New Sunsilk P.O.P. Says Goodbye To Bad Hair Days
Unilever has introduced Sunsilk, a problem-solving hair care brand that doesn’t take itself too seriously. The Sunsilk Collections include: Anti-Flat, Hydra TLC, De-Frizz, Anti-Poof, Straighten Up and No Major Issues. Two Sunsilk Collections are specifically designed for Hispanic hair care needs.
“Our learnings from around the globe, coupled with our deep insight into women in the U.S. allow us to offer unique solutions to address the hair problems of American women,” said Esther Lem, V.P., North America Hair Care for Unilever.
To help make beauty fun, Sunsilk is introducing the Hairapy Guys-three guys who will become every girl’s best guy friend and will help girls laugh away hair dramas.
This tongue-in-cheek attitude is integrated into the advertising and point-of-sale materials. P.O.P. will be placed in around the store, including the candy and beverage aisles to gain attention.
Banana Boat Displays New Sunscreen Formulas
Banana Boat is introducing tear-free sunscreens for kids and Ultra Mist continuous spray sunscreens.
The tear-free products are available in Banana Boat Kids SPF 30 and Banana Boat Kids and Baby SPF 50. Banana Boat is also offering a new line of Ultra Mist continuous spray sunscreens. Convenient, rub-free and quick-drying, Ultra Mist sunscreens can be applied at any angle.
P.O.P. materials will support the launch. “We use in-store and point-of-sale displays to drive incremental sales in a category where winning at shelf is paramount to success,” said, Jean Fufidio, V.P. Marketing.
Family Medic Opens In-Store Minor Medical Clinic Inside Kroger Market
Family Medic recently opened its first in-store minor medical clinic inside a Memphis, TN-based Kroger supermarket. The in-store clinic enables shoppers to buy groceries, fill a prescription, and get help for an earache or fever, all under one roof. The micro-size medical office offers various services to people on the go, including diagnostic tests, throat cultures, and blood pressure checks with or without an appointment.
The Family Medic clinic includes work stations, an examination table, a sink and refrigerator, drug storage, work surface and a waiting room, all in a small efficient space that is handicap accessible. Nimlok Memphis, utilized custom modular trade show materials to construct the clinic because they’re light weight and can be easily and quickly installed.
Nutricosmetics Gaining Globally
Linking the cosmetic and nutritional supplement markets, nutricosmetics are gaining ground globally as consumers are increasingly turning to products that stall the root causes of aging. Kline & Co’s study, “Nutricosmetics 2006: Japan, U.S. and Western Europe,” examines this emerging industry that now totals nearly $1 billion and is expected to show double-digit growth through the next five years.
Nutricosmetics link nutrition with skin and body health, enhancing beauty from within using botanical actives, enzymes, proteins, or vitamins that offer antioxidant benefits. They are taken orally to help restore and strengthen the skin and bodys repair system, and they are often used together with high-performance topical treatments. Products that have captured this concept include Imedeen, the world’s first nutritional supplement for skin care and Inneov, a joint venture between L’Oreal and Nestle to develop nutritional supplements for skin and hair.
Susan Babinksy, Sr. V.P., Kline’s Consumer Products Consulting Practice. “With a huge untapped market in the U.S., the nutricosmetics industry offers opportunities for companies looking to break into this market.”
Teen Boys Purchasing Body Sprays & Cutting Back On Traditional Colognes
Teen boys are cutting back on their use of traditional colognes as inexpensive body sprays sold through mass retailers gain hold of their attention. The NPD Group's Men’s Fragrance Track 2006 study finds that usage of cologne is down sharply among teens.
According to NPD’s survey, the number of teens (13-17) wearing cologne dropped 18 percent. In 2006, 59% of teens ages 13-15 told NPD they wear cologne, down from 81% in 2005. For older teens, ages 16 and 17, 68% said they wear cologne, a drop from 80% in 2005.
“The ‘AXE Effect’ is being seen across the men’s fragrance industry. Body spray products like AXE and Tag are attracting the younger market with their creative advertising and low price points,” said Karen Grant, Sr. Beauty Industry Analyst with The NPD Group.
While a large percentage of males in the younger age groups are leaving the cologne category, NPD's Fragrance Track finds that eight out of ten men 25- to 44-years-old wear fragrances, the primary age group that prestige fragrances target.
“It’s important for companies to get their message across to younger consumers. And, in addition to speaking to young men, targeting women is also important. The number one reason males choose a cologne is because it’s liked by women,” said Grant.
Caleel + Hayden, a Denver, CO-based cosmetics company, needed an exhibit that would showcase its products and have plenty of storage space. The result was a custom exhibit with a living room feel. The exhibit premiered in Las Vegas at the 2006 International Eesthetics Cosmetics & Spa Conference and won ‘Best in Show’. “Everyone was impressed with its appearance and atmosphere,” said Kendra Gangaware, Marketing Coordinator for Caleel + Hayden. The award-winning exhibit was created by ExpoDisplays, Birmingham, AL.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
Silver Rain Dramming Display
This display was developed as a special event unit in the style of previous Silver Rain displays. The unit was to be unique in order to serve as both a feature product display and a dramming unit. The display was required to dram both fragrance and lotions and provide a display area for a graphic insert. This display uses highly polished aluminum over fabricated acrylic formed parts with the surfaces decorated with dimensional raindrops and screened with the Silver Rain logo. A removable cover gives access to the graphic insert as well as the two separate dramming containers. This dual dramming display, the first of its kind, provided the event unit needed. The silver surfaces with gleaming raindrops carried the theme of the existing displays. The unit was user friendly, easily updateable and portable for use at various events. The Silver Rain Dramming Display was created by Nikles Design Corp., 2365 Milburn Ave., Baldwin, NY 11510.
Nivea Age Defying Sidekick/Floorstand
This display was designed to provide a universal vehicle for availability to the Grocery and Mass Drug market, coincidental with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and informational brochures, but the sidekick/floorstand holds half the product volume of the pdq. The Sidekick/Floorstand maximizes retail effectiveness by making it easy for a variety of retailers to introduce the new product in a quick sell-through quantity. It also provides a variety of display options. The design is innovative with all the sidekick pieces coming from one litho-lam, E-flute form. The gold arc mimics the product packaging and is a wrap-around component of the main body of the display. This makes the design highly efficient and economical despite its upscale appearance. The Nivea Body Age Defying Sidekick/Floorstand was created by Menasha Display, 60l E. Erie Avenue, Philadelphia, PA 19134.
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