Creative Health & Beauty Aids Merchandising, August/September 1998
Cover Girl Display Promotes Fall Palette
Procter & Gamble’s Cover Girl line’s Fall ‘98 color promotion, is themed, "Bewitch Bejewel Bedazzle."
Cover Girl will support the initiative with advertising and synergistic in-store merchandising.
According to P&G Cosmetics Marketing Director Anne Martin, "We’ve generated explosive growth behind our recent color collections, and we expect the magic to continue for Fall ‘98. Once again, we’re putting the full power of our marketing machine behind this promotion to spur continued category growth and encourage multiple and impulse purchases."
Coty Displays New Waterdance Fragrance
Coty has introduced Waterdance, an alcohol-free, natural, water-based scent that combines the freshness of blooming herbs with exotic flowers.
Unlike alcohol-based fragrances that begin with a burst of scent and dry-down to a base note, Waterdance remains fresh and uplifting from start to finish. Waterdance is available in three scents: Sunlit Falls, Pure Petal Musk and Tropical Springs. The AquaSpray Colognes and AquaSilk Body lotions are in tune with the 90’s trends of pampering and purity.
Each Waterdance scent is featured in a clear carton that reflects the fragrance’s signature color.
The plastic counter display showcases the glass bottle and carton along with attention-getting waterfall graphics.
L’Oreal Display Promotes New Eye-Opening Pencils
L’Oreal, New York City, has introduced three new eye pencils: L’Oreal Eyecolour Brightener Line and Shadow Pencil enhances and brightens the natural eyecolor; L’Oreal Eye Smoker Line and Shine Crayon creates a sultry look with a sweep of powdercreme and L’Oreal Brow Colourist Colour and Highlighting Pencil is a brow pencil with a subtle shimmering highlighting powder which matches the color and highlights of the hair.
This sleek, modern counter display showcases the three new eye pencils while also providing testers and take-one consumer brochures.
fetish Features `Looks To Die For’
This Halloween, Cosmar Corp.’s fetish line is offering the hottest colors and selection with its "Looks To Die For" and "Nails To Die For" promotions.
The "Looks To Die For" collection includes fetish Gimme Some Lip Lip Color in three new shades: Black Widow (gray/black), Buffy (iridescent white), and Zombie (greenish gold).
fetish Stamp It Body Stamp allows wearers to create "tatoo-like" bracelets or anklets with these new designs, which are perfect for trick-or-treating or to jazz up a Halloween costume available in two new shades: Spider and Black Rose.
fetish Streak Out Hair Streaker is a stylin’ hair mascara available in three new shades: Flash (yellow), Scary (silver) and Scream (orange).
Promensil Displays New Supplement For Women
Novogen Ltd., is using displays to promote Promensil, a dietary supplement for women experiencing midlife changes.
Promensil contains powerful plant estrogens to offer women a natural way to maintain estrogen levels. It is made from red clover, nature’s richest source of isoflavones.
Promensil is being supported at retail with a floor display containing a take-one brochure holder. There is also a six-pack counter display with a take-one brochure holder.
"The displays had to have store presence, provide a mechanism to convey detailed information to the consumer and link with the ad campaign," said Warren Lancaster of Novogen.
Can-Am Care Introduces Counter Selling System
The Can-Am Care, Co. Chazy, NY, is featuring this new "Finger Care" counter-top selling system for its Formulated for Fingers skin cream.
Each selling system includes a pre-packed display unit with 12 bottles of finger cream and an eye-catching front graphic panel highlighting the product’s use.
Formulated for Fingers Skin Cream is designed to moisturize and soothe sore, dry, and callused fingers.
Formulated for Fingers features Australian Tea Tree Oil, known for its soothing qualities. The cream is packaged in four-ounce squeezable bottles.
Ralph Lauren Romance Fragrance Introduced
Cosmair’s Ralph Lauren Fragrances, is launching Ralph Lauren Romance, evoking the essence of romance.
The collection includes an Eau de Parfum Spray, Sensuous Body Moisturizer and Sensuous Bath and Shower Gel.
