Twinlab To Launch Cholesterol Success
Twinlab is launching Cholesterol Success, for the 65 million Americans who have elevated cholesterol, yet are not on prescription medication. Cholesterol Success is the first dietary supplement to contain Reducol, a proprietary plant-based blend that clinical tests show can lower LDL cholesterol by up to 24% when combined with a healthy diet low in saturated fat and cholesterol.
Based upon an exclusive marketing agreement between Twinlab and Novartis Consumer Health, Cholesterol Success will be the only Reducol based dietary supplement available in health and natural food stores.
A multi-million dollar advertising and promotion campaign is planned to support Cholesterol Success. This floor display highlights the product’s clinical test results as well as a special rebate offer.
Dippity-Do SPORT Kicks Off Back-To-School Promo
White Rain Co. is featuring the Dippity-Do SPORT “Go To The Game With The Do” sweepstakes through in-store promotional displays in food, drug and mass retailers.
The eye-catching display features Brian Griese, quarterback for the Denver Broncos, and call-to-action information for consumers to participate in the sweepstakes. Consumers are directed to call a 1-800 number for their chance to instantly win one of 750 Dippity-Do SPORT prizes.
The sweepstakes Grand Prize features the ultimate tailgate party at a Denver Broncos home game-complete with an official, cobalt-blue Dippity-Do SPORT 2002 Dodge Ram 1500; roundtrip airfare for four to Denver; a deluxe, catered tailgate party; and a post-game huddle with Brian Griese.
GNC Launches In-Mall Displays For ‘Hot’ Products
General Nutrition Centers is testing a new marketing concept that places cart kiosks in major malls nationwide, where GNC already has stores, increasing the visibility and accessibility of GNC products.
The cart kiosks will feature some of GNC’s best-selling products, including ArginMax, which is scientifically designed to support male and female satisfaction; and GNC's Scan Diet, a nutritionally complete meal replacement product for consumers who are striving to lose and/or maintain their weight.
Roberta Gaffga, GNC Sr. V.P., Marketing, said, “This is an exercise in one-on-one marketing that places a small selection of GNC’s hottest products right in front of consumers in major metropolitan malls. The cart kiosk program not only introduces consumers to our best selling products, it also serves as a roadmap pointing them to our stores in these malls. This is truly low-cost, consumer friendly marketing.”
New Colgate Orabase Soothe-N-Seal Introduced
New Colgate Orabase Soothe-N-Seal canker and mouth sore treatment is clinically proven to stop mouth pain immediately upon application. It seals off the nerve endings and creates a protective barrier over the affected area allowing sufferers to eat and drink normally without experiencing further irritation. “We are hoping to revolutionize the oral pain relief category with this introduction,” said Nick Vinke, President, Colgate Oral Pharmaceuticals.
Revlon Absolutely Fabulous LipCream Debuts
Revlon Absolutely Fabulous LipCream has been introduced offering a full-bodied formula that gives even application and long wear. It also contains a broad-spectrum SPF-15 and a Pomegranate anti-oxidant.
Raison Pure International, New York City, designed the packaging to be glamorous and functional. The package’s clear plastic base allows the consumer to see the color of the lipstick without taking off the cap, so it remains untouched in its display.
Crest Launches SpinBrush
Crest has introduced an expanded Crest SpinBrush line of battery-operated tooth brushes. “The Crest SpinBrush makes electric toothbrush technology affordable for every family,” said Diane Dietz, Marketing Director, Crest. “The SpinBrush cleans significantly better than an ordinary manual toothbrush for about the same price.” The Crest SpinBrush is available at a suggested retail price of $5.99.
Metabolife International Custom Corrugated Display
This display is ready to sell when it arrives, packed with 36 units. The 'gravity feed' mechanism provides easy access for the customer and also allows the product feeder to affix to the floor stand base or hang on powder wing clips. The original order was for 20,000 pre-packed gravity feed displays for drug and food stores and since that time it has become available at mass marketers. The 20,000 displays were designed, produced and distributed in a period of 4 weeks. The Metabolife International Custom Corrugated Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Survivor Outdoor Health and Safety Products
WPC Brands required a corrugated floor and counter display for their "Survivor" line of outdoor health and safety products. They have an exclusive agreement with CBS to use the "Survivor" name and logo on their products. This display features trays which were designed to be universal. All of the different varieties of insect repellent and sun screen fit in the same tray with the use of different sized shipping fillers. The base was also designed to be universal. The map pattern is only two colors and is not specific to one Survivor location. By changing the colors, the base has a new look yet ties into the travel or exotic theme of the popular show. The Survivor display program was created by Great Lakes Packaging Corporation, P.O. Box 278, Germantown, WI 53022.
Paul Smith Banner Program
The Paul Smith Banner Program was designed to create a strong band presence. The goal was to establish brand recognition for the launch of Paul Smith's New fragrances for women and men. The banner was printed on smooth vinyl for a modern look. The Paul Smith Banner Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Pedia Casre Counter Unit
This Pedia Care Four Way display merchandises the product on the counter and also provides a consultative tool for the pharmacist. The unique design of the units allows the product to be displayed on an angle to capture attention. It communicates product benefits to consumers providing a high level of information and assurance in selecting a medicine for their children. It is designed to be placed on the counter pharmacies in both drug chains and supermarkets. The rear of the display provides an informational chart for the pharmacist to discuss symptoms and dosages with consumers. A take-one pad on the back end allows the pharmacist to provides consumers with a takeaway chart with product dosage and symptom information. Acceptance of the display was high because of its ability to merchandise as well as inform consumers with hard facts. The Pedia Care Counter Unit was created by Phoenix Display, International Paper, 33 Phoenix Drive, Thoroughfare, N.J. 08033.
Christian Dior Banner
The Christian Dior "J'Adore" new fragrance was introduced using this banner, which is printed electrostatically with Dye sublimation ink heat transferred onto Poly Satin, which projects the richness and the image of the product. The banner is used in Cosmetic Departments of major department stores and attracts attention to the new fragrance, and attracts customers to the cosmetic counter. The Cristian Dior Banner was created by Dye Into Print, 474 Getty Avenue, Clifton, NJ 07011.
Borghese Banner Campaign Features Vivid Colors
Borghese’s campaign for its Cura-C Treatment and is featuring this colorful banner as part of the campaign. The banner uses Transcendence™ Technology from DJ Graphics, featuring vivid colors that attract shoppers’ attention. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
$5,000 - $10,000
Professional Displays Inc., created this exhibit for Apotex Inc., Canada's largest pharmaceutical company who wanted to create impact for specific branding opportunities, with large-scale graphics in a 10-ft. space. Ease of use, easily changed graphics and saving money on shipping were also important. Interface Exhibits, Canadian distributor for Professional Displays created multiples of a 10 ft. Pro® Display with a backlit header. A library of mural graphics provided flexibility of changing looks for each show. Apotex has used the exhibits in numerous shows and achieved the results they were looking for, presenting a strong brand image and attracting customers. For more information, contact Professional Displays Inc., 2084 East Francis St., Ontario, CA 91761.
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