Mervyn’s Shop Targets Tween Girls
Mervyn’s department store recently debuted Pinkie’s Palace, a new in-store shop geared toward tween girls. The central character and Princess of the Palace is Pinkie-a stylish black cat with a passion for pink.
Providing a fun-filled shopping environment, Pinkie’s Palace fulfills little girl’s fantasy for playtime and mom’s desire to encourage imagination. Designed with an easy-to-spot pink theme, Pinkie’s Palace, located in the girls’ department in Mervyn’s 266 stores, features more than 75 novelty items, including screen tees, hair accessories, handbags, dress-up shoes, sparkly nail polish, press-on nails, jewelry, make-up, bath and body items, stationery and plush.
Bayer HealthCare Launches One-A-Day CarbSmart
Bayer HealthCare has introduced One-A-Day CarbSmart, a multivitamin formulated to provide key nutrients low-carb followers may not be getting enough of.
“We recognized a need to develop a multivitamin supplement that would address a significant gap in nutrient intake for the millions of Americans watching the amount and type of carbohydrates they eat,” said Shane Durkee, Director, Bayer HealthCare.
Category: Corrugated Displays
Display Producer: Mechtronics
1 New King Street, White Plains, NY l0604
The Nivea Visage Skin Care Floorstand was used to launch new skin care products and gain position in health and beauty aids sections and cosmetics aisles in drugstores and food stores. The unit provided retail level support for a $47 million national television and print advertising campaign. The display ensured that the new products effectively communicated to consumers in a variety of retail store formats and encouraged consumer trial of a new product through the education of the product benefits.
Category: Permanent Displays
Display Producer: Mechtronics
1 New King Street, White Plains, NY 10604
This Elizabeth Arden Lipstick Counter Tester Display is a permanent unit which maintains flexibility associated with temporary programs. The display can be minimally updated or completely revised via the replacement of product tiles. Updates can be done at the store level without the use of any tools. Tiles simply pull out of their nested locations and are held into the display platforms by low-density magnetic tape. The graphic can be easily replaced to accommodate new promotions.
Category: Shelf Management Trays
Display Producer: Trion Industries , Inc.
297 Laird Street, Wilkes-Barre, P A l8702-6997
Trion's Shelf Management System now offers an Expandable Wire TrayTM line to include extra height dividers with multiple pusher capability and pusher height extensions to handle large products. The units mount to standard and wire shelving and are freezer capable supporting oversize items such as frozen pizza. The minimal-silhouette open wire design of the expandable tray sheds dust and dirt, enhances visibility and promotes air circulation. Powder-coated galvanized wire and tough Celcon plastic adaptor blocks, offer economy and long life even in harsh environments.
Category: Corrugated Displays
Display Producer: Artisan Complete
100 Bentley Street, Markham, Ontario, Canada L3R 3L2
The Prodiem Floor Display was produced for Novartis Consumer Health Canada to promote its various sizes and forms of this product available at retail. The base, tray and inserts are screen printed 4-color UV on corrugated and the header is printed 4-color litho and mounted to corrugated. The side 'wings' are screen printed 4-color UV on ABS plastic.
Category: Cosmetic Displays
Display Producer: The Royal Promotion Group
1l9 West 57th Street, 9th Floor, New York, NY l00l9
This counter display was developed for Benefit Cosmetics to launch a new seasonal product called "Benefit Georgia Peach". The design creates a unique selling vehicle, a modern interpretation of a country peach crate which made the aromatic skin brightening peach product come alive.
Category: Cosmetic Displays
Display Producer: The Royal Promotion Group
1l9 West 57th Street, 9th Floor, New York, NY l00l9
The Kevyn Aucoin Full Line Counter Tester Display, is a modular cosmetic display which was developed as a permanent home for Kevyn Aucoin's full cosmetic line. The design was inspired by Mission furniture and incorporates the use of both custom stained wood and custom painted clear acrylic. The displays perfectly capture the brand's sophistication and elegance, while maintaining its femininity.
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