DHL & Walgreens Partner To Provide Convenient Shipping
DHL has announced an agreement with Walgreens, the nation’s largest drugstore chain, which will more than double the number of retail outlets offering DHL Express shipping services nationally. Walgreens will expand to more than 6,500 locations by the end of 2008.
The DHL Shipping Spot will be staffed by Walgreens associates at Walgreens photo counters.
“DHL’s success partnering with a retailer to offer in-store shipping services has proven that American businesses and consumers want the convenience of shipping where they shop,” said Hans Hickler, CEO of DHL Express (USA).
George Riedl, Walgreens V.P., Marketing, said, “This will be another powerful addition to our overall strategy of making life easier for customers.”
Diva Latina Sidekick Displays At Wal-Mart Stores
Parfums de Coeur recently used this Diva Latina Sidekick Display to launch Diva Latina Body Sprays, a line extension of its Body Fantasies Body Sprays at Wal-Mart stores.
This sidekick is exceptionally strong to handle the significant weight of the 8-ounce bottles. The display is manufactured from a combination of direct print flexo and litho-lam corrugated components. The litho model shot is a wrap-around piece that makes the model appear to be standing on the second shelf.·The weight-bearing components were made from a single sheet of B-flute corrugated board.
The display’s high graphic impact delivers brand identity, while targeting a growing market segment.
This display was created for Parfums de Coeur by Menasha Display Group, (www.menashadisplay.com), Neenah, WI and Philadelphia, PA.
Too Faced Cosmetics Featuring In-Store Tester Unit
The objective for this display was to create a counter tester unit that immediately provided an environment for customers which conveyed the message of the brand.
Too Faced wanted to combine the look of a makeup vanity table with the hip, retro look that encompasses the line. The display features a black acrylic tester unit base with riser that includes a silk screened mirror and three pockets for updateable graphics. The segmented three parts: face, lips and eyes, makes the display user friendly and the black acrylic allows the products to pop. The display created a fun, glamorous, yet sophisticated environment for consumers to shop.
This Too Faced Cosmetics Tester Unit was created by Preferred Display, a Clifton, NJ-based p.o.p. display firm.
Victoria’s Secret Displays Very Sexy Cosmetics
Victoria’s Secret wanted to develop a flexible modular display system for its Very Sexy Cosmetics that would provide open sell inventory and backstock organization while encouraging consumer product testing.
This display system was created with laser cutting, injection molding, vacuum forms and CNC routing work. There are·laser cut replaceable acrylic templates for product feature and testing. The injection molded product and stock-keeping drawer system features flexible dividers. The vacuum formed feature components highlight promotional product presentations.
This modular display system was created by Retail Solution Center, a Freeport, NY-based p.o.p. display firm.
NaturoMedica Opens Boutique Natural Medicine Clinic
NaturoMedica, a boutique natural medicine clinic, recently opened in Sammamish, WA, with the vision to create a humanized brand image as a provider of an innovative combination of naturopathic and traditional medicine. GIRVIN, Inc., a Seattle-based design firm, collaborated with NaturoMedica,to create the brand strategy. To position NaturoMedica as a hybrid of science-based medicine integrated together with natural medicine, GIRVIN used simple, elegant designs in warm and comforting colors such as gold, beige and red. GIRVIN focused on sturdy yet beautiful renewable resources such as bamboo and stained concrete flooring and recyclable glass, reflecting the clinic’s balance between old and new, and defining it as a welcoming and upscale environment.
Revenues From Retail Clinic Services To Reach $4.5 Billion By 2011
While the costs of receiving medical care continue to burden many patients, residents across the country are discovering the affordable services offered by in-store clinics. These clinics could realize revenues of nearly $4.5 billion by 2011, according to “Retail Clinics: The Emerging Market for Convenience Clinics and In-Store Healthcare,” a new report by Kalorama Information.
Retail clinics are catering to the financially over-burdened, the physically underserved, and the 90 million under- and uninsured.
While revenues were slightly more than $121 million in 2006, intense market growth over the next four years will drive revenues into the billions of dollars.
“Since their inception in 2000, there are now 426 clinics and by the end of 2009 we estimate 2,885, a number that will more than double to 7,885 by the end of 2011,” said Steven Heffner, Publisher, Kalorama Information.
