California Paints Displays 20th Century Colors Of America
California Paints has released an authentic historic color program which includes its new 20th Century Colors of America color palette. California Paints partnered with Historic New England to introduce the most authentic historic color collection ever created.
“The 20th century palette is a road map to recreating the past through design,” said Maryellen Mantyla, Director of Marketing for California Products Corp. “Anyone looking to replicate an authentic interior or exterior color palette referencing the architectural styles of the twentieth century can do so with ease using this collection.”
California Paints supports the program at retail with a Colors of America Color Rack, color card, fan deck, and period color guide.
Shaw Carpet Display Showcases Color Choices
Shaw is brightening floors across the country with Shades of America, a new carpet collection featuring more than 90 colors.
To help make the often intimidating process of picking out carpet easier for consumers, Shaw created the Shades of America Color Wall display. The wall features all 90 colors in the line, with samples of each shade in every style of carpet offered through the collection (plus the flexibility to easily change or add colors and styles). A cleverly concealed storage area is integrated into the wall’s warm, rich and sturdy design to stow carpet samples for shoppers to take home.
By displaying a full line of options in a well-organized manner, Shaw helps consumers feel more confident in the choices they were making.
The Shaw Color Wall Display was produced by Harbor Industries, (www.harbor-ind.com), a Grand Haven, MI-based point-of-purchase display firm.
Interactive Display Promotes SnapStone Flooring
A unique flooring solution, SnapStone is a new porcelain tile that is permanently bonded to an interlocking tray with a rubberized base. As a floating floor, its benefit is that it can be installed over existing hard surfaces without the need for mortar or heavy underlayment.
SnapStone reached out to Pro-Motion Technology, Wixom, MI, (www.promotion.us), to create a fixture incorporating LCD/Media players and install them in 252 Menards locations as well as hundreds of specialty floor covering retailers. The Company is also launching a touch screen model in both Lowes and Avaire brand retailers.
“Marketing a new product, it's clear to us that incorporating an interactive component into our displays plays a large role in telling the SnapStone story, and ultimately driving sales,” said Matt Lessman, Marketing Manager, SnapStone.
Ace Hardware To Sell Craftsman Tools
The Craftsman tool brand will now be sold through Ace Hardware stores. Ace stores will be able to sell the Craftsman brand including hand tools, portable power tools, compressors, wet/dry vacs and tool storage.
“This alliance will reinforce Ace stores as a premium destination for customers shopping for tools and other quality core hardware products,” said Ray Griffith, Ace President & CEO. “Bringing the nationally-trusted Craftsman brand to the aisles of the most helpful hardware stores in America will benefit both our retailers and customers.”
“This expands access to Craftsman for existing and new customers,” said Bruce Johnson, President, Sears Holdings. “Offering an assortment of Craftsman products more broadly through Ace locations will strengthen the Craftsman brand.”
Barbara’s Way Partners With Stanley Too
Home improvement expert, Barbara Kavovit is expanding her Barbara’s Way brand by partnering with Stanley to produce high-quality, affordable tools designed for women. Through the Stanley licensing partnership, products will first roll out into all Walmart stores.
The new Stanley Barbara’s Way assortment includes storage organization products and 20+ hand tools as well as storage boxes, multi-compartment organizers, and soft storage bags.
Barbara Kavovit, said, “To help satisfy the demand of an underserved category for women in the home improvement sector is very gratifying. Now women can feel even more comfortable by using my products to improve their home.”
Met Life Surveys 55+ Home Buyers
The National Association of Home Builders and the MetLife Mature Market Institute, recently conducted a study comparing the housing preferences of the 55- to 64-year-old age group vs. those of the 65+ age group.
The housing preferences were found to be similar with the exception of: 1) The younger group showed more interest in technology-heavy features, 2) The older group expressed a stronger preference for a single-story floor plan or one with a first-floor master bedroom.
One surprising finding, according to John Migliaccio, director of research at MetLife’s Mature Market Institute, “is that the younger group of mature consumers reported enthusiastically that they want services like home maintenance and repair as part of their next home purchase, along with services usually connected to older householders, such as housekeeping, onsite health care and transportation.” All of these were ranked higher than the desire for social activities which have been thought to be valued quite highly by this group.
Majority Of Homeowners Plan To Invest In Home Improvements In 2010
The majority of homeowners (53%) agree that investing in their home remains a priority, according to a new survey by American Express. In fact, 62% of homeowners plan to embark on home improvement projects in 2010.
Eighty-five percent of homeowners consider their homes to be their most valuable asset. On average, the amount spent on property enhancements will be: $6,200 among the general population, $6,100 among young professionals, and $11,500 among affluents. Nearly seven in ten homeowners (68%) will pay for improvements with cash, check or savings, followed by using a credit card with the intent of paying the balance off in full (28%), and using a tax refund (10%), indicating that consumers are largely financing home improvements projects with money they have versus various forms of loans, such as home equity lines (9%) or revolving balances on credit cards (7%).
