Raven End Cap Targets Tween Girls
Boom! Creative Development, LLC, has introduced a new fragrance and cosmetics collection for Tween girls based on the Disney TV Show, “That’s So Raven.”
This Raven End Cap Display was developed for That’s So Raven Cologne Spray and Fragranced Shimmer Touch Stick in Wal-Mart stores.
The display provides ease of product access, via a shelving arrangement that accounts for the 7" height of the gondola deck. Product height is comfortably accessed at all three levels.
The display utilizes 4/c litho graphics laminated to corrugated which feature That’s So Raven graphics including photos of Raven and the show's logo. Stylized flowers were used as a background for the product. The colors here were screened back 80% so as not to interfere with the prominence of the product.
This display was created for Boom! Creative Development by Menasha Display Group, Philadelphia, PA.
OrthoClear Displays Support New Marketing Campaign
OrthoClear, a San Francisco, CA-based manufacturer of precision polymer aligners that rapidly strengthen teeth, recently rolled out new P.O.P. displays.
This counter top display tied into OrthoClear’s new marketing campaign that introduced a wave pattern as a visual metaphor hinting at the ease in which wearers adapt to the aligners. The display features a Programmed Chip Activated LED Light behind the product to provide soft, eye-catching lighting effects. This colorful, durable aluminum and acrylic display holds 50 brochures.
The OrthoClear counter display was created by Perceptual Concepts Corp., an El Cajon, CA-based point-of-purchase display firm.
Nordic Naturals Displays Omega Oils
Nordic Naturals is using floor and counter displays to promote its Omega-3 fish oil supplements. The display header emphasizes that Nordic Naturals is “The Delicious Way To Omega Health” because fish taste and “repeat” are the most common objections for taking fish oil supplements,
Nordic Naturals has perfected fish oils by offering great taste, purity and unmatched freshness levels. The product’s freshness eliminates the key complaints of fishy taste and fishy repeat.
Nordic Naturals is offering retailers a variety of promotional materials including a floor display, 18-bottle counter display, and Flip Chart, which has a 1.5" overhang to draw attention to the retailers’ shelves and to aid in educating customers about Omega Oils and help them decide which product is right for them.
Children’s Tylenol With Flavor Creator Introduced
McNeil Consumer Healthcare, makers of Children’s Tylenol, have developed a new product that allows parents to customize the flavor of their child’s medicine. There are four flavor combinations to choose from with Children’s Tylenol with Flavor Creator. Parents simply pour the appropriate amount of medicine in the dosing cup and add the crystals to create the flavor that meets their child’s taste preference.
Category: Floorstands
Display Producer: New Dimensions Research Corp.
260 Spagnoli Road, Melville, NY 11747
This Coppertone Floorstand creates instant brand awareness and provides an off-shelf position for Coppertone Continuous Spray products, the brand's number-one selling product. The unit emphasizes the product bottle and packaging and helps to cut through category clutter by offering this dynamic display vehicle. It also stocks a large amount of product in a small footprint.
Category: Promotional Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
The Nivea Body Age Defying Sidekick/Floorstand provides a universal display vehicle to coincide with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and information brochures, but only half the product volume of the pdq. The design is highly efficient and economical while offering an upscale appearance. Retailers can introduce this new produce in a quick sell-through quantity.
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