line and the Beauty Buff contest.
Delagar Body Care Center Displays Visible Solutions
Delagar is using this end cap floorstand as an impactful Body Care Center designed to allow consumers to see and experience the new Visible Solutions Advanced Body Care System being shipped to drugstores and discounters in May.
With Visible Solutions, Montreal--based Delagar is offering department store quality and upscale packaging at mass market pricing. The Visible Solutions System consists of 14 items targeting women over 35, all designed to combat the signs of aging that appear below the neck. Items include two anticellulite products and a firming neck and bust cream. The line consists of six body treatment products and eight bath treatment products. All the items are formulated with natural European plant extracts, vitamins to improve circulation.
Additional support includes a permanent display, shelf display and starter kit prepack display.
Milani Nail Color Displays
Appeal To Ethnic Mix
Milani, a division of Nina International LLC, Indianapolis, IN, specializes in diversified display programs and promotions that are customized to meet the mutlicultural demographics of all ethnic markets.
Milani’s product range encompasses color preferences for women of all colors; African-American, Hispanic, Asian and general market.
Alex Agee, Milani President said, "We are custom planogram builders. We can put the right products into each store to serve the market demographics."
Milani offers a high-fashion image and high quality without high prices. Nail polish dries to a high gloss that is chip resistant.
Braun Oral-B Displays Tie Into Biggest Promotional Campaign Ever
Braun Oral-B is conducting the largest integrated marketing campaign in its history supported by in-store displays designed to prominently show off the product and provide information.
By offering significant discounts on its oral-care products, Braun Oral-B is challenging consumers to change the way they brush and feel the difference that power-assisted brushing makes. The campaign features the full line of Braun Oral-B Plaque Removers at reduced prices, including the recently introduced 3D Plaque Remover.
During this campaign, Braun Oral-B is maximizing in-store support beyond any previous level for Braun Oral-B Plaque Removers. More than 200,000 Braun Oral-B Plaque Removers are being shipped to retailers in pre-packed displays. Other materials include shelf talkers, floor stickers and banners.
Mead Johnson Launches VIACTIV Calcium Chews
Mead Johnson Nutritionals, a division of Bristol-Myers Squibb, launched a new calcium supplement called VIACTIV Soft Calcium Chews.
The over-the-counter, bite-sized chews come in two flavors, chocolate and mochaccino. Eating two or three can deliver the recommended daily intake of calcium; 1,000 to 1,500 milligrams.
The Company is targeting women 35 and older, giving them a simple and sweet solution to their calcium needs.
Mead Johnson is supporting the product launch with this colorful floorstand. Display graphics highlight that "Two Chews Provide 100% Daily Value."
New Counter System Displays Glucose Tablets
Can-Am Care Corporation, the Chazy, NY-based marketer of a full line of diabetes care products, is offering retailers this new counter-top selling system for efficient display of the Company’s glucose tablets. The unit comes pre-packed with 48 tubes of glucose tablets and 12 economy size bottles. Intended as a permanent fixture, each display includes an eye-catching front graphic panel highlighting the product’s fruity flavors.
Available in lemon, orange, raspberry and grape flavors, Dex4 and Can-Am Care’s store brand glucose tablets are a convenient source of fast acting carbohydrates, offering quick relief from low blood sugar bouts.
Kellogg Launches K-SENTIALS
Kellogg has launched K-SENTIALS, an initiative that delivers nutrients needed for optimal growth and development for children. A new K-SENTIALS logo placed on the front panel of Kellogg’s ready-to-eat cereal packages will inform consumers that the products are enhanced with calcium or B-vitamins.
"K-SENTIALS is the beginning of a renewed commitment from Kellogg to provide superior nutrition to consumers," said Fred Jaques, G.M., Ready to Eat Cereals, Kellogg U.S.A.
New Bill Blass Fragrance' Amazing’ Introduced
Bill Blass is introducing Amazing, his first new fragrance for women in over twenty years.
Amazing is a floral scent with a unique blend to be worn day and night, work or play.
Neutrogena Cosmetics Line Debuts
Neutrogena has introduced Neutrogena Cosmetics, combining cosmetic elegance with the latest skincare technology. "Emphasizing health and beauty is what Neutrogena is renowned for," said Michael McNamara, Exec. VP, Global Marketing for Neutrogena. “We had to make sure the line offered real skincare advantages.
