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CREATIVE Inflatable Promotions Update, April/May 2000


Coors Light Indy Car Inflatable

This 40" custom inflatable is a replica of a formula style race car. It provides an attractive image in-store and attracts the consumer at the point-of-purchase. Custom made replicas can be produced as small on-packs, as hanging displays or as giant stand-up displays for both indoor or outdoor use. The Coors Light Indy Car achieves brand recognition. For more information, contact Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101.

Sprint Telephone Inflatable Replicas

Sprint uses these telephone replicas in various sizes to create brand awareness at locations throughout the U.S. Marketing Managers display these inflatables continuously throughout the year to create immediate advertising impact for new phone models. These inflatable replicas are used at sporting events, store openings, trade shows, malls and store locations. For more information on inflatables, contact MaxImage, P.O. Box 382574, Memphis, TN 38183.

Rio Cristal Cruise Ship Inflatable

Anheuser-Busch, in their effort to promote the imported brand, Rio Cristal, decided to create the exciting image of the trip from South America to the United States. A replica of the Carnival Cruise Line vessel was imprinted with the logo of “Rio Cristal” and displayed in many of the outlets that had the drink available to the consumer. The eye-catching inflatable display resulted in more than anticipated sales increase for the product. For more information on inflatables, contact Alger Creations, Inc., 21-31 Queens Boulevard, Elmhurst, NY 11373.

Remote Control Adds Movement to Inflatables

Sterling Promotional Corp. has introduced a new type of inflatable called “Inflatables On The Move.” A new remote controlled base unit adds a dimension of movement to inflatable promotions. The base operates on four “D” batteries, the control on one, “9V” battery. These moving inflatables can be operated remotely from over 50 ft. distances. For more information, contact Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, New York 10577.

Procter and Gamble Cascade Bottle

This 60' Cascade Bottle inflatable was created for Procter and Gamble. The inflatable was 45' across x 15' deep. This monstrous inflatable was an exceptionally challenging inflatable by its sheer size. The inflatable was used to increase brand awareness. The size of this inflatable replica helped create 'top of the mind' awareness. For more information, contact Landmark Creations International, 3240 West County Road 42, Burnsville, MN 55337.

SkyDancer™ Inflatables Promote Store Openings

SkyDancers combine size, shape and motion to form mesmerizing displays. The large size SkyDancers are from 50 to 70 feet into the air and dance with entertaining motion. When activated, the air system pushes air through the bottom of the figure and out of the hands and head. SkyDancers can remain in action 24 hours, 7 days a week. Now available is SkyDancer Jr., a miniaturized version of the larger displays. Company logos may be printed on the puppets, which may be lighted to entertain day or night. For more information, contact TubeWORKS, Inc., 5173 Douglas Fir Rd., Buildings 1 & 3, Calabasas, CA 91302.

Shoppers Drug Mart Inflatable Used In Community Events Program

Shoppers Drug Mart used cold air inflatables as part of a community events program. The interactive inflatables bounce, attract attention and become the talk of every town they visit. The attractive and interactive inflatables have become popular for community events. The program was so successful, Shoppers Drug Mart has expanded it nationally. For more information on these cold air inflatables, contact Dynamic Display, 5450 West Jefferson Avenue, Detroit, MI 48209.

Coleman Lantern 8-Foot Cold-Air Inflatable

This 8-foot inflatable Coleman Lantern created high visual impact for the Coleman “Out There” tour. This promotion featured an 18-wheeler full of the latest outdoor camping equipment and technology. It traveled to various retail stores in several states. The inflatable helped promote Coleman camping products at sporting goods stores. The inflatable was produced of vinyl coated nylon and featured an internal fan. For more information on inflatables, contact Small Wonder Inflatables Inc., 1941-F Friendship Drive, El Cajon, CA 92020.
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