Chase ATMs Placed At Duane Read Stores
JPMorgan Chase has placed its Chase ATMs at all 246 Duane Reade drugstores in the New York City metropolitan area.
Duane Reade is the first drug store in New York City to offer the ATM services of Chase to the more than 1.6 million customers who visit its stores each week, according to Gary Charboneau, Senior Vice President of Sales and Marketing at Duane Reade Drug Stores.
The ATMs extend Chase’s reach and helps it provide additional convenient services to its customers.
NYC Color Cosmetics Display Created For Drug Chains
This stand alone display unit was created to distinguish Del Laboratories’ NYC Color brand from other cosmetic lines.
To differentiate NYC Color, a unique dimensional injection molded brand identifier with colorful logo letters was created for the display. Vacuum formed wrap-around graphic side panels feature multiple brand images. Multiple tray components with self-feed elements enhance the standard peg hooks and amplify stock capacity for maximum ROI. A curved color-label pencil bar caps off the unit with easy self serve and stock keeping functions.
Based on this successful design, impact mini units are also in development for shelf and countertop areas.
This NYC Color display was created by Retail Solution Center, a Freeport, NY-based p.o.p. display firm.
Tiki Hut Creates ‘Sun Smart’ Center
The Schering-Plough “Get Smart About The Sun” center was designed specifically for Albertson’s stores. The unit cross merchandises suncare products, personal optics and water bottles. The display invokes the feel of a beach environment, from its simulated grass hut to the Coppertone “Get Smart About The Sun” copy line.
Sidewing areas are designed to accommodate a powerwing of Panama Jack sunglasses. The left and right sides have a surfboard featuring the Coppertone icon beach girl which is revealed when the Panama Jack sunglass powerwing is shopped over and removed from the display. The surfboard side features eye-level mirrors. A lower bin holds water bottles. The entire unit is on casters.
The Sun Smart Center was created by Mechtronics, a White Plains, NY-based p.o.p. display company.
KRain Displays K2 SmartSet Sprinkler
This corrugated display was designed to emphasize the SmartSet Point and Shoot Technology of the KRain K2 SmartSet Sprinklers.
The ease of setting the watering pattern is one of the features that sets KRain apart in the industry. The graphics on the display conveyed the SmartSet Point and Shoot technology message with strong visual impact.
The display mirrors the lines of the product and created a three dimensional element to the overall appearance.
The displays were produced for Home Depot stores and other retail channels are now interested in placing the displays.
This KRain K2 SmartSet Sprinkler display was created by TimBar Packaging & Display, a p.o.p. display firm located in New Oxford, PA.
Dr. Miracle Launches ‘Against Type’ Hair Care Campaign
Among the pages of the fashion and beauty magazines filled with stunning hairstyles, Dr. Miracle’s new “against type” marketing campaign speaks to the true nature of what hair care is like for African-American women.
To supplement the print campaign, Dr. Miracle’s employed beautiful models for point-of-purchase materials that feature the tag line, “The Doctor Is In.” Both the advertising and p.o.p. materials build on the medicated treatment aspect of Dr. Miracle's products.
Dr. Miracle’s products are being displayed at drug store chains and mass market retailers.
Bethany Hamilton Fragrance Counter Unit
This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics in concert with Bethany Hamilton, the 13-year-old surfer who was attacked by a shark two years ago and lost her arm.
The display needed to take up a small amount of counter space, hold 15 pieces of product and include tester areas for each fragrance being offered: Stoked for Girls and Wired for Guys. The imagery had to evoke the spirit of the beach and surfing and feature role model Bethany Hamilton and the bonus gift of the free bracelet with each bottle. The unique, surfboard shaped bottles with the bracelets around the neck had to be clearly visible and securely positioned in the tray for safe shipping.
The Bethany Hamilton Fragrance Counter Unit was designed and produced by Menasha Display, Philadelphia, PA.
Disney To Launch ‘That’s So Raven’ Fragrance
Raven, star of Disney Channel’s hit series “That’s So Raven,” will also be the star of her own fragrance, targeted to the tween demographic, age 6-14. The fragrance, was created by Disney Consumer Products (DCP) and boom! LLC.
Sheila Ullery, Category Director, DCP, said, “Girls identify with Raven’s flare for fashion. With boom!’s strong record in the fragrance market, That’s So Raven Fragrance is sure to be a hit with young girls everywhere.”
Bethany Hamilton Fragrance Launch Display
Two years ago l3 year old Bethany Hamilton was attacked by a shark and lost her arm. Since then she has become an inspiration for many people encouraging others to follow their dreams despite obstacles. This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics. The display had to take up a small amount of counter space, hold l5 pieces of product and include tester areas for each fragrance.The display had to appeal particularly to small retailers (specialty surf shops) with limited counter space. The design did not include a riser which increased flexibility for placement in the store The display uses high-impact litho graphics showing Bethany Hamilton in her surfing milieu. The Bethany Hamilton Fragrance Launch Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Antonio Banderas For Women
As a follow up to the successful men's fragrance launch, Antonio Banderas Spirit For Women will be launched this fall in approximately 24,000 mass locations. A variety of custom designed displays including counter top, power wings, end caps and collateral, all designed to meet individual needs of retailers, will support the launch. All colors and graphics were updated to reflect the women's positioning. The goal was to create a prestige look at mass. The Antonio Banderas For Women was designed and manufactured by The Royal Promotion Group, ll9 West 57th Street, New York, NY 10019.
Curad Maya & Miguel Corrugated Powerwing/Floorstand Display
This display is designed to attain market share in the highly competitive small bandage category, specifically aimed towards use by children. The unit offers the retailer the utmost flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base. The display uses five color offset litho-lam corrugated board with UV coating. The artwork on the display matches the product packaging making for a dramatic, eye-catching presentation. Maya & Miguel themed bandages are part of a family of children's bandages, including Shrek, Clifford and others. The Curad Maya & Miguel Corrugated Powerwing/Floorstand Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Advair Giant Inflatable "Puffer"
Advair, a drug treatment for Asthma, commissioned this giant inflatable to showcase its unique designed product, to reach the Nascar crowd as part of its mobile marketing campaign. The promotion also provided an indispensable tool in the education of an affliction that effects nearly 14 million people in the U.S. The giant inflatable for the mobile marketing campaign was created by Dynamic Displays, 5450 West Jefferson Avenue, Detroit, MI 48209.
Crest Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste. The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest “Vacation Like a Celebrity” sweepstakes. The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections, 26 Orange Road, Montclair, NJ 07042.
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