Carfax Expands Marketing Support for Dealers
Carfax is increasing its support of dealers to boost customer traffic and used car sales. Subscribing dealers have access to an expanded set of free marketing materials from Carfax that includes Car Fox inflatables and signage that help influence a car buyer.
Updated vehicle and door stickers featuring Car Fox and media assets for the 'Show Me the Carfax' campaign are a few of the items available to subscribing dealers. Participants in the Unlimited Carfax Report Program for dealers also can reserve a variety of Car Fox inflatables and a full-size Car Fox suit for special events.
“The inflatable Car Fox is an absolute traffic-stopper,” said Randy Jackson, general manager of Serra Buick GMC Cadillac in Washington Township, Mich. “We nearly tripled sales from a normal three-day period having Carfax and Car Fox everywhere on the lot. In fact, at least two sales we made were from passers-by stopping in because they saw Car Fox outside. Carfax provides us with dynamic assets that legitimize our used car message and help us sell more cars.”
Discovery Channel Installs 446-Foot Inflatable Shark On World Headquarters
In celebration of Discovery Channel’s SHARK WEEK, “Chompie” was placed on the Discovery Communications headquarters building in Silver Spring, MD. The giant inflatable shark is 446 feet long from his nose to his tail, and took 6.65 miles of fabric to make.
To make the shark, a scale model of the Discovery Communications building was created. Individual scaled clay models of each shark piece were built, and pattern pieces were then derived. The patterns were scanned and sent to a digital fabric-cutting table. A team of airbrush artists brought the shark to life.
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