Jose Cuervo Promotion Highlights Mexican Pride
Jose Cuervo has partnered with Mexican soccer player, Alberto Garcia Aspe to launch a promotinal campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team.
With the slogan “Mexico, You Always Have It On,” Jose Cuervo Tradicional positions its brand at the forefront of Mexican national identity. For the campaign, Jose Cuervo Tradicional dresses in the team colors and waves its country’s flag.
Cuervo’s multi-faceted marketing strategy incorporates advertising, interactive, point of sale, events, and experiential marketing programs.
“With this campaign, Cuervo Tradicional embraces the honor and responsibility that lie at the core of its Mexican heritage,” said Toby Whitmoyer, Brand Director, Cuervo Portfolio.
Above All Advertising, Inc., offers Portaboards, inflatable portable billboards designed to attract attention in front of stores, at promotional events, trade shows, etc. Portaboards are large enough to have a strong impact, yet they are easily portable to be moved where ever needed. Portaboards can also be used as an inflatable outdoor movie screen for promotional events. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683 (Web Site) www.abovealladvertising.com.
Sapporo Inflatable Towers Over Crowds
Washington, DC is famous for its many tourists that flood the downtown streets, especially during the annual Cherry Blossom Festival. This 30-foot tall inflatable advertising balloon created a lot of attention for Sapporo beer.
Custom inflatables are really popular at public events and festivals because of their unique ability to tower over crowds.
This giant inflatable was created for Sapporo by Landmark Creations Int'l., 3240 West Co Rd 42, Burnsville, MN 55337, (Tel) 800-553-3593 (Web Site) www.landmarkcreations.com.
Pepsi Stuff Promotion Features 60' Tall Inflatable
This inflatable monster was built to be the mascot for the Pepsi Stuff Promotion. It contains images comprised of all of the things that could possibly be earned through the Pepsi Stuff promotion. The inflatable is 60' tall. The inflatable was designed to build awareness and gain impressions for the Pepsi Stuff promotion. The monster was in Times Square before the launch of the promotion; at the Super Bowl for the start of the promotion and at the Talladega Speedway for a NASCAR Event where Pepsi is the main sponsor. The Monster will be used throughout the year at various events that Pepsi is sponsoring. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
WWE Custom Inflatable
World Wrestling Entertainment (WWE) required a rush job for Wrestlemania 24. They wanted two custom inflatables that needed to be manufactured, shipped and delivered within two weeks. Two 24' inflatable units were created and delivered within the required time constraints. The WWE custom inflatables were delivered in "crunch" time. For more information, contact Above All Advertising, Inc., 9080 Activity Rd, Suite A, San Diego, CA 92126.
Bar S Hot Dog Inflatable
Bar S Hot Dogs wanted to use an inflatable giant replica of its Bar S jumbo franks package to promote the line. This inflatable was designed to look like an actual package with the hot dogs inside. This inflatable was the first ever to be made using a UV printer! The entire skin of the inflatable was printed with a 5meter NUR Expedio press. The printer prints at speeds up to 1,600 sq. ft. and, the ink is extremely durable, and the quality is excellent and it's environmentally safe. For more information, contact contact Paramount Promotions Inc., 2902 E. Washington Street, Phoenix, AZ 85034.
MetLife Giant Inflatable Blimp
MetLife was doing a stock split and wanted this inflatable to create attention. The inflatable was 30 ft. long. A foam carved cabin was created for it and attached to the inflatable which was set up on a platform on Wall Street and Broad in New York City. It created quite an impression as crowds of people in that area at lunch hour were able to see it. For more information, contact Dynamic Displays, 5450 W. Jefferson, Detroit, MI 48209.
3 Blind Moose Inflatable Snow Globe
3 Blind Moose recently used this custom inflatable Snow Globe display to promote its wines this holiday season. This 3 Blind Moose Snow Globe, features a caroling moose, and highlights the lines fun, trademark character. The Snow Globes are easy to set up; simply plug in, and they self-inflate in seconds. This 3 Blind Moose Snow Globe Inflatable Display was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Topcon Trade Show Exhibit Inflatable Globe
This unique inflatable globe was produced from digitally printed artwork to create a backlit inflatable with one flat side that was hoisted to the ceiling. The inflatable was used by Exhibitgroup/Giltspur for the Topcon Positioning Systems booth. The inflatable was the centerpiece of the exhibit and was required to be eye-catching and engaging. Digital artwork was wrapped around a skeleton then backlit with two T4 Fluorescent lights. This resulted in a beautiful reproduction that simulated looking down on the earth from up in space. The inflatable received numerous flattering comments by attendees at the Las Vegas Conexpo Show. For more information on this inflatable, contact Landmark Creations International, 3240 West Co. Rd 42, Burnsville, MN 55337.
Back to Top
To See previous issues of Creative Inflatable Promotions, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
