Zippo Lighters Featured In Mall Ad Campaign
Zippo Lighters, and its ad agency, Blattner Brunner, is using shopping mall staircases as an ad medium to appeal to women. The campaign uses staircases as canvases to paint the scene of a romantic evening.
Beginning from the bottom step, the shopper sees the wardrobes of a man and woman shed piece by piece. The couple themselves are never actually shown, only their clothing dropped haphazardly along the staircase. An image of a Zippo lighter greets the shopper at the top step, accompanied by the tagline, “So where will a little candlelight lead you?”
Food Court Ad Network Is Launched
Creatable Media has joined with Clear Channel malls to launch a new food court tabletop ad network. Creatable Media showcases ads atop custom-designed tables in mall food courts across the nation.
“Our test campaigns have garnered astonishing results,” said Kim Brewer, V.P., Marketing at Creatable Media. “Consumers have rated the tabletop ads remarkably high, saying they were entertained by them while having a meal. Not only were our clients’ ads seen an average of 32 minutes per table exposure, but also our data showed that consumers are talking about the ad messages.”
“Clear Channel Malls is once again breaking the barriers of traditional mall advertising,” said Donna Baker, President of Clear Channel Malls. “The combination of their table top media space, and Clear Channel’s Digital Mall Network in food courts, creates a powerful package for our advertisers.”
For more information, visit www.creatablemedia.com.
TDI-Imaging Launches Ceiling Ad Tiles
TDI-Imaging is helping marketers reach for new heights with the introduction of its ceiling advertising tiles. The direct printing process allows for a multitude of graphic applications direct to gypsum ceiling tiles, plain or embossed, with no surface preparation required.
This overhead advertising vehicle can be used to launch a product, create atmosphere or get a product or brand noticed. For more information, contact TDI-Imaging, (Tel) 800-550-9925, 905-672-9211, (Web Site) www.TDI-Imaging.com.
Last Mile Marketing Takes Digital Ads To Retail Parking
Last Mile Marketing has introduced digital video advertising into retail parking structures to bring advertising to customers right before they begin shopping.
Last Mile Marketing is initially being rolled out in Indianapolis and St. Paul. Last Mile’s giant LCD TVs play fifteen- and thirty-second ads against real-time local information, including weather, traffic conditions, sports scores and financial news. In addition, high-quality lightboxes in the skyway showcase fully lit, high-gloss, 4 ft. x 6 ft. Duratrans advertisements.
Advertisers can have their content run on certain hours, days or months, and because the Last Mile Marketing ad content is displayed via an Internet feed, ads can be changed within minutes. Ads can be delivered in different formats, including digital video, Flash, Web Site content, or a combination.
For more information about this digital ad network, visit www.lastmilemarketing.com.
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