CHANEL Launches Interactive Makeup Studio
CHANEL has launched its first U.S. Makeup Studio at Bloomingdale’s South Coast Plaza in Costa Mesa, CA. “The new CHANEL Makeup Studio has been developed to showcase our colour business, and offer customers a hands-on, interactive environment to experience Chanel makeup, skincare and fragrance,” said Christine Dagousset, Exec. V.P., CHANEL Fragrance & Beauté.
Distinctive areas within the Studio are dedicated to “World Makeup Imports” and an oversized “Eyes, Face, Lips” Makeup Wall. The space includes the signature “Miroir Lumiere” light box mirror at each makeup station, utilizing modifiable light technology exclusive to CHANEL to mimic natural light. A plasma screen plays the Nicole Kidman and Keira Knightly fragrance films, while an LED ticker continually streams upcoming events.
Redken Campaign Features Hair By Guido
Redken is introducing a new merchandising system for its hair styling portfolio, to make it easier for consumers to shop by “end results,” and elevate Redken’s premium brand image through association with top session stylist, Guido.
Redken is providing salons and professional stores with a planogram and signage to merchandise by desired end results: Volume, Straight/Smooth, Curl/Wave, Definition/Movement, Shine, Heat Styling, and Hairsprays. Images will appear above each group of products so consumers can easily select what items they should buy to achieve these looks.
Redken creative consultant and top hair stylist, Guido, created the seven hair styles featured in the Style Portfolio Hair By Guido campaign. Graphics feature high end model imagery, elevating Redken’s premium brand image.
“We need to teach consumers how to shop our products and use our products,” said Karen Fuss-Zipp, Sr. V.P., Redken U.S. Marketing. “Guido came with visions of what models could look like and still be aspirational to consumers. A technique guide explains how to create the look and what products to use. The merchandising system is consumer friendly and easy to shop.”
Boots, Leading U.K. Brand, Displayed In Target & CVS
Boots, the legendary U.K. health and beauty expert, is expanding its presence in North America with distribution at Target and CVS stores.
The launch will include five proprietary ranges: No7 - Britain’s best-selling cosmetic and skincare brand; Botanics cosmetics, skin, bath and body care, created using plant extracts; Time Dimensions, an easy-to-understand anti-aging skincare system; Mediterranean and Feel the Difference, a range of supplements and vitamins to cleanse and revive your body and skin from the inside out.
Martin Waters, VP Mktg., said, “We enjoy a relationship of trust with our customers in the UK, and look forward to developing the same with Target and CVS guests in the US.”
Hoyu America Displays Bigen Hair Color
HOYU America Co., Ltd., has expanded the availability of its flagship hair color product line, Bigen, to the U.S. to serve the growing demand for a hair color product that meets the needs of the dark and brunette hair market in the U.S.
HOYU America’s President/CEO Tomohiro Matano said, “For 102 years Hoyu Co. Ltd., Japan has been perfecting hair color products for hard-to-color dark and brunette hair. America’s rapid ethnic population growth is driving a natural extension of our distribution to meet the increasing demand for Bigen’s unique value to the black/dark hair market.”
Bigen will be displayed in-store with a special shelf display system.
P.O.P. Digital Selling Tool Offered To Eyeglass Retailers
Framescape, the leading developer of hassle-free, completely screwless eyeglass frame technology, is debuting the first of its kind, animated point-of-purchase (POP) retail product demonstration to help retailers explain Framescape technology to consumers.
The point-of-purchase display is interactive and explains Framescape’s patented 'smart' flex-hinge technology.
“Framescape is thrilled to offer eyeglass retailers a never before seen selling and demonstration tool,” said Chris Maling, CEO of Framescape. “It is an animated instruction manual on how Framescape’s patented screwless design works, which makes explaining and selling our revolutionary design to eyewear customers so much easier.”
New Eyewear Combines Sun Protection & Reading Glasses
A combination of tinted sunglasses and reading glasses now makes it possible to not only see in harsh daylight, but protect eyes from harmful UV rays.
Magnivision Sun Readers use the same principles as bifocals. The bottom half of each lens is magnified, while the top half works like normal sunglasses.
These new combination sunglasses and reading glasses will be merchandised at drug stores, mass market retailers and supermarkets.
