Creative Online

CREATIVE HBA Merchandising
August/September, 2002


Wal-Mart Displays Alpha Flavon SPF 15

This counter display was designed to promote Beiersdorf’s Alpha Flavon SPF 15 Lotion and Crème to the mass market at Wal-Mart stores. The objective was to develop growth in open stock sales.

This standard PDQ tray was used as an introductory vehicle making extensive use of graphics. The PDQ tray and insert assemblies are four color process, Litho-Lam B-flute corrugated board.

The merchandiser featured both full size and trial size varieties.

The Alpha Flavon PDQ was successful in introducing SPF 15 Lotion and Crème to Wal-Mart customers.

This display was created for Beiersdorf by Triangle Display Group of Philadelphia, PA.


Creative Nail Design Features Solar Center

Creative Nail Design is using this Solar Center display to provide an attractive, space efficient setting for its line of solar nail care products in Nail and Beauty Salons.

The display is a custom co-ex multi level vacuum formed merchandiser completely assembled with an integrated copper plated support frame which compliments the packaging of the Solar line.

This display was created for Creative Nail Design by The Display Link, Inc., a p.o.p. display firm based in Babylon, NY.


Suave Hair Vibe For Tweens Introduced

Unilever has introduced Suave Hair Vibe, a hip collection of shampoos, conditioners and styling gels created for tweens. Packaging graphics reflect the interests and attitudes of tweens and practical-minded parents.

Big Blue Dot, a Watertown, MA-based kid-focused creative firm, worked with Suave to develop a naming system, logo and package design for this new product.


Desert Queen Tester, Glorifier, Merchandiser Sell-In Package

This display was designed with the objective to project the southwest feeling of the brand, and to promote the brand quality through the use of "actual" materials. Both the Aztec shapes are in real wood and metal. The flexibility of two display types and sizes eased the sell-in and sell-through of the entire line. The Desert Queen Tester, Glorifier Merchandiser was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg. #2 Baldwin, NY 11510.


Awake On-Counter Tester Display

These modular counter unit were designed to provide a brand new visual image for Awake's exhibiting cosmetic and skincare line. The displays were fabricated with an innovative custom ½" silver laminated acrylic. They feature sectioned product templates, removable mirrored logo headers and pull-out drawers for storage. The Awake On-Counter Tester Displays were designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.


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