Starmaker Showcases Hollywood Inspired Beauty Line
Vertical Branding is displaying its STARMAKER(tm) line of beauty products in drugstore chains.
John Cammarano, head of retail sales at the firm’s Adsouth Marketing subsidiary, said, “Our inventive point of purchase display contributed to realizing this opportunity to dramatically increase distribution and exposure for STARMAKER products."
The products were developed by entertainment industry veterans Anson Williams, one of the stars of the TV Series, “Happy Days” and Joanna Connell, owners of STARMAKER Products.
STARMAKER brings some of Hollywood’s best kept makeup and cosmetic secrets from the sets and star trailers to the average woman at an affordable price.
Colour Revolution Displays Mixer Root Touch-Up
THE MIXER™ Root Touch-up from Colour Revolution, recently launched at Douglas Cosmetics. To support the launch, Colour Revolution has created a special point-of-purchase display for the Douglas stores. With sleek, stylish lines and modern design, the display is made in metal in a ‘burnt penny’ shade and features a mirror and unique retractable hair swatches enabling customers to compare one of the six Mixer shades against their hair line or temples.
“When we first came up with the concept of a root touch-up hair product, we decided that it would be positioned as a luxury beauty item,” said Ruth Stern, President, Colour Revolution. “We have developed a product that is a perfect match for the sophisticated, trend-savvy Douglas customer.”
Coppertone Display Debuts At Wal-Mart
This display for Coppertone’s Continuous Spray tanning products is an environmentally conscious unit.
The EcoPDQ, patent-pending, is rolling out to Wal-Mart stores across the nation to merchandise one of Coppertone’s most popular product lines.
The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation.
The display reduces material, manufacturing, shipping and recycling costs. Savings comes from a decrease in the square footage of corrugated materials used.
The EcoPDq was designed to answer Wal-Mart’ business plan for environmental initiatives. The Coppertone Display was created by Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm.
‘Calvin Klein’ Branded Freestanding Retail Stores To Open In U.S.
Calvin Klein, Inc. plans to launch five freestanding Calvin Klein-branded better specialty retail stores in the U.S. featuring men’s and women’s apparel and accessories under the Calvin Klein white label. These stores will extend the brand while offering the Calvin Klein consumer an opportunity to experience the unique white label lifestyle environment first-hand.
“These freestanding stores are a very important step for the Calvin Klein white label brand, as they provide an experiential platform to showcase the brand’s lifestyle. The store’s aesthetic and product assortments will be aspirational, and instrumental in our continuous effort to maintain the brand's image while elevating the brand’s profile,” said Tom Murry, President, Calvin Klein, Inc.
‘Press Play’ Listening Parties Held In Sephora Stores Across The Country
Sean John Fragrances, a division of Estee Lauder Companies and Bad Boy Records recently partnered with Sephora to host simultaneous listening parties in cities across the country to celebrate the new limited edition fashion fragrance, Unforgivable Multi Platinum, by Sean John.
The parties featured music from Sean “Diddy” Combs' latest album "Press Play" as well as music from other artists mixed by well known DJs. For the first time ever, a promotional CD containing two hits “Come to Me” (featuring Nicole Scherzinger of the Pussy Cat Dolls) and “Last Night” (featuring Keyshia Cole) were packaged with 3,000 bottles of Unforgivable Multi Platinum and made available exclusively in Sephora stores nationwide.
Natural & Anti-Aging Products Boost $6 Billion U.S. Makeup Market
U.S. women continue to look for more natural beauty alternatives according to a new report from Mintel. With more than 6% growth reported from 2001-2006, the overall makeup category has continued to soar with strong contributions from the natural and anti-aging makeup segments. Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser sales.
Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major companies such as L’Oreal, Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the last two years. According to Mintel’s research, more than 40 percent of respondents said they wear makeup with anti-aging ingredients.
