Bobbi Brown Cosmetics Counter Features Video Wall
The focal point of the updated Bobbi Brown flagship cosmetics counter at Bloomingdale’s 59th Street store in New York is a nine screen (3 by 3 matrix) video wall served by YCD Multimedia’s MuVi Wall™ product. Additionally, two 32" high definition touch screen interactive displays have been incorporated into Bobbi Brown’s product tester display unit. This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, information on the cosmetic of their choice as well as suggested complimentary products. Customers can then try products from the tester display.
“YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do,” said Leo Mascotte, Vice President of Creative Services for Bobbi Brown.
OPI Displays Alice In Wonderland- Inspired Nail Lacquers
OPI will debut four limited-edition Nail Lacquer shades inspired by Alice In Wonderland. The fantastical shades include: “Absolutely Alice” - an absolutely amazing blue glitter; “Thanks So Muchness!” - a “much-have” red shimmer; “Off with Her Red!” - a glowering, empowering hot red; and “Mad as a Hatter” - a madly marvelous black-multi glitter. The spectacular colors are featured in a beautiful movie-themed display.
The Alice In Wonderland-inspired Nail Lacquers by OPI are on display at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard's, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta.
LYSOL Introduces No-Touch Hand Soap System
Despite elevated concerns about illness-causing germs, most families don't suspect that their household soap pumps might actually be transferring bacteria to their hands. LYSOL, has introduced the No-Touch Hand Soap System - a revolutionary way to help keep hands healthy. For use in the kitchen or bathroom, it helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap that kills 99.9% of bacteria.
Gillette Introduces Fusion ProGlide
Procter & Gamble has introduced the Gillette Fusion ProGlide shaving system. Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance.
Chip Bergh, Group President, Global Male Grooming, Procter & Gamble, said, “By taking the world’s number one selling razor and making it better we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette.”
FLIRT! Launches Rock-n-Rebel Fragrance
FLIRT! Cosmetics has teamed up with twin-sister pop-rock duo, “The Veronicas” as style ambassadors for its latest fragrance launch, FLIRT! Rock-n-RebelTM Perfume Spray. Julie Howard, Sr. VP Marketing, FLIRT! Cosmetics, said, “We are thrilled to be working with The Veronicas as style ambassadors as they represent everything that FLIRT! Rock-n-RebelTM is all about - edginess, femininity, individuality, energy and fun.”
Coty Promotes Beyonce Heat Fragrance
Beyoncé has launched her debut fragrance, Beyonce Heat. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies Beyonce’s sexy aura and unique sensual appeal.
Marketing Impact will be showing this Wall Mounted Pusher System. This modular display system is adjustable so it may be used to merchandise a wide variety of different products. The displays spring-loaded pusher system keeps products organized and easily accessible. The display is available in depths of 22”, 20”, 18” and 16”. The display system mounts directly to perf board, making it extremely flexible. The unit is constructed of strong, durable plastic. To learn more about this Wall Mounted Pusher System, contact Michael Vogler, at Booth 2156 at Global Shop, or call 905-738-0888. (Web Site) www.displaypeople.com
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