Displays Launch Reach Access Floss
Personal Products Co. wanted to promote consumer awareness for its Access floss product, an extension of the Reach brand.
A powerwing/floorstand, counter unit, and clipstrip were designed to highlight the unique floss product packaging, graphics and product design. The curved shape of the powerwing/floorstand was designed to replicate the rounded aspect of the product package. All display graphics were developed to “shout out” the product’s packaging.
More than 90,000 displays were produced and the Company achieved its marketing goal of massive store placement at retail through the use of launch displays.
The Reach Access floss displays were produced for Personal Products Co. by Smurfit-Stone Display Group, based in Sandston VA.
P.O.P. Display Supports Clearasil For Men Launch
Clearasil has introduced Clearasil for Men, four new products that combine acne benefits with superior shave performance, at mass retailers and major drug chains.
The line includes Skin Clearing Shave Gel, Skin Clearing After Shave Balm, Energizing Acne Scrub and Face Hair and Body Wash. Clearasil for Men offers active ingredients that treat and prevent acne blemishes. Salicylic Acid and Triclosan battle acne-causing bacteria and unclog pores, while Aloe, Allantoin and Glycerin moisturize and protect.
The Clearasil for Men launch is being supported with point-of-purchase materials in drug and mass outlets.
“Different display configurations are available to satisfy individual retailers’ needs,” said Cris Burson-Thomas, Marketing Manager, Clearasil, Boots Healthcare USA.
mark, Avon’s New Beauty Brand Forms New Lifestyle Alliances
mark, the new beauty business from Avon Products, has formed four new strategic marketing alliances aimed at increasing the scope of the business as a multi-faceted, lifestyle brand. The partnerships with Loews Cineplex Entertainment, Nextel Communications, New Line Cinema and MTV, represent the leading areas in telecommunications, theater/entertainment and broadcast.
mark was named in celebration of young women making their ‘mark’ in the world today, and comprises over 300 products including cosmetics, skincare, fragrance, accessories, jewelry and handbags.
As part of its relationship with Loews, mark is distributing over 200,000 magalogs in 10 regional cities by placing free-standing newsstands in theater lobbies in each market. There will also be giveaways of year-long movie passes and valuable movie ticket offers.
Nextel is offering free Nextel phones with 3 months of free service. New Line Cinema is offering invitations to movie screenings.
mark will also be the exclusive retailer of the MTV Fitness 2-pack DVD, MTV Yoga and MTV Power Yoga through the meet mark magalog and sold solely through a mark representative or at meetmark.com.
Personal Care Products Market Growing
A growing interest in personal grooming among males, part of “metrosexual” phenomenon, is contributing to growth in Personal Care categories around the world, according to the study “What’s Hot Around The Globe: Insights On Growth In Personal Care,” by ACNielsen.
For instance, the sales value of Shower Gels, one of the fastest growing personal care categories worldwide, grew by 7% in 2003, primarily on the strength of sales in male-oriented products. Two other categories, Deodorants and Razors & Blades, are also benefiting from men’s new found attention to appearance.
The study also found the trend toward older populations is boosting sales. With the Baby Boomer segment getting older, sales of anti-aging products are growing. Face & Eye Moisturizers grew by 10%. A 48% growth in products that remove stains from the teeth and whiten the smile was also reported.
Professional Skin Care Report Issued
Bolstered by heightened media attention and a growing distribution in a wide variety of outlets, the U.S. market for professional skin care products continues to outperform the market for standard retail skin care products, according to a new study by Kline & Co.
“The U.S. Professional Skin Care Market” study found that sales in this segment have grown nearly 10% per year over the last five years. The traditional market for facial treatments has expanded by just 5.4% during the same period.
A big reason for the growth of professional brands has been increased media exposure. These products have also benefited from the reality TV craze, and the focus on cosmetic surgery. “Shows like ‘Extreme Makeover’ have sparked people’s desire to improve their physical appearance, but not everyone is willing to undergo surgery or Botox shots to do it,” said Lenka Contreras, V.P. of Kline’s Consumer Products Practice. “Compared to a painful $5,000 procedure, a $75 tube of anti-aging skin cream seems like a bargain.”
“Spas and media care providers have contributed to sales of professional brands, but there’s still a load of untapped potential for take-home sales,” said Contreras.
JossClaude Targets U.S. Latina Consumers
JossClaude Products has introduced Formula Latina, professional hair care products designed exclusively for U.S. Latinas and the first line launched in the U.S. with Spanish-dominant packaging and advertising.
Formula Latina is working with international celebrity hairstylist Oliver Ifergan to serve as a product spokesperson.
Tylenol Cold Embarks On Mobile Tour
McNeil Pharmaceuticals, makers of Tylenol Cold, is sending the Tylenol Cold with Cool Burst Mobile Mister across the country on a mobile marketing tour to offer cooling comfort and relief from the heat to consumers nationwide. In helping consumers beat the heat this summer, the Cool Burst Mobile Mister demonstrates the feeling you get with Tylenol Cool Burst, a new cold product that gives your mouth a cooling sensation the instant it's taken.
The Cool Burst Mobile Mister, shrink-wrapped in bright colors, houses a cooling unit and two super-sized fans that release up to 30 cubic feet of cooling mist to provide an instant cooling sensation to the heat weary.
The Cool Burst Cooling Crew is traveling with the Mobile Mister vehicle to introduce consumers to Tylenol Cold with Cool Burst, and to distribute coupons for this innovative cold and flu product.
Benefit Cosmetics Black Orchid Display
This counter display was developed for Benefit Cosmetics to launch a new seasonal product called "Benefit Black Orchid". The design creates a visual effect evoking mystery and glamour. The striking curved header with mirrored acrylic, leaf-shaped templates, helps to reinforce the products unique packaging program. This display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 1l0019.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display
This display was required to adhere to Wal-Marts pallet display specs. It requires no assembly as the engineering is such that the shroud is removed to present the finished display. Every shelf is plan-o-grammed and assorted according to forecasted sales. The display features popular brand promotions on each side with all Elizabeth Arden promotions on one side. The die-cut bottles at top clearly can be seen down the aisle, with side panels showing large photographs of the designer fragrance bottles. The Elizabeth Arden-Wal-Mart Mixed Gift Set Pallet Display was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
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