Neutrogena Cosmetics contains vitamins, Pro-Retinl, and Melibiose, a proprietary ingredient known for its anti-aging properties.
Royal Copenhagen Launches 'Viking'
Royal Copenhagen has introduced Viking, a new men’s fragrance, with the theme,
"Explore The Unexpected."
The bottom half v-shaped clear glass bottle reveals the strikingly clear ice blue fragrance with the Viking logo splashed across. The silver upper portion of the bottle is rounded and embossed with three encrusted waves and the Royal Copenhagen logo.
L’Oreal Quick Stick Foundation Introduced
L’Oreal has introduced Quick Stick Foundation, for quick coverage that’s smooth, seamless and precise.
L’Oreal Quick Stick offers the natural-looking coverage of a liquid, the precision of a concealer and the finished look of a powder in one convenient, portable stick. Available in 12 shades, it’s perfect for use at home or on-the-go.
J & J Introduces ACUVUE BIFOCAL
Johnson & Johnson Vision Products, Jacksonville, FL, has introduced its new ACUVUE BIFOCAL Contact Lenses, which provide an outstanding correction option for people experiencing the frustrating, mid-life inability to focus on nearby objects also known as presbyopia. The new lens enables wearers to see both near and far clearly and comfortably, without the awkwardness, inconvenience or aging appearance of bifocal or reading glasses.
Coty Introduces Jovan Body Tonics
Jovan Body Tonics is a new line of grooming tonics for men described as "like sports drinks for your skin." This performance driven line is for use after shower or sports in three specially formulated fragrance groups: Refreshing, Energizing and Soothing.
In-store support includes a counter display, and sidekicks with a floorstand base.
1999 Multinational Display of the Year - Gold Award
Tylenol Rotating Floor Display. McNeil Consumer Products Canada wanted to increase its presence at retail, to help it compete against a strong level of competition. They needed a display that would not look empty as the product sold through, to keep it from possibly being removed from the floor. The display showcases three different branded products and conveys a very strong product image. Each gravity-fed cube holds 96 boxes for a total of 576. The entire display rotated to allow the consumer to access all cubes. The brightly colored cubes avoid the empty look by having the product contained in each cube and a small amount spill out onto each tray. This display won a Gold Award in the Multinational Contest as well as the Display of the Year - Multinational. It was created by Point 1 Displays Inc., 5454 Cote De Liesse, Mount-Royal, PQ Canada H4P
Oral-B Laboratories Cross-Action Power Wing/Floor Display
This display was required to launch a critical and dramatically new product featuring breakthrough technology. The display is both highly attractive and yet fits a specific cost per display. Display graphics and text proclaim the products new features and benefits and highlights the products "Cross Action" feature to the display construction. The display features a large Lenticular Graphic to show the product in action and the horizontal opposed alignment of brushes in trays emphasize the "Cross-Action" of the brush. Sell-in has far outpaced the company’s projections with retailers clamoring to get the display on the floor. This display which won the Gold OMA in the Health Category, was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Tony & Tina Lipstick Display
The Tony & Tina Lipstick Display successfully launched this unique product with an innovative, fun-loving spirit. While maintaining the general image of the brand, this display has added value by providing testers, salable product, a mirror and informative copy, all on a revolving display with a small footprint. The testers create great color impact on the top of the display that reaches out to the customer to encourage testing. The display which won the Gold OMA in the Cosmetics - Women Category, was created by The Royal Promotion Group, 119 West 57 Street, New York, NY 10019.
Oil of Olay Showcase Merchandising Unit. The objective of this display was to create a new approach to cosmetic merchandising for the mass merchant retail channel. The display creates a distinct and controllable area within the store providing a clean, organized, upscale appearance. A backdrop with the recognizable logo and side panels attract attention. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
Coty Healing Garden Floor Display. This corrugated floor display supported the launch of a new line of Healing Garden Products. The display held over 120 products with four built in testers and was designed to hold over 70 lbs. Of product. The display is open to allow consumers to browse and sample and enjoy the various scents. Created by Point 1 Displays Inc., 5454 Cote De Liesse, Mount-Royal, PQ Canada H4P 1A5. BRONZE AWARD.
Sea & Ski Floorstand. This display was designed to be a flexible floor merchandiser with removable sidecars and hidden castors, to serve as the re-introduction of this popular brand. The display showcases the Sea & Ski full line of suncare products, reminding consumers that all suncare needs can be met in one place. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. SILVER AWARD.
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