Procter & Gamble wanted its presence at the World Congress of Dermatology in Buenos Aires, Argentina to bring to life their expertise in beauty, technology and innovation. Inter-Global Exhibitions, an Englewood, CO-based exhibit firm, collaborated with P&G’s agency design partner, Anthem Worldwide, Cincinnati, OH to develop the theme “Beauty on the Outside, Innovation Within.” Designed as a three-part experience, visitors to the 3,000 sq. ft. exhibit were immersed in the Pre-Show Gallery that included Beauty Interactive Stations featuring P&G’s beauty products. Each station was staffed by consultants who explained the science of P&G Beauty’s innovation. Semi-transparent wall panels separated the Pre-Show Gallery from the Theater in the center of the exhibit, which had seating for 50 with plasma monitors that created a video wall landscape to further position P&G Beauty as the leader in delivering meaningful consumer benefits. Upon exit, guests passed the gift bar, where they received full-size gift products. “It was incredible to see the new P&G Beauty Equity come to life for the first time in a medium, such as this at the WCD,” said Beth Harlor, Principal Design Manager, Beauty & Health, Procter & Gamble Co.
Nivea Displaying Portable Branded Environments
NIVEA wanted to connect with its customers via customer service booths to deliver NIVEA samples
For the campaign, Nivea needed a lightweight structure with a large footprint, easy to assemble and transport, with the ability to pack flat in wheeled cases. Nivea also needed product display areas and counter space for customer interaction.
Exhibitree Display Services created this solution using the SOLO System from Globotech Displays, based in San Diego, CA, (www.globotechdisplays.com). The modular display system provided for a versatile environment, easy to adapt to the different target locations. Full wrap graphics completely branded the displays with NIVEA’s logos and lifestyle images.
Menasha Packaging will be showing this Revlon Sugar-Sugar/Golden Affair Power Wing display. The display was designed to showcase existing Revlon blush and lipstick products in a different, elegant, high-quality display targeted at style-conscious prom-going teenagers, at Wal-Mart locations with specific demographics. The dual powerwing display promoted Revlon’s brand image of quality and elegance, reinforced by the slick look of the products. To learn more about this display, contact Richard Burke at Global Shop, Booth 1211; or call 800-232-0473.
Gillette Embrace Two Sided Rolling Cart. This display conveys effectively Gillette's Venus Embrace women's razor brand during the critical launch period. This unit can be relocated to various areas of the store and is accessible by consumers from two sides. The use of injection molded high impact styrene, six-color printed litho panels and powder coated metal peg hooks help the display to securely and efficiently organize the heavy product in a semi-permanent unit. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Lumene Secret of Arctic Nature Brand Event. The objective of this display was to build awareness for the Lumene families of product for their unique special makeup and skin care needs. The display includes three PDQs that feature a mix of products from three products. Each PDQ tray houses products color-keyed to the packaging with attractive angled side panels and internal raised product inserts. An internal graphic panel, header card and ample front and side panels allow for substantial logo treatment. Created by Menasha Packaging, 601 E. Erie Ave., Philadelphia, PA 19134.
Coppertone Continuous Spray Suncare End of Table Display. This display was designed to fit back-to-back with Walgreens mid-aisle speed table to merchandise the product out-of-category, in high traffic locations. The unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747
Listerine Whitening Mixed Pallet for Wal-Mart. This display ships pre-packed for easy set up and was designed to promote a Buy One, Get One Free offer for Listerine Whitening Quick Dissolving Strips and Whitening Mouthwash. The pallet was designed to feature the Listerine Whitening Quick Dissolving Strips on two sides and the BOGO strips/mouthwash offer on the opposing two sides. Created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
L'Oreal Bare Naturale. This display communicates upscale brand imagery and includes a unique interactive element. The interactive shade selector determines the correct shade. The modular unit fits directly into the L'Oreal wall. It ships fully assembled with brackets in the back that snap into the wall. It is easily updateable. Created by POP Displays, 555 Tuckahoe Road, Yonkers, NY 10710.
Weleda Skin Care Products Display
This display was used to introduce Weleda, a leading European brand of organic skin care products, to U.S. Consumers. The objective was to instantly build consumer awareness of the four types of "Sea Buckthorn" lotions with an eye-catching, brightly colored display that "pops" in the retail environment. The display arrives ready-to-sell and can be easily used as a wing rack or a floor stand. It is constructed of E flute with offset printing for the wing, with a riser made of B flute and offset print for the base. The Weleda Skin Care Products Display was created by Menasha Packaging, 60l E. Erie Ave., Philadelphia, PA l9l34.
Lucite Color Display
La Prairie required a compact version of their Color Display to test a limited number of products in a simple but luxurious counter unit. Using a 22" x l6" footprint, a clear acrylic unit was designed and fabricated with multiple layers. This layering allowed the products to be viewed and tested in both a horizontal and vertical position. The clear polished acrylic showcases the product colors and the luxurious La Prairie product packaging from all angles. The Lucite Color Display was created by Nikles Design Corp., 2365 Milburn Ave., Bldg. #4, Baldwin, NY 11510.
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