L’Oreal Launches Jet-Set Quick Dry Nail Enamel
L’Oreal is introducing Jet-Set Quick Dry Nail Enamel with 22 one-coat shades plus a shock-resistant top coat for a two-minute manicure.
Nail Enamel is the fastest-growing segment of the cosmetic market (up 29.5% in 1997), with quick dry enamels accounting for 19.5%, according to A.C. Nielsen.
Pond’s Launches Cucumber Eye Treatments
Pond’s Cucumber Eye Treatments, specially designed to rest on closed eyes, are thin, pliable eye pads which look and smell like real cucumbers. The pads contain natural cucumber extract and puree in addition to natural ingredients such as aloe, gentle chamomile and the anti-oxidant effects of green tea.
Cucumber Eye Treatments are a unique pampering product that promotes relaxation, provides relief for puffy eyes, and helps reduce the appearance of dark under eye circles.
Candie’s Fragrance To Be Introduced
Candie’s, Inc. and Liz Claiborne Inc. have announced a licensing agreement to market a collection of Candie’s fragrance, cosmetic and beauty products. The first introduction will be a signature Candie’s fragrance with initial distribution in department and specialty stores.
Neil Cole, CEO, Candie’s, said, "The same opportunity that we have capitalized on in footwear exists within the fragrance and beauty category. There is a demand for new brands that resonate with the Gen Y segment, and clearly these consumers have embraced Candie’s."
Shiseido Launches "Aging Gracefully" Products
Shiseido has introduced three products with the theme, "Aging Gracefully".
The new products, are: Bio-Performance Intensive Clarifying Essence, providing a youthful glow to skin; Revitalizing foundation, and Hair Energizing Complex, a scalp and hair treatment for fuller, healthier-looking hair.
The Gillette Company
SIGNEDGE Display System
This Gillette SIGNEDGE display system incorporates three major components to create a unified and exciting shaving center: The Header with "Edge Lit" material highlights the shaving center while differentiating the men’s and women’s product sections. The header also features a channel for hanging flag signs, a hidden peg bar for storing extra inventory, special engineering for flexible installation and flexibility in graphic inserts. The Vertical Signs, visible from up to 30’ in either direction feature interchangeable graphics and an injection-molded "flip-up" sign used to educate consumers about the Gillette products. The pilfer-resistant SpaceShow uses a rotating MACH3 razor to attract attention and show off the razor’s design. The SIGNEDGE is helping the MACH3 in an incredibly successful launch. The Gillette SIGNEDGE Display System was created by Abstrategy Design & Manufacturing, Inc., 125 Main Street Matawan, New Jersey 07747.
Iman Spring 1998 Tester
Iman Cosmetics required a tester display for use in department and specialty stores to promote its Spring/Summer 1998 products. The display is designed as an artist pallet allowing the customer to test the products themselves. The unit is fabricated from custom color styrene 4 color printed visual. A 4-color printed riser ties the display in with national publication print ads. The Iman Spring 1998 Tester was created by Shannen Promotions, Inc., 310 Madison Avenue, Suite 1609, New York, NY 10017.
The Lancome Primordial banners were designed to create an impactful in-store visual impression to promote Lancome’s new treatment product. The banners are coordinated to complement both the product and national advertising. Both images were printed in 4-color process and laminated with a clear protective film. For more information on banners, write to The Royal Promotion Group, 119 West 57th Street, New York, NY 10019, or call 212-246-3780 to request a current catalog.
Lancaster Group U.S. designed these exciting and eye catching display materials for the launch of SUNWATER, for use in department stores. Since the signature colors were orange and blue, custom dyed fabrics were needed. Printed displays were required to reinforce the print ads in-store. The items were required to be able to work together or independently. A factice of the package was desired for tables. counters and back ledges. The SUNWATER Launch Collateral consisted of fabric banners and tablecloths, printed diptychs, display cubes and factices. The screened fabric banners and barrel tablecloths were used as eye catching elements stating "SUNWATER". The program helped to make the product one of the top selling fragrances in ‘98. For more information, on banners and displays, write to Shannen Promotions, Inc., 310 Madison Avenue, Suite 1609, New York, NY 10017.
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