Of the home improvement plans being tackled by homeowners: The majority (53%) involve indoor remodeling, with cosmetic work (36%), redoing a room (25%), and installing new flooring (14%) topping the list. Nearly one in three (29%) homeowners plan to remodel their outdoor spaces and more so among young professionals (55%) and affluents (35%).
New Weather-Based Technology Helps Reduce Water Use
Rain Bird is changing the way homeowners water their landscapes with technology-infused irrigation products designed to save water by automatically adjusting the schedule and amount of water needed according to changing weather conditions. From weather-based smart controllers to moisture sensors that deliver information on soil condition, each is designed to help homeowners cut outdoor water use by up to 70%.
Tendril Vision Launches In-Home Energy Display
Tendril has introduced the Tendril Vision, which allows people to link directly with their utility to get real-time information about their energy use and cost. This provides opportunities for utility customers to reduce their consumption by an average of 10-15%, according to Tendril CEO Adrian Tuck.
“For the first time, people at home can receive real-time information through a highly intuitive device. It allows them to take an active role in how much energy they use in order to change their behavior and see immediate results,” Tuck said.
RIDGID Teams Up With Cleveland Indians
RIDGID and the Cleveland Indians are teaming up for the 2010 and 2011 seasons to make RIDGID the Official Tool of the Cleveland Indians. Fans can enjoy themselves at the new RIDGID Jobsite Bar in Progressive Field’s market pavilion in center field. Before certain home games, RIDGID staff will be on hand to demonstrate the latest in tool technology to fans. The sponsorship agreement also includes signage, home game contests, product showcases and live radio mentions.
ESPN Craftsman Tech Garage Goes On Tour
Craftsman, the Official Tools of NASCAR and ESPN is giving race fans a VIP NASCAR racing experience right in their own back yard with special events held in Sears stores in markets across the country. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the traveling television studio used throughout the network’s multi-platform NASCAR race coverage. Fans can experience “pit row” with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close with the tools trusted by NASCAR.
Kris Malkoski, V.P., Craftsman brand, said, “This tour gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR auto enthusiasts.”
Category: Permanent Displays
Display Producer: SMS Select Marketing Solutions
760 Lakeside Dr., Suite D, Gurnee, IL 60031
SMS partnered with Baldwin to create a completely new high end look. The program is tailored to allow for different versions of the display to ship out for the different stores as well as different product configurations for different parts of the country. The entire program was about giving the client exactly what was wanted for each of the hundreds of store sets.
Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
Alpak Display Group offers a wide selection of stock corrugated displays. Shown is a customized version of Alpak’s SD109A Stock Dump #2 display with litho-labeled header and front graphic. This display for Thomas & Betts came packed flat and was strapped with the product cartons.
Category: Showroom Entrance Wall
Display Producer: The Aronson Group
27 Honeck Street, Englewood, NJ 0763l
Sleep Innovations wanted to create a showroom entrance wall that would be eye-catching and would create a sense of serenity as customers entered the showroom. The wall measures 70”H x 20”D x 10’W. The unit displays the Sleep Innovations mission statement on a piece of frosted acrylic. Along with lighting, an iridescent glow was able to be achieved without the expenses of creating a “waterfall.”
Category: Permanent Displays
Display Producer: SMS, Select Marketing Solutions
760 Lakeside Drive, Unit D, Gurnee, IL 6003l
This permanent display program was produced for Schlage. The project contained a wide range of services including custom display design, engineering, manufacturing and assembly, warehousing and fulfillment and online inventory management.
Category: Permanent Displays
Display Producer: Santa Cruz Industries, Inc.
14l4 Soquel Ave. Suite 204, Santa Cruz, CA 95062
This FX PRO display was made to showcase the wide variety of landscape lighting made by FX Luminaire. It represents different materials used in landscaping, with the vacuum for granite rock, redwood trellis and working lights. The granite rock can also be used as a stand-alone counter display.
Harbor Industries, Inc. created this New Leaf Candle Display, an environmentally friendly unit created to promote Candle-Lite's eco-friendly New Leaf scented candles. The display is made of unfinished medium density fiberboard which is CARB Phase l compliant. The unit uses biscuits made of 100% recycled hardwood and water soluble glue. The graphics are digitally printed on "Green to the Core", a greener alternative, earth friendly, biodegradable rigid media. The display ships knocked down to minimize its carbon footprint. The display is designed to be100% recyclable at end of life. For more information, contact Harbor Industries, 14130 172nd Street, Grand Haven, MI 49417.
(Web site) www.harbor-ind.com
This unique Sample Tile Display, is sturdily constructed from wire, tubing and metal and has a silver powder finish. It holds 32 color samples of 12" square tiles. The 4-sided header has the CaesarStone logo screened on all sides. The unit is constructed from all metal materials, so it is completely recyclable. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
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