Tide Pop-Up Studio Spotlights Tide iPhone App
At the heart of P&G’s new Tide campaign is a pop-up Tide Studio, where visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist standing by to offer free style consultations, visitors can experience the thrill of the catwalk.
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