Redken Offers Store-in-a-Store Program
Redken has provided a comprehensive store-in-a-store environment for the professional beauty salon, consisting of a Shelf Management System, which improves shopability with better organized product and a compelling presentation.
It creates a presence for Redken that sets it apart from the competition, organizes the product and offers education materials. Brand identity is reinforced with visuals that mirror advertising and are updated as ads change.
This Redken Shelf Management System was created by Diam International, a point-of-purchase display firm based in Woodside, NY.
Mont Blanc Showcases Presence Perfumes
Designed to present the Mont Blanc Presence perfumes, this distinctive showcase combines the flexibility of oven formed 1/3" frosted acrylic, the durability of 3/8" tempered glass, and fluorescent lighting to produce a subdued glow from within.
Internally ¾" clear acrylic dividers separate product lines and slide-out drawers provide for back-up inventory. The illuminated base casts an appealing glow to attract consumer attention and to enhance the product presentation. The showcase measures 3' deep by 8' long x 3'6" high.
This showcase was designed by Design Vision of Toronto, and produced by fixture this, a division of Creative Displayworks Corp. a Vaughan, Ontario Canada-based p.o.p. display firm.
Schick Floor Display Merchandises Intuition
Schick, based in. Milford, CT, is using this display to merchandise Intuition, the first all-in-one wet shaver that lathers and shaves in one easy step so there’s no need for shave gel, soap or body wash.
Intuition was created to work best in a wet environment since the vast majority of women shave in the shower or bath.
With a patented ALL-IN-ONE cartridge that contains pivoting triple blades surrounded by a Skin Conditioning Solid Intuition soothes your skin every time you shave.
Lynne Macchiarulo, Brand Manager, Schick Intuition,said, “Intuition takes the hassle out of shaving, significantly improving your shaving experience while delivering exceptional results.”
Old Spice Shaving Products Are Launched
Universal Group, Los Angeles, has introduced Old Spice High Endurance triple-blade razors, shave gels, pre-shave and after shave products for men, providing them with leading technology to meet their daily shaving and face care needs. Universal Group licenses the Old Spice High Endurance trademarks from The Procter & Gamble Co.
The line’s high impact red graphics and contemporary packaging are designed to appeal to a younger demographic.
A special side panel merchandiser is convertible to a floorstand for endcap display.
Mark Richard, Director of Marketing for Universal Group said that men’s facial care products have exploded in recent years, and that High Endurance is the most comprehensive line for the mass market.
Report Issued On Grooming Products Aimed at Young Males
There is a trend toward greater usage of personal care items among young men, according to “The U.S. Market for Teen and Tween Grooming Products,” report from Packaged Facts, Inc., New York City. Young men between the ages of 8 to 18 are a growing sector of the health and beauty care industry, representing a potential market of $2.8 billion by 2008.
Basic grooming supplies, such as razors, soap, and shampoo, still account for the bulk of personal care items purchased by young men, but the greatest opportunity exists in sales of discretionary products, such as hair styling and coloring products, and body sprays. These sectors have emerged as the fastest growing segments of the market. Sales of gels and mousses, for example, grew over 11% in 2002, bringing sales for these products to over $75 million.
Don Montuori, Acquisitions Editor for Packaged Facts, said, “Marketers have succeeded in positioning personal grooming products as enhancing a young man’s sex appeal, and that message resonates.”
SkinCola Is Launched
SkinCola is launching its super oxygenated beverage, composed of purified water, activated oxygen and Z-Bec, which promotes cell growth and repair. Consuming SkinCola hydrates the skin as the Oxygen content repels free radicals and helps to prevent tissue breakdown, making it “the first skin care beverage.”
SkinCola is packaged in old-fashioned glass soda pop bottles which prevent the Oxygen seepage that occurs in plastic containers.
Olay Regenerist Introduced
Procter & Gamble has introduced Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, regenerates the skin’s appearance by renewing its outer layer one cell at a time. The line of three products, a serum, cream, and lotion, helps improve the skin’s moisture barrier and renew its outer layer to reduce the appearance of wrinkles.
Olay Regenerist is available in three non-greasy versions: Daily Regenerating Serum, Perfecting Cream, and Enhancing Lotion.
Calgon Introduces Tropical Dream
CALGON has partnered with MTV’s hottest DJ, DJ Skribble, to launch its Tropical Dream scent.