Beyond anti-aging, natural products have also significantly driven growth in the makeup sector. More than 40% of Mintel’s survey respondents said that they prefer makeup with all-natural ingredients. According to Mintel, more than 200 new introductions in this area have debuted in the U.S. this year. More than one fifth of global organic and natural new product makeup launches have come from the U.S. alone.
Healthy Home Care Products Market To Grow To $10 Billion By 2011
The aging U.S. population and ongoing efforts to contain costs by shifting patients from institutional care to relatively less costly home care will extend the home care products market’s strong growth to sales of more than $10 billion by 2011, according to “The U.S. Market for Home Care Products,” report from Kalorama Information.
Strong growth-driven largely by the increased number of diabetics is expected to persist for home health monitors, the home care market’s largest segment, increasing overall market sales by more than $758 million by 2011. Defibrillators, however, supported by increased demand among the 2.3 million individuals with atrial fibrillation, are expected to lead the charge, posting an estimated 25.2 percent growth over the next five years.
Unilever Unveils Promise Activ SuperShots
Unilever has developed Promise activ SuperShots(TM); the first mini-drink with added natural plant sterols, ingredients clinically proven to help actively remove cholesterol.
Promise activ(TM) SuperShots(TM) contains two grams of plant sterols per serving in a convenient mini-drink giving consumers an easy way to get natural plant sterols for effective cholesterol reduction. The mini-drink also contains Heart Health Essentials(TM) Omega 3 alpha linolenic acid and Omega 6- and it is a good source of vitamin E.
HP has announced a new color matching technology that could change the way people shop for products that require color coordination, such as cosmetics. HP has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colors that complement one another, including makeup specific to skin coloring. A shopper photographs herself using a mobile phone camera and while holding a specially designed color chart. The person then sends the photo to an advisory service. Skin pixels are extracted from the color corrected image of the person's face, and then compared to an existing database of previously captured and analyzed images of skin tones of real people. In a matter of seconds, people using the service receive a text message response with a recommendation on the shades of makeup that are best suited to their complexion. For more information about utilizing this technology, visit www.hp.com/hpinfo/abouthp/iplicensing.
ACT Program For Fluoride Brand
This program was developed to merchandise any 16 piece combination product in a floorstand/tray in order to support a wide variety of retailer requests. The ACT program consists of the ACT 16 pc sk/fs stand and the ACT PDQ. The structure of these displays were designed to withstand potential hazards while shipping, created by the weight of the product. The ACT PDQ was developed to hold either l6 pcs of 18 oz. ACT or 12 pcs of 33 oz ACT to provide maximum variety with minimum use of packaging. The cool color pallet and streamline graphics compliment each other throughout the display program consisting of 2,200 displays. The ACT display program provided the ability to respond to any retail requests for multiple display combinations. The ACT Program was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.
John Frieda Mixed Collection-PDQ
The multi-purpose display featured 10 products in a variety of containers from the John Frieda brand capitalizing on its niche in products for curly or colored hair. The display tray has a multitude of carefully designed product cells that hold products in an organized and sturdy way. These trays are engineered to prevent raw edges from catching on product lids and sturdy enough to withstand pre-assembly, pack-out and two months of store use. The internal cell construction detail gives it the function of vacuum formed displays, but extends graphics into the base. The top sheet of the corrugated sandwich is .010 SBS, a very bright and opaque printing surface. When laminated to E-flute corrugated, the surface is rigid and smooth, belying its corrugated materials. The boards were printed offset using four colors, one PMS and a UV coating for a sleek, clean look. This John Frieda display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Almay Cosmetic Wall Display
Smashbox wanted a contemporary on counter look for use in prestige accounts domestically and internationally. These displays were value engineered using existing bases with updatable templates and product wedges to maximize testable products in a minimal amount of space. Four separate product category modules were created- Face, Lip, Foundation and Eye.
