Creative Online

CREATIVE Hardware/Housewares Merchandising
February/March 2010



Super Glue Corp. Unveils Interactive Glue Guide

Pacer Technology has developed the Interactive Glue Guide for the Super Glue Corp., which will help consumers with adhesive-related questions. Super Glue will begin placing the Interactive Glue Guide at retail outlets.

The Interactive Glue Guide engages the consumer to call 866-GLUE-911 or simply send the text message “superglue” to 41411. After answering a series of short questions about the materials to be glued, the Interactive Glue Guide provides the name and picture of the correct adhesive for the project or job.

The Interactive Glue Guide provides an effective solution for retail outlets by creating order and organization in the adhesives category, reducing labor expenses, and increasing sales through satisfied repeat customers. Consumers can use the Interactive Glue Guide from their wireless phone or PDA while they are in the store. Super Glue Corp. will customize each Interactive Glue Guide with 31 adhesive SKUs to satisfy the specific needs of each retailer.



Baldwin Showcases Its High-End Hardware

Baldwin Prestige Merchandising wanted a display to show the quality of its high-end hardware. This display uses rich woods, distinctive metalwork and spot lighting to build this interactive display that stands out in the aisle of big box stores. The display's appearance emphasizes quality with its design which focuses on functionality and easy use. The modular design makes the display easy to assemble and re-stock. This permanent display promoting the residential hardware products, offers quality, strength and craftsmanship to convey the attributes of the products.

The products are grouped in a space-conscious way that shows off the options available while making product comparisons and selections simpler for the consumer. The Baldwin Showcase was created by SMS Select Marketing Solutions, a Gurnee, IL-based p.o.p display firm.



Broan Introduces Solar-Powered Attic Fan

The new Broan® Solar-Powered Attic Ventilator (SPAV) is the premium solution for attic ventilation. The Broan SPAV is completely solar powered, requires no electricity or fuel, emits no pollution and costs nothing to maintain. Its high-end, whisper-quiet direct current (DC) motor is highly efficient and emits no ambient noise. The Broan SPAV's highly sensitive solar panels are able to power the ventilator even in times of low light.



GE Launches Hybrid Water Heaters

GE’s new Hybrid Water Heater, which is up to 62% more efficient than a traditional electric water heater, is now available at Lowe's stores. By utilizing heat pump technology in combination with traditional electric resistance elements, the GE Hybrid Water Heater pulls heat from surrounding air and transfers it to the tank to heat the water.



Dow Debuts PowerHouse Solar Shingles

The DOW™ POWERHOUSE Solar Shingle installs and performs like a standard asphalt shingle while harnessing the power of the sun to offset a portion of a home’s energy usage. Jane Palmieri, Managing Director, Dow Solar Solutions, said, “The system intentionally mimics asphalt shingles in appearance, form and function, making it compatible with the vast majority of new and existing residential rooftops.”



Hi-Impact Products will be showing its new! Ultra Hang Tabs which are different, faster to use, greener, with a patented innovative design and format for quickest in-store use. Hi-Impact Products offers competitive pricing since there is no intermediary. For a demonstration and samples, visit Carl Pomerantz at Booth 2458 at Global Shop, or call 888-TABS-123. (Web Site) www.hi-impactproducts.com



Walls + Forms Inc. will be showing its Lights Alive Illuminated Display System. ECHO Inc., an international power tool company is using the system, featuring a lightweight, easy to install lightbox utilizing 24" x 24" x 2' panel modules. Each unit features left and right sections with easy to connect electrical plugs. A Walls + Forms proprietary aluminum framing system houses the easy to change images. To learn more about this Illuminated Display System, contact Dan South at Booth 4234 At Global Shop, or call 972-745-0800.(Web Site) www..com



T.M. Shea Products will be showing this Heavy Duty Magnastrip, a strip merchandiser for heavy products that previously could not be featured on strip merchandisers. The Magnastrips are easily installed on any metal vertical surface and held in place with 2 heavy duty magnets. Peg hooks are available in lengths of 2" or 4" with or without UPC scan plates. The Magnastips are available with various signage options. To learn more about this Heavy Duty Magnastrip, contact Tom Shea at Booth 4330 at Global Shop, or call 800-992-5233.(Web Site) www.tmshea.com






















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