The Body Shop Unveils New Store Design & Identity
The Body Shop, a British-born brand famous for its pioneering use of natural ingredients in high quality cosmetics and toiletries, has unveiled a new stylish store design and brand identity. The fresh and striking store layout will make The Body Shop customer experience both inspiring and engaging.
Following the success of eight new concept trial stores in seven countries, including San Francisco and New York, The Body Shop new look will be rolled out to 250 stores throughout the world this year including 65 in the U.S. and Canada.
The stores feel lighter and more modern with displays that are simple and clear, bright and open. By giving each product range its own clear, well-lit space with testers and detailed advice panels, customers now have clearer signage to guide them through the store. The new stores use signature The Body Shop notes of green and white and materials that reflect the environmental concerns the company is known for, from hemp fabric to non-toxic paint.
To support the new stores the new brand identity is also being implemented across all product packaging and promotional materials.
The new branding builds upon the world-renowned logo, giving it a more contemporary feel with the recognizable 'pod' symbol incorporated into the brand name and a darker shade of green added to the color palette. Andy King, Global Marketing Director of The Body Shop said, "We have designed this store with the customer foremost in our minds. We'd love our customers to feel as if they discover something new every time they walk into the store. This great new design and strong new identity reflect The Body Shop in the 21st Century, building upon the heritage and knowledge of company whilst remaining true to all the ethical values of the brand."
A.T. Cross Introduces Reading Glasses
A.T. Cross Company, known for its fine writing instruments and accessories, has added Cross Precision Reading Glasses to its line of products.
The new glasses, a result of a partnership with Sun Optics, are available in six best-selling powers (ranging from 1.00 to 2.50), have scratch-resistant lenses and eliminate 99% of harmful UV light.
Cross Precision Reading Glasses are sold in department stores, fine pen stores, optical outlets and book chains.
Parfums de Coeur Features BOD Floorstand
Parfums de Coeur is using this BOD Man Body Spray Floorstand to display its new line of BOD Body Sprays, a line extension of its BOD Man cologne assortments.
The unit displays three flavors of product in easily accessed cells, while employing a dramatic graphic presence. The five foot tall BOD Man standee lug-on is a one-piece component and is visible from a great distance across the store.
Several BOD Man body spray pdq trays and a powerwing have followed, complementing robust open stock sales.
These BOD Man displays were created for Parfums de Coeur by Menasha Display Group, Philadelphia, PA.
TRIMSPA Displays Feature Slim Anna Nicole Smith
TRIMSPA has unveiled an assortment of p.o.p. displays featuring celebrity spokesperson, Anna Nicole Smith.
IBC/Shell New Hyde Park, NY, developed a sleek free-standing P.O.P. display that houses TRIMSPA’s aluminum bottles. A common stand and housing unit was developed with an adaptable face plate that can be changed and updated.
The unit is constructed of E flute corrugated, and is four color process printed. The base of the unit features a UV lamination for durability and can accommodate 12-24 product units.
An easy-to-assemble PDQ as well as a Power Chute unit was developed for Wal-Mart stores. The Power Chute holds 12-, 30- or 45-count TRIMSPA boxes. The large Power Chute units feature a modular insert that will accommodate smaller product.
Wellness Express Clinic Opens At Longs
Wellness Express Clinic, a professional corporation providing inexpensive, unscheduled health care, has opened at Longs Drugs stores, making it the first of its kind in California.
Healthcare professionals are available to provide a wide range of medical services, including examinations, diagnosis, and treatment for common ailments, minor injuries and routine medical screenings. The healthcare providers at WellnessExpress Clinics communicate with local primary care physicians, specialists and urgent/emergency centers to ensure that patients have access to all levels of healthcare for proper referral or follow-up.
This exhibit was designed and produced for Cadence for the Design Automation Conference. The exhibit included a “living room” environment to encourage in-depth dialogue with qualified attendees. The choice of contemporary design and furnishings reflects the company’s state-of-the-art technology. Cadence achieved “standing room only” attendance at its educations sessions. The exhibit was created for Cadence by MC2, a Chestnut Ridge, NY-headquartered exhibit firm.
AquaCell Lifts Sales Of Dove Cool Moisture
Unilever recently advertised Dove Cool Moisture on AquaCell water coolers installed in Duane Reade drug stores with a reported increase in sales of Dove Cool Moisture by 34% compared to sales in stores without the “Message On The Bottle” advertising.
AquaCell’s “Message On The Bottle” advertising program provides unique in-store point-of-purchase advertising.
The Company installs its patented AquaCell Bottle Water Cooler System into the retail locations and retains ownership of the “”billboard” water cooler. Advertisers get face-to-face impact with targeted consumers in a time frame pertinent to making a purchasing decision, driving impulse sales.
For more information, contact AquaCell Technologies, Inc., Trademark Street, Rancho Cucamonga, CA 91730l (Tel) 800-326-5222; (Fax) 909-987-6306; (Web Site) www.aquacell.com.
Novartis Tour Promotes Lamisil
Novartis Pharmaceuticals, maker of Lamisil Tablets, has kicked off a national educational campaign about maintaining foot health called “Hit The Road, Digger!”
The mobile marketing tour will visit 23 cities around the nation during the spring and summer months.
Board-certified podiatrists will be on hand at each event to help educate people about proper treatment of common conditions such as nail fungal infection, which can be effectively treated with Lamisil. The podiatrists will provide free foot health screenings.
The campaign aims to reach people during the spring and summer season when they are most aware of their feet and foot health.
The “Hit The Road, Digger” mobile marketing tour is making stops at dozens of events across the country, including major marathons and running events, sporting events and state fairs.
Category: Permanent Displays
Display Producer: The Royal Promotion Group
119 West 57th Street, New York, NY 10019
H2O Plus stores launched its new cosmetics collection using an innovative open sell wall unit and play station. Within its open sell wall, product testers were displayed in templates while saleable stock was concealed in drawers below. The play station provided a secondary location for consumers to test, try and buy. The success of these concepts has led to the redesign of the entire store with shops opening nationwide.
Category: Permanent Displays
Display Producer:The Royal Promotion Group
119 West 57th Street, New York, NY 10019
Kroger Supermarkets wanted to increase its Health and Beauty Aids Sales. A unique department design was developed, accommodating a combination of stock gondolas with custom modification to create a unique point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Style cash wraps and freestanding promotional towers create an inviting environment for supermarket shoppers.
Category: Ceiling Displays
Display Producer: M.I. Creative Services
1665 S. Waukegan Rd., Waukegan, IL 60085
This Hanging Mobile captured attention as it highlighted several lines of cosmetics and utilized overhead ceiling display space. Artwork was prepared and the panels were printed and a versatile Mini-Mobile Kit was distributed to retailers. This successful program was developed from concept right through to delivery.
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