Creative Online

CREATIVE In-Store Media
April/May, 2005


NAVITOUCH Kiosks Deployed In Circle K

NAVITOUCH, a division of WMD, is deploying its interactive NAVITOUCH kiosks to Circle K convenience stores throughout the west coast region.

NAVITOUCH, a division of WMD, uses Interactive Digital Display (IDD) technology to create powerful digital messages displayed on touchscreen monitors that enable consumer interaction. Advertising on the NAVITOUCH system provides advertisers opportunities for direct, immediate interaction with the public and quantified feedback from the NAVITOUCH network.

Chris Wilson, Director of Marketing for Circle K Stores, said of the NAVITOUCH partnership, “We are pleased to bring this unique menu of shopper services to our customers. We have already seen evidence that these services increase in-store traffic and the point-of-purchase advertising creates ad
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