Onspot Digital Network Is Launched
Publicis Groupe and Simon Property Malls have launched the OnSpot Digital Network, a high-definition digital network in Simon Malls.
“We are offering marketers a unique opportunity for ongoing brand awareness with extremely upscale consumers," said Simon Badinter, CEO of Publicis. Stewart Stockdale, CMO, Simon Property Group, said “Our shopping centers are extremely targeted, high traffic locations.”
OnSpot Digital Network will broadcast on nearly 2,000 screens by the end of the summer.
Coupon Dispensing Kiosks Launched In BI-LO Stores
Matthias MoneyBoard’s new coupon dispensing system via kiosks is being piloted by BI-LO supermarkets in the Southeast.
The interactive web-based system is available in stores 24/7 with three free-standing touch-screen kiosks per store, each with two screens displaying 24 coupons at all times. A touch of the illuminated image on the screen gives the shopper an instant coupon for a product, along with its location in the store. The instant-access unit revolutionizes coupon marketing, redemption, validation and reconciliation. Manufacturers also control the maximum number of coupons redeemed and the coupon amount, while MMB manages all aspects of the program for the manufacturers and the stores. Data is delivered via secure internet transmissions.
For more information on the Matthias MoneyBoard coupon machines, visit www.matthiasmoneyboard.com.
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