Shell Uses PromoPump For V-Power Launch
Shell Oil recently chose PromoPump as part of its national Shell V-Power fuel launch. PromoWorks' PromoPump is a point-of-sale promotional “jacket” that zips around the hose of any fuel pump.
Constructed of fuel-resistant materials, the PromoPump has ample brand messaging space and offers custom color graphics. The unit has a foam core that provides protection for auto bodies and its reflective neon strips deliver nighttime visibility.
“PromoPump is a new way to reach a captive audience while they fuel up,” said John Gabbey, V.P., C-Store Business Development for PromoWorks. “This is typically idle time for consumers, and the PromoPump gives them a targeted message to react to while they are refilling.”
For more information contact PromoWorks, Schaumburg, IL; (Tel) 888-310-3555 or visit www.PromoWorks.com.
Springboard Announces Concierge Electronic Shopping System
Springboard Retail Networks has introduced the Concierge electronic shopping system.
First, consumers upload their shopping list to the Concierge web site. As they walk down the store aisle, the Concierge map helps them locate the items in the store. As they place the item in the cart, the Concierge scanner reads the barcode, ticking it off the shopping list. Concierge automatically adjusts their shopping list, aligning it to the aisle layout in that particular store. The Concierge barcode scanner keeps a running tab on spending. Concierge also provides statistics on where shoppers are spending money and how much time they spend in a section of the store.
For more information, visit www.springboardnetworks.com or call 877-525-5051.
Buy For Less Implements Automated Coupon Machine
Buy For Less, a leading grocery chain in central Oklahoma, is installing the BetaCorp Automated Coupon Machine kiosk in each of its supermarkets.
The interactive kiosk provides shoppers with coupons through the use of a touch-screen monitor and printer. Powered by an integrated database of manufacturers’ coupons, the ACM offers Buy For Less shoppers a growing selection of coupons. To attract shoppers to the ACM, a 3D holographic display projects digital video images that appear as objects floating in space.
BetaCorp, Austin, TX, (www.betacorp.com) has provided the Automated Coupon Machines for the program.
POP AdVisionsLaunches Roto Media Cylinder
POP AdVisions has introduced the Roto Media cylinder, a trash receptacle and ad medium. While the insulated interior functions as a refuse receptacle or cold beverage container, the exterior houses illuminated graphics seen as the cylinder rotates.
For more information, contact POP AdVisions, Inc., (Tel) 866-217-6723, (Web) www.popadvisions.com.
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