Redesigned headers, reduced the overall size while maximizing the interchangeable graphic area and updating the logo increasing retailer placement. Matte black acrylic is used to create a modern, clean background to highlight the product. These Smashbox on counter displays were created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion, a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
LISTERINE WHITENING® Quick Dissolving Strips Pallet Display
LISTERINE® has set out to revolutionize the whitening strip experience with the help of more than 15 in-store displays created by Henschel Steinau, Inc. The displays encompass a wide range of retail environments and formats including clip strips, floor displays, counter units, PDQ's, Sidekick gravity feed displays, endcaps and a pallet program. In addition to a national merchandising program, account specific versions were created for Wal*Mart, Safeway, CVS, Rite Aid and Walgreens. Overall, Henschel-Steinau created more than 81,000 display units for this program. The displays use key graphics from advertising campaigns running in other media. Some of the display vehicles were designed to contain both the whitening strips and mouthwash product, providing retailers with an all-in-one, space efficient cross merchandising vehicle. These displays were created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Fromm Premium Shear Locking Counter Display
Fromm, a leading manufacturer of quality shears for salon stylists, needed a small counter display for supply stores to showcase a new line of premium shears. Because of the high price-point for this product, the display had to be secure but Fromm did not want the appearance of a locking cabinet. They wanted the look of a high-end promotional cosmetic display. The display features a rotating counter unit with two acrylic ellipses that secure the product by trapping it top and bottom when the top ellipse is locked in the down position. The unit has been well received and has secured the preferred placement desired. The Fromm Premium Shear Locking Counter Display was created by Visual Marketing, Inc., 154 W. Erie St., Chicago, IL 60610.
Stila Tester Display
Stila wanted to gain placement in Sephora stores. Following Stila's design concepts, POP Displays engineered, produced and shipped a 9' wide tester set, in just four weeks, that mirrored the image of "artistry with a wink". Tiles are pitched at 45 degrees to be visible across the store and easily shopped up close. Lighting creates a beauty setting and further enhances product and color visibility. Nine separate lights are daisy chained together, resulting in just a single cord for simple installation. Products are organized by category for improved shopability. As planograms change, an egg crating storage system makes it easy to change products held in inventory behind the testers. This Stila Tester Display was created by P.O.P. Displays, 555 Tuckahoe Rd, Yonkers, NY 10710.
Preferred Fragrance Mesh Metal Display
Preferred Fragrance, manufacturers of Men's & Ladies Perfumes and Colognes, wanted to upgrade the appearance of its current styrene sidekick display while staying within budget. This durable mesh metal display was created. It features folding side panels as well as shelves allowing the display to ship flat, saving significantly on shipping costs. The attractive unit assembles easily, has a no dust attraction feature and was able to withstand the heavy boxes placed on the shelves. An added feature was two four color graphic panels which were screened onto heavy frosted plastic strips. The Preferred Fragrance Display was created by Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Henschel-Steinau Unveils EcoPDQ
Henschel-Steinau has announced the EcoPDQ, a patent-pending PDQ display designed to be environmentally friendly. The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation. The display reduces material, manufacturing, shipping and recycling costs dramatically. Savings comes from a decrease in the square footage of corrugated materials used, including fillers. The compact size of the unit, when closed, is easier to handle and unpack. This EcoPDQ display was created for Visine by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Change-a-Brill has introduced a patened new lighted window sign. Change-a-Brill’s multi-patented reflector technology makes its signs extremely bright. Over this plane of light is a patent-pending replaceable face, which adds the vibrant, brilliant colors and graphics to the sign. A Change-a-Brill face can be digitally printed, silk screened or decorated with vinyl, to accurately reproduce brand graphics. For more information, contact the Change-a-Brill Co., 715 S. Washington Street, Milford, DE 19963.
This high-style spinner display was designed to merchandise feminine hand care products in professional nail salons. The display showcases a wide array of eye, facial, pedicure, manicure and personal gift products. The display measures 20" w x 20" d x 65" h and is constructed of steel tubing, wire, sheet metal and plastic with a powder coated finish. For more information, contact New Business Solutions, 1F Enterprise Place, Hicksville, NY 11801.
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