Exclusively for CALGON Tropical Dream fans, DJ Skribble created a never-heard-before 20 minute mega mix CD. With the purchase of any Tropical Dream product, body mist, body lotion or shower gel, customers can mail in their “proof of purchase” to receive the CD.
Frills Home Spa Line Is Launched
Cosmar Corp. has launched Frills, an at-home spa-treatment line, which will be sold at mass merchandisers.
The line includes Manicure SEAcrets, a hand and nail facial kit, Sweet Thing, a hands and feet treatment kit which includes a pineapple sugar hand and foot scrub, and Hey Sugar, a pineapple sugar hand and foot scrub.
Avon Products Conducts Let’s Talk Beauty Tour
The Avon Lets Talk Beauty Tour offers women free makeovers while providing them with a chance to help Avon’s ‘Kiss Good-Bye to Breast Cancer ’cause.
The Tour features a custom 53’ trailer that transforms into an interactive beauty salon including seven makeover stations, two mini-manicure stations, and a 16-foot Self-Sample Bar.
This promotion was developed by Spevco, Inc., a Pfafftown, NC-based mobile marketing firm.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Array Marketing Group
633 W. 5th Street, #6650, Los Angeles, CA 90071
The L'Oreal USA Couleur Experte Hair Kiosk was constructed with vacuum formed panels, powder coated fabricated metal and extruded PVC and styrene. The display shipped fully assembled allowing retailers to unpack and merchandise the product immediately. The use of bold colors and dynamic shapes communicated the excitement and quality of the new brand during the product launch and showcased the Couleur Experte brand. The displays are easily shopped as each individual product sku is clearly denoted with hair swatches attached to the front edge of the shelves. Product glorifiers showcase the contents of the boxed set prior to purchase. An information booklet educates consumers on product usage.
CATEGORY: Temporary Displays
DISPLAY PRODUCER: Menasha Display Group,
601 E. Erie Ave., Philadelphia, PA 19134
This Mary-Kate & Ashley Color Boutique Endcap for Wal-Mart was designed as an endcap, and the addition of the easel on the back of the display allows for additional in-aisle placement. The unit arrives at retail assembled. The unit attracts the attention of teen girls, and efficiently holds a large amount of product.
CATEGORY: Cosmetic Displays
DISPLAY PRODUCER: Diam International
26-45 Brooklyn Queens Expressway West, Woodside, NY 11377
This Clarins Color and Foundation Tester featured a modular design that was adaptable globally, across product lines and for different retailers. The Tester is fully modular with magnetic, easy to update and replaceable product modules, bases, templates and product identification strips. The replacement of templates and modules transforms the display from one product mix to another or from one country's requirements to another. The unit is molded and painted red with a soft touch UV scratch resistant finish for a metal appearance. The display creates immediate brand identity and recognition.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: RTC Industries, Inc.
2800 Golf Road, Rolling Meadows, Illinois 60008
Trucco Cosmetics is distributed in salons and professional distributor store environments for Health and Beauty Aids. Sebastion International needed a permanent method for displaying all the products in the cosmetic line. The system is a custom endcap system that can be permanently fixed to the gondola shelves and consumes the endcap for a total of six high/4 foot shelves. The flexible system features trays made in 24" increments thus accommodating smaller/tighter spaces when needed. Each 24" tray has a tester area on the front and two trays are permanently fixed giving a seamless appearance. The system is manufactured in metal and has custom injection molded pushers to hold and front feed the product as it is shopped down. The trays are finished in black matte with silver logo graphics on the front. The overall look provides a "boutique" appearance.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: The Royal Promotion Group
119 West 57th Street, New York, NY 10019
The Tony & Tina glorifier marks the latest in the brand's effort in innovative and design driven displays. This modern display is fabricated in heat-bent clear acrylic and white acrylic. The display features an updateable template, updateable visual header and a hanging accessories caddy on back of the header. This display was designed and manufactured by The Royal Promotion Group.
CATEGORY: Temporary Displays
DISPLAY PRODUCER: Menasha Display Group,
601 E. Erie Ave., Philadelphia, PA 19134.
This NorelcoQuadra Costco Pallet Displayand Riser, designed specifically for Costco, is shipped to Costco within the main graphic panel, saving on shipping. The riser also features the Quadra razor itself which is attached to the front so the consumer can interact with it.
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