Magnivision, based in Smithfield, RI is offering retailers this flexible, space-efficient display to merchandise the new line in all types of store locations. The display graphics convey a summer-look for these Beach Reader glasses.
Creative Fabrications has introduced scent sampling units that dispense up to 500 fragrance sample cards using a patented time delay mechanism. SCENT SIMPLY™ can be customized to feature products’ branding and identity. The units are small enough to be placed on shelves or incorporated into POP displays. For more information, contact Creative Fabrications, 63 Meserole Ave.,Brooklyn, NY 11222; (Tel.) 917.848.6644; (Fax) 718.349.3168; (Web) www.creative-fabrications.com.
Rembrandt Debuts ‘Brilliant Mouth Experience’
REMBRANDT, recently opened a temporary boutique in New York City dubbed, ‘The Brilliant Mouth Experience.’ The Brilliant Mouth Experience mirrors REMBRANDT’s new, breakthrough packaging, reflecting its vision to redefine the oral care category.
“Through the interactive activities at The Brilliant Mouth Experience, we hope to inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails,” said Carmen Nestares, Product Director, REMBRANDT.
TUMS Dinermobile Visits NASCAR Events
The TUMS Dinermobile will make it easy to find fast heartburn relief in the fan zone at NASCAR events this year, as part of TUMS' racing program.
The TUMS brand hit the track for the first time ever in the 2007 NASCAR Nextel Cup series season opener-the Daytona 500-at Daytona International Speedway. The TUMS brand was featured on the No. 40 and 41 Dodge Chargers raced by Chip Ganassi racing with Felix Sabates. TUMS will also hold a number of special events and sampling opportunities for fans during these NASCAR races.
“Racing is a great fit for the TUMS brand,” said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. “The NASCAR fan is also a TUMS fan. Some 21% of NASCAR fans turn to TUMS first when they have heartburn.”
TUMS will bring the diner imagery found in its commercials to life as part of the TUMS racing program. The TUMS “Dinermobile” will travel to fan events at race tracks, food festivals and retailer locations.
Category: Corrugated Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
This Befine Endcap Display was the launch vehicle for the new Befine skin care brand, which was designed to create a sense of the brand as being based on food. The merchandising challenges was for the unit to stand out, yet convey a sense of "natural" within the visually competitive environment of a drug store. Graphics featuring the display's tagline stops the consumer as does the impression of fresh "greenness". The display is shipped fully assembled and has a small footprint.
Category: Permanent Displays
Display Producer: POP Displays
555 Tuckahoe Rd, Yonkers, NY 10710
Stila wanted to gain placement in Sephora stores. Following Stila's design concepts, POP Displays engineered, produced and shipped a 9' wide tester set, in just four weeks, that mirrored the image of "artistry with a wink". Tiles are pitched at 45 degrees to be visible across the store and easily shopped up close. Lighting creates a beauty setting and further enhances product and color visibility. Nine separate lights are daisy chained together, resulting in just a single cord for simple installation. Products are organized by category for improved shopability. As planograms change, an egg crating storage system makes it easy to change products held in inventory behind the testers.
Category: Permanent Displays
Display Producer: Retail Solution Center
5 Hanse Avenue, Freeport, NY ll520
Wal-Mart stores wanted to feature and distinguish cosmetic lines such as Almay in its massive cosmetic wall area. A new injection molded wall system was developed for Wal-Mart to increase SKU capacity and create an easy to shop product presentation utilizing graphic category identifiers and visually separate Revlon's Almay from competitive brands. The merchandising system was produced in 8 ft., 6 ft, 4 ft and 2 ft increments to accommodate a multiple of Wal-Mart store sizes and configurations.
Metropolitan Bus Advertising is utilizing CeeLite ™ LEC panels, in conjunction with subsidiary Lighting Display (Louisville, KY) to create 2.5' x 12' King back-lit advertising displays on each side of a bus. LEC panels are manufactured using Eastman Chemical Company's patented Encapsulation Technology and Spectar copolyester which is reusable and recyclable with other PETG. The panels use electrodes to stimulate light-emitting natural phosphors embedded between thin plastic sheets and consume minimal quantities of electricity. For more information, contact Eastman Chemical, P.O. Box 431, Kingsport, TN 37662.
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