Helius Technology Powers In-Mall Digital Signage Network
Helius, Lindon, UT, (www.helius.com) has teamed with PlasMedia Productions to develop one of the nation's largest in-mall digital signage networks, servicing over 3,600 advertisers in 100 locations. PlasMedia selected the Helius Media Signage product because it allows for central control and deployment of content to any number of Helius media players.
The Helius network management software provides PlasMedia with an intuitive interface to upload and target content as well as gain visibility into the reporting aspects needed to effectively manage the system.
Jeff Curtis, Sr. V.P. Sales & Marketing, Helius, said, “We are excited to offer digital signage technology that removes the barriers to growth and opens up new market opportunities for PlasMedia.” For more information about this in-mall network, visit www.plasmediaproductions.com.
PerfectMedia Digital Retail System Reaches Shoppers At P-O-P
InStore Broadcasting Network, the largest retail media network in the United States, operates the PerfectMedia™ digital retail system, which leverages in-store audio and video narrowcasting systems to reach shoppers at the point of purchase.
Overhead audio systems reach every shopper in the store, while shelf-mounted video displays are installed in your aisle, allowing for the ultimate in targeted messaging: buyers of a brand. For more information, visit www.ibnads.com.
Healthnotes Is Now Aisle7 To Reflect Mainstreaming Of Health And Wellness
Healthnotes, a leader in wellness marketing programs for food and drug retailers, has become Aisle7™. This change reflects rapid growth in the Company's storewide solutions and expansion beyond its original vitamin and supplement focus to include products across every aisle of the store - driven by the mainstreaming of health and wellness, and the simultaneous growth of emerging forms of shopper marketing.
Dr. Skye Lininger, founder of Aisle7, noted that, “Aisle7 builds on the great history of Healthnotes, expanding programs to encompass the entire store and helping retailers connect with shoppers in new ways to capitalize on the powerful health and wellness trends. We’re excited to bring these changes to the marketplace and help retailers create truly compelling wellness-based marketing programs that grow sales and loyalty.”
For more information, visit www.aisle7.net.
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